Luna

Whenever I need a unique gift for that special occasion, I head for Luna. Although modest in size, Luna carries an amazing array of unusual items, many of which have been hand crafted by local artists. Wrap your selection in some one-​of-​a-​kind gift wrap, tuck in a distinctive greeting card, and there you have the perfect gift. The staff are friendly and helpful, and provide interesting background information on the merchandise and its creators.
For that something out of the blue, a Luna Landing is the place to be!

I’m honestly horrified by my experience. This was the worst part of my Christmas shopping experience. The employees are rude, the owner is even worse.
DO YOURSELF A FAVOR, AND DON’T COME HERE.

As a visitor to the area, this boutique was my favorite stop. Varied items. Many local artist’s work. I love every item that I purchased. Workers were helpful when I needed it, and gave me my space when I needed that too! Love everything about this store!!!

I shop at Luna every chance I get (which isn’t as regularly as I would like — I live on the East Coast). However, it is definitely my preferred store for mid-​range fashion jewelry… The staff is always wonderful, and the selection is stellar. It may be more $$ than they charge on Amazon, however I don’t worry about those things — the items available on Amazon are not why I go to this shop. I take advantage of the amazing items created by spectacular artists — the kind of thing you DON’T find just every day. Stop in here — it’s definitely worth your time.

I have been on 2^nd a million times and finally decided to pop in here for some unique Christmas shopping. Customer service was really poor. It’s a very small shop so I would expect someone to at least acknowledge you, but they did not. I picked up a neat book but $ 40.00 seemed high so I double checked it on Amazon — $ 20.00. At that rate, it’s not just supporting local or «shop small» businesses — it’s paying their rent. I couldn’t believe they would upsell an item so much. So thankful for the internet. Doubt if I will go back unless something really unique catches my eye.

I love this store. It’s my go-​to jewelry store. And the jewelry is unique so that makes me happy. The prices are fair, some are fairly expensive, but I do feel the pieces are of good quality. If you are looking for a nice fashion jewelry store with unique or handmade pieces, this is it. I get compliments on most of the pieces I purchase from this boutique.

OMG! This is the store that your inner magpie craves! Just bought some unique earrings at startalingly affordable prices doe wearable unique art. Saw two of my favorites glass artists works there. Simpson and MadArt. This is a dangerous store if you like the beautiful and unique.

I have always had good service here and I love the items they carry. Love that they are carrying cufflinks now!

My family and I have shopped at Luna for many years, always a good spot for gifts!
I do love all of their stuff, very original and beautiful glass art and jewelry.
I have never had a problem with any of the staff. Within the years everyone there has always been helpful and really nice.
Now for such a beautiful place where women shop I do think certain language and slang should be kept outside of work environment. There was a girl working there that kept calling my grandmother of 70 «DUDE» street slang was so awful. It was rude, distasteful, and disrespectful. Felt like a 13 year old girl was trying to sell drugs to me off the street. Seriously!
(my grandmother had no idea what she was saying)
I pictured much more class Luna!

Anyone who knows me knows I have a fascination when it comes to pieces of glass art. This place did not disappoint in terms of the variety of glass art available. Of course given the travel circumstances I could not adopt a piece, however, it was fun to browse and just be mesmerized.

I am writing a review on Luna because of a bizarre business practice they have relative to their jewelry. I was shopping there with a few girlfriends. One of my friends wanted to purchase a pair of earrings-​the price tag said $ 110– not exactly cheap. There was a matching bracelet in the case with a price tag of $ 200. Even though the two pieces were priced individually, my friend was told that she could not purchase the earrings without purchasing the bracelet. WHAT? The salesperson said that she could purchase the bracelet without the earrings, but not the other way around. When we questioned the logic of this, the salesgirl said that no one would EVER want to purchase the bracelet without the matching earrings, so they would not sell only the earrings. WHAT? We asked what would happen if someone, maybe from another planet, DID buy only the bracelet– would they sell the earrings individually then? Yes, they would. We left and went to lunch. We just couldn’t believe Luna could have such a strange policy and stopped back by after lunch and asked two other salespeople and got the same story. In the end, my girlfriend found the same earrings online for more than $ 30 less, but really Luna? Way to lose a sale and alienate your customers.

