New Balance Factory Store

Great deals on sneakers and running apparel for the whole family. Odd location but worth the trip.

What’s not to like about this store? It’s in a beautiful old mill and it’s the headquarters where they conceptualize the shoes! They have a good range of products. I always leave with something, even if it’s just a water bottle. It would be nice if the employees were friendlier and knowledgeable. Other than that, I love visiting here!

Awesome prices and selection. I’m a fan of New Balance in general, so when I was in the Boston area for work I swung by the factory store. It was laid out very well, had plenty of options for the running/​cross training shoes I was in the market for, and the prices was definitely right!

I absolutely love this store. Wide variety of styles, sizes, and widths to choose from. The staff is incredibly helpful. Sometimes they might be busy so you just have to flag them down. Store is also organized. You are free to roam around and try on shoes to see which ones fit. A++
One thing note is that the shoes they sell are SECONDS which means they have some sort minor cosmetic defect. Make sure you ask the staff and they will tell you :)

L O V E this outlet. Been going for years! Great deals. Convenient location. Helpful staff!

made the drive in the morning, plenty of free parking, big store with tons of choices. I was approached by an employee right off, he was really helpful and showed me my best options.
the pair I picked have great support and I’m really pleased.

I love this store! It is fantastic to be able to buy locally made athletic shoes. There are nice discounts and if you can’t find your size they can get it from the Boston store. They also sell various types of insoles which make the sneakers extra comfortable. The customer service is very friendly!

I absolutely love this place! American made shoes made in a great american city, Lawrence, MA! If you are able to stop by you will not be disappointed!!! The shoes are always discounted but are still the great quality so don’t fret!!! Not only do they have sneakers, they have socks, workout clothes, water bottles, heart rate monitors — you name it they have it!!!
I never leave with less than 3 pairs of sneakers and I am not exaggerating! I usually average about $ 40.00 a pair but unfortunately this trip the sneakers averaged about $ 60 a pair and that’s with the 20−40% discount they are running! It’s really all about the sneakers you choose and there are so many options!!!
The floor staff is always helpful and ready to get your shoes from the back even if they don’t have them on the shelves!
Come one, come all to this sneaker haven of sorts and support American made products!!!

Place is not that hard to get to. Couple of minutes off of the highway. Parking is free indirectly across the street.
Seem to have a pretty big selection of shoes for men and women. It is factory outlet so it is kind of hit or miss what they have in stock in your particular size.
The staff is friendly though.
Pricing is good. Some things were about 20% off others about 15−70%.
I just found out that you can also get on their mailing list. I just received an email for a 25% off sale and with an additional 5% off when I show the email

Sorry as I must make this unfortunate update based on a follow-​up visit.
As far as shoe selection is concerned, and pricing, this is still a great store. BUT, if you are looking for a specific type of shoe for a specific purpose, such as running, make sure you speak to someone who knows what they are talking about. Here, I’m not sure I can now trust getting that type of sales person.
Months ago the sales rep I spoke to about a running sneaker, I am a novice light runner, sold me on a shoe claiming it is the same shoe our military uses for training. I figured if it is good enough for our great military, it is good enough for me. Well I subsequently developed a strained Achilles’ tendon and heel spur and am continuing to be treated for painful tendonitis in my right heel. I can’t say for certain it was caused by this shoe, but i have to lay suspect on it.
If I want a pair of everyday kick around shoes, I would still come to this store. But for specialty athletic shoes where I need the expert advice of a sales rep, I will go elsewhere as it is a crap shoot that you get a real knowledgeable rep here.

Great value, been coming here for years. Call in advance for sale info.

I found shoes that I paid $ 140 dollars at a Chicagoland NB store for $ 100 dollars here. If you happen to be visiting from out of state, I definitely recommend making a stop and getting a pair of shoes. Parking is free for customers on the opposite side of the building.

All my running and workout gear comes from hear! Prices and selection are always fantastic!!!

While this was my not first visit to the NB Factory Store in Lawrence, it was without qualification, the worst. It is a big, beautiful store with a wide selection of NB products at seemingly good prices. The service this morning, however, was awful. Now, maybe I caught them on a bad day but…
After spending 10 minutes milling around looking at the various cross training shoes and watching 5 – 6 NB sales employees milling about and chatting among themselves, I finally walked across the store and got someone to help me. Perhaps I chose the wrong guy because (Wally?) could not have been less interested. I went to great lengths to explain what I used the shoes for (high impact aerobics) and the issues I was having with my feet — which I already knew stemmed from not replacing the shoes on a more timely basis. I might as well have been speaking a foreign language. All Wally did was asked me the basic questions — what size I wore and what width. I said I wasn’t really certain but I showed him my old NB shoes which I’d brought with me. Another wasted effort. He never offered to measure my foot; never suggested I try them on. He simply handed me a box, said this is what he recommended, and that was that. I bought basically the same type of shoe I’d bought previously. THAT I could have done by myself!
For the NB product I will undoubtedly come back but, trust me, I won’t look for anyone to help me.

