Brian Berliner OD, PC & Associates

I accompanied my daughter to have an eye exam for glasses & contact lenses & to help her select frames for her glasses. She has Eye-​Med insurance, which LensCrafters accepts. There is a $ 10. co-​payment for an eyeglass exam & a $ 55. co-​payment for a routine contact lens exam. Therefore, the total we expected to pay was $ 65. We were charged $ 145.00. The first part of the visit was to have her eyes examined. They were examined by Dr. Gina Horowitz, but the preliminary exam was conducted by Tara O’Grady, who was an office employee. Upon examination Dr. Horowitz and Ms. O’Grady stated that her eyes had not changed since her last prescription, having checked her eyes with her current contact lenses and glasses. She was given her glasses prescription, but not the contact lens prescription. They stated that they did not have the same type of contacts in stock that she was currently wearing so Dr. Horowitz gave her a trial pair of a different type of lens and scheduled her for a follow-​up visit for the following week. (Within two hours of wearing the new trial pair she felt terribly uncomfortable and decided that she would rather stick with the current brand of lenses she has been wearing.) We left the exam room and Tara was at the front desk and stated that we owed $ 145 for the exam. My daughter told her that it should be $ 65, and Tara appeared angry and stated that she was being charged the correct amount because she had had a Premium Exam, and that it must be paid. She paid via her debit card. The problem of fraud continues — we then went to the eye-​glass side of the store with the intention of choosing eyeglass frames. A young woman approached us to see if we needed help and looked up the insurance information. She stated that there was a $ 25. co-​payment for glasses and then she would also receive $ 150 toward the frames and would have to pay 80% of the difference over the $ 150. We said that was fine, but then she said that my daughter would have to choose one of the Options listed for the eyeglass lenses, and that the $ 110 option isn’t necessary, because the $ 40 option would be fine. We stated she didn’t want any options, special tints, etc. on her lenses and the woman said that «you need glass in your frames, you know». As far as we were concerned an option is just that — an option. No charges other than the $ 25 were necessary. Needless to say, we thanked her and left. The next day I called LensCrafters to speak with Dr. Horowitz about the over-​payment for the contact lens exam. I asked her why the charge was so high and she stated that she doesn’t set the pricing and we would have to speak with Tara who wouldn’t be in until the next day. I asked Dr. Horowitz what constituted a Premium Exam and she said it is for patients who change their contact lenses more than once a year! Since that sounded ridiculous, we contacted Eye-​Med and learned that Premium Exams are for people who either have an astigmatism, multi-​focal lenses or colored contact lenses. My daughter has none of the above. I asked Dr. Horowitz to have Tara call me the next day. The following day I did not hear from Tara & called LensCrafters and she answered the phone. I assume Dr. Horowitz had spoken with her because she immediately told me that she would have an $ 80. refund check sent to my daughter as a «courtesy»!! She immediately hung up. When my daughter went online to purchase the contact lenses she provided the lens company the telephone number for LensCrafters so they could verify her prescription. They refused to do so saying that her prescription was not finalized. The next evening, I stopped into LensCrafters to tell them that my daughter will not be coming to the follow-​up appointment because it is not necessary, as she was not wearing the trial pair they gave her, as they were extremely uncomfortable. Since her prescription had not changed, I asked them to provide it to me, as it had been paid for. They refused saying that Dr. Horowitz needed to see her and that she wouldn’t be in until the following Tuesday. I told them that we had a right to the prescription, there was nothing that Dr. Horowitz could possible do for my daughter and that we are legally entitled to it, particularly since her prescription hadn’t changed. After much arguing and exasperation I spoke with Dr. Darleen Marino and she ended up calling Dr. Horowitz on the phone while I waited another 20 minutes and came out with the prescription in hand saying she was giving it to me as a «courtesy»!! This is unacceptable customer service, not to mention the insurance fraud involved. How many other patients and insurance companies have been treated in this way and been billed for false charges? They are stealing from customers as well as the insurance company over-​billing.
I do want to mention that we subsequently went to Pearle Vision with our business and had a wonderful experience. Hoping more customers will do the same.

I have been coming to Br. Berliner’s practice for many years. They are a very professional practice with great enthusiasm to help their patients. They not only give you prescription, but also evaluate the total health of the eye. The technicians are very friendly and knowedgable. They really take the time to give individualized attention to all the patients. I highly recommend their practice

I am pleased to be submitting a review for Dr. Berliner on behalf of my husband. The only doctor’s visit he looks forward to is when he goes to see Dr. Berliner for checkups and to discuss his contact lenses.
It is like visiting a friend who enjoys talking about what’s going on in your life and also has interesting stories about the fascinating places he goes — I have even accompanied my hubby just because Dr. Berliner is so gregarious but also because he seems to care so much about his patients.
Close attention is paid to his eye care and health in a comfortable environment. My husband always leaves feeling great about his progress and grateful for the advice Dr. Berliner offers. There is no question — this is the Doctor to see.
If only I needed glasses…

I took my three year old son to get his eyes checked since I hadn’t taken him for an examination in a while (don’t call the police on me). The Doctor was very patient with my son as he isn’t the most «still» child but they were able to get a good look at his eyes. Dr. Berliner was great with my son and I definitely felt like I was in good hands. I was concerned about how my son playing with my ipad would impact his vision and the doctor went over with me some precautions to take and ways to keep his eyes in good health instead of staring at a screen. Dr. Berliner is my doctor of choice for my family and will definitely go back in 6 months for a follow up on my son and myself!

When it comes to eye care the doctors inside of Lenscrafters are the best! No matter which doctor is on staff, they treat you with the utmost care and concern. I have found the doctors to be extremely knowledgeable during an exam and extremely helpful in making eyeglass decisions. A good friend recently had a severe eye problem and went to the office and was treated with such care and professionalism. She is certain that her vision was saved due to the wonderful treatment and care she received. My son. who had problems with contacts in the past is now problem free and for the first time enjoying his contact lenses thanks to the recommendations and education from the doctors and the highly professional staff. I would highly recommend the doctor’s office no matter what your eye care needs are!

Been going to BKBs eye docs for many years now and I must say I feel very confident and assured after leaving. The staff is nice enough but the doctors are the reason why I go. I feel as if they are at the top of their game. This isnt the typical cover your eye and read the E exam. You get what you pay for and I dont mind paying.

wow — can’ believe i can read and drive at the same time in my contact lenses. just left Dr. Berliners office with multifocal contact lenses. what a great experience — professional and caring office. thanks for helping me to see again — this office is the best.

won’t be returning, felt like a dollar sign on an assembly line. one person took care of the start, didn’t talk at all, had me sit uncomfortably while doing three different eye exams, then I was passed onto the doctor, Horowitz I believe, who was nice enough but never gave me an opportunity to ask any questions, before i knew it, I was passed onto another assistant who finished my order, which was much more expensive than expected, with no explanation.
They also did not find my eye insurance initially. If I give you my insurance card, wouldn’t you maybe ask about that? Had the customer service been better, that would have been one thing, but it seemed to me that they just saw me as a dollar sign.
They sent me two reminder emails about my appointment. Went to the appointment and the next day I got an email «sorry we missed you.» Did they check to see if I went? Sorry to miss my payments? Well, check your records, because I went.
won’t be returning.

I have been associated with Dr Berliner for many years now and have known him to be and outstanding eye doctor. He has a great personality and demeanor. He keeps up with all the latest technologies and has only the best interests of his patients in mind. Our whole family has been to Dr Berliner. His staff is loyal and dedicated and many have been with him for many years as well. I strongly recommend him.