I am biased. These comments are from an ‘insider’. I have worked as a shop assistant here since October 2013. Note: the hours have changed slightly and the exchange policy has been extended to 30 days. The policy was always printed on receipts. Also posted at the cash register. Consumers must be aware of the facts…
I am surprised by comments of rudeness. We try to greet every customer as they enter and we are there to support and facilitate your shopping experience. Many of the girls have worked there many years. They know the inventory. Engage us and we will be happy to help you. Earrings range from $ 12-​$ 30 and up. There is something for every budget, there’s just so much on display — please don’t hesitate to ask for help, state your budget and/​or who you are buying for.
We specialize in handicrafts by artisans. Many of the items are one-​of-​a-​kind and some are ‘art pieces’. Art glass aficionados know our prices are fair. These are works of art.
The staff is like a family, retains employees for a long time and truly are there to help you find what you need. Dogs are welcome, children are welcome but expected to be civil and well behaved. That is all. We are on our 21^st year in Belmont Shore. 80% of what we carry is American made, supporting American artists. The remaining percentage are handcrafted items from Mexico, Israel, Paraguay, Haiti, South Africa and India [Kashmir] to name a few and all adhere to fair trade practices.
If I get a chance to help you I will do so in a patient, congenial manner and I hope to convey my enthusiasm and love for the products, our store and its support of artisans. It’s joy for me to share the beauty of life! That is my philosophy and modus operandi.
Luna welcomes you…
P. S. This is my personal post prompted by my reading of other reviews. It is not approved or endorsed by LUNA. I am a rogue commentator simply seeking truth and balance in the overall picture.

I’ve shopped in this unique store for 20 years, but won’t be back. Today I tried to exchange a pair of earrings I received at Christmas. Didn’t realize that there is a «very strict» policy on returns/​exchanges –it must be within 14 days of purchase. I had both the store and gift receipts and earrings were on original card and box. I was floored. I won’t be shopping here again.

NEVER AGAIN! Don’t get me wrong, Luna has some really cool stuff, but I can find cool stuff a lot of places. The prices are a little high (no more so than any other place on 2^nd Street), but I can’t get over how we were treated. We went in to browse after having dinner on 2^nd (myself, Kelly, and our son Dom who is 9). First, they make you leave all of your bags and beverages (Kelly and I had coffee) at the counter. I can deal with the drinks (annoying, but whatever), but I don’t like being told I have to leave our bags. Beyond that they acted like our son was going to break everything in the store, despite the fact that he didn’t touch ANYTHING without asking me first at which point I would show it to him. However, the worst was the customer service, well the lack of service to be more accurate.
This is a small shop, there were 2 young women working, and we were the only customers in the store. You wouldn’t think it would be hard to get some help looking at things (a lot of their merchandise is kept in locked glass cabinets). As we looked around, Kelly saw a necklace that she really liked and wanted to try on, I had to ask for help several times before the woman finally came over to unlock the case. When she did finally open it, she seemed more annoyed than anything and didn’t tell us anything about the necklace except the price. THIS IS A HUGE «NO» in jewelry and a personal pet peeve, actually pet peeve is not the right description, I can’t stand it! I find it horribly distasteful to discuss money when a person is CLEARLY considering purchasing a gift for someone who is also present. I get Kelly little gifts frequently, even big gifts on occasion, and she knows how much it bothers me to discuss prices. It is rude, distasteful, and disrespectful. To make it worse, she said it in a way that implied that I couldn’t afford it. We went out for a casual dinner, jeans and a T-​shirt are standard. Had I walked in wearing a suit and had Kelly been dressed up with her giant custom engagement ring on her finger, I have no doubt that our experience would have been much different (it is sad, but ALWAYS true).
I bought the necklace, only because it was very unique and looked stunning on Kelly, but I was kicking myself for it immediately. When I took it off of Kelly and told the woman that we would take it, she started to put it back in the case. I had to tell her 3 TIMES before she actually understood that I was going to buy it. Despite purchasing several cool things that day, I will NEVER go back. Customer service and respect are a big deal to me, treat me well and I am a customer for life, treat me poorly and there won’t be a second chance.
Do yourself a favor, go somewhere else. There are plenty of great small businesses in Long Beach that would love your business, will treat you well, and will actually say «Thank you» or «Have a great night.»

Cute little knick knack shop on 2^nd St. in Long Beach. I came in here, drawn by the glass ornaments in the window. Even if it were August those ornaments would draw me in… just being honest here. I loved the variety of items that they had for sale. Ornaments, small books, wall signs, jewelry. I bought an ornament for a friend and was pleased when they offered to box it for me. A lovely bonus in an era where we have gone crazy bagless in our stores. I would definitely recommend a leisurely stroll through this store because I’m sure you’ll be able to find something special for someone special!

