Define Diamond

I have been doing business with Michael for over 10 years and let me start by saying what a great human being. I have purchased couple of settings from him and I am happy with each and everyone of them. He has sized and re-​sized my rings with no hesitation or questions asked. Love that non push sales… I will for sure go to him for all my jewelry needs in the future. If you are looking for an honest jeweler Michael is your man.
Thank you Michael you are awesome.

Michael and his Wife are the nicest Jewelers I’ve ever worked with. His extremely professional, good family, and they have the best prices in town!
I was in the process of buying a ring, I shopped around couple of places, for the ring and diamond quality I wanted everyone charged me double the price.
Michaels price was the cheapest, and the best quality of diamond. I got a 18k white gold halo ring GIA Cushion Cut 2carat diamond.
We also got my wedding band from Michael.
I just made a phone call to get my lady’s wedding band, he had it ready next day for me to pick up with correct sizing. 1 carat ring which shines like no tomorrow.
He takes care of his customers, and I’m always a returning customer.
Thanks guys
Sean M

Michel and his wife are just the nicest couple! They are not only trust worthy but are very transparent with their collections and pricing. They understand this is once in a life time decision and give absolutely no pressure through out the purchasing process. They deliver anything and details you look for on your ring. No cutback or look a like. You get exactly what you dream for! They even helped setting up the surprise proposal with my fiancée! They are the best!!!

If there is a nicer man father or husband in this world, I don’t know him. I’ve known him for over 10yrs and I’m never disappointed in my selections or his work.

Let me start with this — my review for Define Diamond should have been written last year. But I held off as sometimes I don’t like just reviewing the experience. Mostly I’d prefer to review the relationship that follows.
I started my engagement ring journey about a year ago. I took out a loan to buy a custom engagement band based upon my little knowledge of the process. Having seen only mall jewelry store prices, I thought buying a good band would be pricier. I anticipated getting my mother’s diamond to set in the engagement ring. When the plans to get that stone fell through, I felt like I was out of luck not having enough to buy the entire ring.
I was referred to visit downtown LA by a friend telling me I’d be surprised at what I could find. So with nothing left to lose, I jumped in the car and trekked on over to the Jewelry District. My first impression of the area was a wave of panic. I walked around for a bit and came across a small jewelry counter in the middle of a sales floor. After looking at a few rings and diamonds which were out of my budget, the woman helping me noticed my hesitation. She pulled out a business card and told me to walked up the street to visit Michael.
So I hit the pavement and walked a couple of blocks up. I found Michael’s shop and explained the referral. He was very low pressure, extremely easy to talk to, and explained everything very clearly where I could understand what he was talking about. That’s one thing I really appreciated — working with the business owner — not a commissioned salesperson. I wanted a solitaire ring (i.e.: the Tiffany setting) and he made it happen. He explained the diamond in great detail with the certification paperwork included. He even offered me to look at the diamond through a loupe explaining the blemishes noted in the certification document. I had a few other requests for the ring and he always replied with «no problem». Even better yet, he had the ring ready for me 30 minutes after I ordered it. I don’t know if he has the means to do that often. But you can’t beat that kind of service.
I bought my ring from him that day and proposed later that week to a «yes». The ring to this day still gets a lot of compliments. It was very cleanly constructed.
Later down the line, my fiancée (now wife) wanted to get the rest of our rings in order. So we headed down that way with her daughter as well to see Michael again. We ended up getting three wedding rings from him that day — 2 for us and 1 for my stepdaughter. He customized each piece without question. And again, the bands get a lot of compliments.
Fast forward again — a couple of weeks ago, we noticed a blemish with my wife’s wedding band. A couple of small diamonds fell out and I was nervous that I’d have to argue with Michael over the stones. To clarify something, Michael isn’t of that character, but a lot of other businesses are. So I expected the worst. My wife and I jumped into the car to make our way downtown again. We got to Michael’s shop and he was incredibly humble, offering to make everything right. There was no debate, no 20 questions — just, «let me get this fixed right away.»
I just picked up the rings from him about an hour ago and am still floored with how great he and his family have been to us. It’s a really comforting thought to know that businesses like Define Diamond still exist in this world. We were treated like family and you cannot put a price tag on that. His prices were the best and his service as well. So I now have «a guy» for jewelry. Go visit Define Diamond. You won’t regret it for a second.

Michael was great! I came here for my wedding band and my wife’s band. Michael helped us find the perfect style. When my band felt loose a month later, I came back and Michael was so accommodating. Definitely recommend!

Michael was a recommendation to me by a colleague. I mentioned to my friend that my boyfriend was going to let pick/​design my engagement ring. (He knows how picky and specific I am after 7 years)
Anyhow, I met with Michael for the first time to collect my thoughts and get some ideas as all of this was new to me! Upon meeting him, he gained my trust immediately. He is a very kind, down to earth, committed, and HONEST man. I mentioned to him that I wanted to create something that was antique-​looking similar to something I found on pinterest but I wanted to make lots of changes. He never hesitated to collaborate with me. All he did was provide options, recommendations, and support to me. We worked together to design & create my most amazing and beautiful engagement ring! Michael provided me with a clay mold setting that I could try on that was what my ring would look like before I committed to the actual making of the ring. This is one extra touch that Michael provided me with that was AWESOME.
So, I handed things off to my boyfriend who picked up and purchased the ring. He brought it with him to our summer vacation in Costa Rica 2014 and in all the beauty of a jungle and volcano backdrop… proposed to me. It was an great moment to see for the first time what Michael and I created finally in front of me! I LOVE MY RING. Michael’s work is impeccable and his service is out of this world.
Speed up today, my fiancé and I have been back to Michael to pick our wedding bands and I found just the perfect one for my custom designed «vintage» ring. We are so excited to exchange our beautiful rings and vows in Venice, Italy this year!
HIGHLY recommend, honest, GREAT PRICES, impeccable work, great service, man of his word. DO NOT SEE ANOTHER JEWELER, SEE DEFINE DIAMOND!!! ¹⁰⁄₁₀
THANK YOU MICHAEL! –David & Marisol

BEST jeweler and jewerly! Michael is the best! He is so kind, patient, and HONEST!
He is awesome and has the best quality:) Do not waste your time anywhere else!
Go to Define Diamonds!