If you know *exactly* what you want and need you’ll be fine and might get an OK deal. If you’re hoping for an educated sales staff who know how different models fit and who can watch you walk and make suggestions whether you should get a stability, neutral, or cushioned model, you won’t find that here, which is disappointing since New Balance markets itself as a company that puts fit and function first.
It was an effort to flag down an employee at all, let alone one who could do more than mumble and just point at the signs.
I’m a New Balnce fan. I’ve worn 993s ($ 145) for *years* but after an injury I needed some advice as that model wasn’t working for me anymore. Sadly, no one was able or inclined to give advice.
I left there and went to Marathon Sports in Melrose. Got an incredibly helpful sales person who made great recommendations and ended up going with another brand (Brooks) entirely.
I think a lot less of New Balance as a brand after this, and won’t be in a hurry to hit the outlet store, let alone pay full retail, again.
I’ll give the New Balance Outlet two stars because there is a decent selection and you’ll probably save about 25% over retail on the «seconds» if they have what you want. You might even luck out and find something in the clearance section for super cheap. I wouldn’t really make a special trip for it, though.

I was impressed with the selection and prices. If you don’t mind closeouts and seconds this is the place to go. My Doctor prescribed New Balance shoes for my foot problem. I went to the local mall store and found a pair for $ 149. Ouch! After going to the NBFS, I found a comparable pair for $ 39.99 during the Labor Day sale. The original retail price was $ 124 for these shoes. The sneakers were marked ‘seconds’ on the box, but I couldn’t see the cosmetic detail that got them cut from the big leagues. The store was well laid out and the products were easy to find what you need. All the stock for the displayed styes are already out on the floor and in a try-​and-​search format, so you may not have luck finding your size in the style and/​or color you want, but there are many styles to choose from. If you’re not stuck on a particular style number and willing to spend a bit of time looking around, you can definitely find a great deal on a very well made pair of shoes manufactured in the USA. The only employees I saw were the two at the cashier station, so if you have a question, you may have to go searching. This is a do it yourself store.
I will be returning in the future to get shoes for my kids and family in the future. You just can’t beat the prices for the quality; a great value.

My husband needed new sneakers and insoles desperately so we headed over to the New Balance Outlet. He is a lifelong NB wearer and swears by his insoles so anything else was not even an option.
The store has tons of variety in sneakers for walking, running, and just everyday wear for men, women, and children. There was also a nice selection of socks, insoles and some athletic wear. I liked how the store was laid out and it made our shopping experience with our 15 month in tow easy and the ample floorspace gave her plenty of area to walk around and explore!
The parking lot across the street was huge and finding a space on a busy Saturday afternoon wasn’t a problem.
I would definitely rather go to the NB outlet as the prices were similar to what you’d see out at shoe stores or at a Marshalls for NB Sneakers and the selection was much better!

I love this place!
I have been coming here since I was a kid when my family lived an hour away now that I literally live blocks from it I enjoy it so much. We constantly get great service, find amazing deals, and the people there are always so courteous!
If you need an elevator for either a handicapped person or a baby carriage they are eager to let you use the buildings which is modern and state of the art. Returns are simple and worry free.
And best thing right now if you go to Shaw’s in the area there is a 30% off coupon to the store! Which gives you an extra bonus and even more money off!
I could go on and on because their selection is as good as their service and the prices are unmatched.
Don’t walk, RUN!

Was not exactly sure on where this store was but by pure luck I found it!
The place is HUGE! I love the old hardwood floors of this old mill. What history, and a fantastic view of the mighty Merrimac!
Great discounts ranging from 12 – 40.00 on all shoes and sneakers. Clothing too. Not crowded and I even had a sales clerk assist me.
No hassle with the parking!
In the end, I got a great stylish pair of all terrain for $ 29.99.

This is where I got all my shoes, excluding spikes, for high school track and cross country and I still go here when my sneakers wear out. The prices have risen as the store has turned over from being a remainder store to a more mainstream «outlet», I used to be able to get shoes for 20 bucks and now the price is closer to ³⁰⁄₄₀ at times.
Perfect for people with weird feet sizes, NB has shoes that will fit someone up to a EEE. However, they are often lacking in shoes for women sized 8.5 B… which can make it hard for most women.
They also have clothes and other gear that you might need for running and other activities. Totally worth a look. The Metro often runs coupons on the front page in the bottom corner for 25% off or other deals. They also sometimes run specials where you get a certain percentage off if you bring in an old pair of sneakers or if it is a holiday.