I grew up in long beach and have walked by this store for years without ever going in.
My sister was in town from NJ and wanted to have lunch with me and my 5 year old nephew. We ate at Super Mex (they don’t have any good Mexican food in NJ) and walked around 2^nd street.
We walk by Luna and I mention I’ve never been in the store, and she laughs and says lets go in!
We walk in, and I was taken back by how much stuff they have! It would take 5 days just to look at it all. I found this really neat rings that I knew my girlfriend would love! The sales lady showed me a few and I decided on one that I liked and hoped my girl would love! I asked how much it was thinking it would be at least $ 100. Good thing I carry around a fat roll of $ 20’s! They also had this huge glass cube that my nephew and I marveled at. He said it was from the movie Thor and I agreed! haha
The whole time my sister is talking up their sales lady telling her god knows what about NJ, running, my nephew, Disneyland and how much of a bum her little brother is for not getting married yet! Thanks Sister…
I like this store! Its a shame it took me 15 years to walk two feet from the 2^nd street side walk into this cute little gem.

Great shop. I can always count on finding something here for my mom and sisters, whom all have very different tastes. Their jewelry selection is insane!!! Lots of unique, handmade items in an array of different materials. I especially love the Victorian button line… absolutely stunning.
Every time I’ve been in the staff have been friendly and ready to help me find something within my budget. And they gift wrap! For free!
I’ll definitely be back for some of my Christmas shopping this year.

I’m not the best dressed person I know, but when I go into a little shop, I don’t expect to be treated like pond sludge. The shop had some cool little trinkets and cheap jewelry like you find at every beach community. Now most of it was over-​priced, but it happens everywhere. Now as for the treatment I was given. Does the movie Pretty Woman ring any bells? Now when they finally came to allow me to check out, they had huge eyes at the roll of hundred dollar bills I carry. All I have to say to them is «Eat out of my Butt».

If you want to feel judged, stared at and disrespected, then shop here.
Yes, I said it. I am a mother of a sweet well behaved 3 year old who just had that very experience. There might as well be a sign out front that says, «We hate parents and their kids, we are anti-​kids so stay away». Every time I walk into the store with my child, I am ignored by the sales people and stared at. Yes, the aisles are small here and there are lots of breakables, but I know my child. She has not once broken anything or damaged anything while in the store and we have been in probably a dozen times.
My husband has bought me several things from here, when he wasn’t with me or my child of course. So, I’m not a total lookie-​loo. Of course, the owner wouldn’t know that. He just sees a three year old and tells me their shop, and I quote, «Is not a playground». «It’s obvious your child is not shopping for anything». What!!! Since when has a three year old «shopped» at a store??? I hope my three year old isn’t shopping because something would be seriously wrong with that.
It’s too bad that the owner has such a poor attitude around kids and families, because 2^nd street is bustling with them. So between the «No Food No drink» sign, and the «No Families» sign, they’ve pretty much cut out 75% of the potential customers. All I can say is that I feel fortunate not to be living in a place in time where there is overt segregation and judgement, but I did get a taste of what other peoples must have gone through during the course of history. It is not fair, it’s not right, and I will not teach my daughter this kind of behavior. Shame on you Luna. I will be taking my business elsewhere and telling everyone I know not to shop your store.

Very cool store– tons of things to look at. You should be able to find a great gift here.

I don’t live in Belmont Shores, but we happened in the area. The sparkling glass caught my eye to the point we went across to check it out. Just my kind of store… quirky little gift items, or items I’d LOVE to have as gifts… just about anything here… frames, jewelry, soaps, books… too much to even list.
Trust me that many things are reasonably priced, would be good for difficult to shop for people, and there are fairly expensive items as well. The staff was nice… you couldn’t take small children in here… there is LOTS of glass and very narrow walking areas… I had to squeeze by people about 4 times in a short period of time.

When La Luna hits your eye and you can’t pass it by, that’s amore
When pearl frames start to shine like you’ve had too much wine, that’s amore
Bells will ring! Can you say cha-​ching? (plastic doesn’t sting)
then you’ll sing «Vita Bella»
Cards that say «You will make their day! Could have been handmade
by some gay Long Beach fella.»
When glass shells make you drool (forget the price, it’s too cruel) that’s amore!
When you dance down the street cause gift shopping is sweet, you’re in love.
Then you get that citibank statement and you know you weren’t dreaming, Signore
’Scusa me, but you see over in Naples that’s cheap
Whatta score, eh!