I have always loved shopping at DSW decent discounts, large selection, all a girl could want for a designer discount store… But doing away with the military discount seems rude to me :( Not that it was a huge savings(just 10%) but for some reason, having the discount and then taking it away is worse than if they had never had the discount before. 1 star seems extreme but I have always loved shopping there since they were a friend to those that served our country… Interesting the things that foster consumer loyalty and that is what kept me loyal to them. Sadly… I still purchased a decent amount of shoes from them… But maybe I will try to avoid the pull of their magnificence a little more because of that little low blow though :)