Its so important to buy valuable gems from a trustworthy person. After my now husband and I got engaged back in 2009, we started to ring shop. Michael was recommended to us from his brother-​in-​law, so we went down to the jewelry district to see what he had.
Michael and his wife were very warm and friendly, and were more than helpful. He took a ton of time with us answering all of our questions, and even showed us how to look at diamonds under a loop and all about the color and clarity grades. He even encouraged us to look around elsewhere and see what other vendors had. They were very low pressure, at no point did we feel forced to purchase from him.
My hubby actually saw an engagement ring he liked at robbins bros, and we went back to Michael with pictures of the ring. He was able to replicate it for us, including several tweeks to it based on what we wanted. He also found me an amazing round brilliant diamond for the ring that I HAD to have once I saw it. We loved the finished ring so much we went back and he helped us design a matching wedding band for it. I have had my ring for almost 5 years now, and I still get compliments on my ring all the time. Oh, and not only is his jewelry beautiful and customizable, but its also very reasonably priced.
Just last week, I discovered that one of the side stones on my engagement ring was starting to wiggle a bit, and we went to visit Michael and his wife, who immediately recognized us (despite the fact that we hadn’t been by in 3 years). They took both my rings and fixed the loose stone, checked all the other stones on both my rings, and polished them in less than one hour, and free of charge.
I wouldn’t buy diamonds anywhere else! Highly recommend!

By far the best diamond store i’ve been to. I sincerely have never met a gentleman like Michael. He is so funny, informative, knowledgeable, carasmatic, and to top it off very professional. I bought my fiances ring from him, I basically told him i’m a student, working a normal 9 – 5 job and dont make much money. He looked at me with a smile and did whatever he could to help me get the price I wanted. After I was given the price, I honestly thought he was playing a game on me. I couldn’t believe what he gave me. It was since then I have gone to him for all my diamond and jewelry needs. He will help you find any style you want, and if he cannot, he will make you exactly what you like until you’re satisfied. Give him a call or drop by to say hello, I promise you will not regret it! Thank You Michael!!!

this is a late review but I’m new to Unilocal… last October I was looking for an engagement ring and came across Michael’s shop… he ended up having the exact ring my fiancé was looking for and really worked with me to make a good deal. super nice guy, very honest and straightforward. definitely a great place to make your purchase. this is now my first stop when I need jewelry.

I now live in Austin, TX and wanted a specific wedding band. Doing some research online for my ring (white gold, 8 mm, comfort fit), it was going to cost me about $ 1200 for the specific design, etc. That would have been okay — one expects to pay a good amount of money when shopping for gold rings — but then I remembered Michael at Define in L.A. (see my previous review). I decided to give him a call to see what he could do – knowing he would either have what I was looking for or he could have it made — and knowing he could get me the best price around.
Sure enough.
I sent Michael a link to the ring I was looking at online. He sent me an email back immediately letting me know that he could have that exact ring specially made for me, down to every last detail. Low and behold, I received my package today — I now hold in my hands the EXACT ring I wanted, down to every last detail. It’s PERFECT.
Oh, and the price. I paid HALF of what I was going to pay at any of the online retails and local jewelers here in TX. To boot, Michael did not charge me shipping or insurance. He sent it to me next day air, fully insured, on his own dime.
Are you looking for the best jeweler around? Are you looking for the best prices around? I was too — I live all the way out in TX now — and there’s still no one else I will do business with when it comes to jewelry. If you have not had the pleasure of checking out Define Diamond, I highly suggest you do yourself the favor of doing so.

Want honesty? Want quality jewelry? Want good prices? Look no further!

This place should have more reviews than are posted. They deserve so much more credit for the amazing honest business that they are. I have been getting my jewelry here for years and Michael is always a pleasure to work with. He gives me quality jewelry at amazing prices. He can duplicate anything you see at a mall or design from any magazine. Don’t ever buy jewelry at the mall, they will rip you off! Get it here where the prices are reasonable and the service is personal from down to earth owners.

For over ten years, I have had wonderful experiences with this business. Everyone is so helpful and professional, and the jewelry is beyond beautiful, and the best quality. They even created a necklace for me based on a picture I saw in a magazine. I would never go to a mall jewelry store after going here — their selection is better, the gems they use are MUCH better, and their prices are extremely competitive.

Make friends with your jeweler.
It pays off a lot when you go back to get it polished, or to pick up other jewelry. They’ll remember you and most likely give you a great price. I’m guessing that’s why the fiancé went there in the first place. They don’t try to haggle or pressure you.
Mike + his wife are super down to earth and sweet people.
We visited them several times for ring adjustments and each time they’ve been great at taking care of it promptly — e.g. polishing is free, resizing is also free (they put these nodules on the ring itself), settings… etc. Usually whatever they have to do takes less than an hour. Plus, they sell recycled diamonds, so their prices are cheaper. But don’t let that fool you because, they have genuine certs to go with their diamonds. I’m a huge supporter of recycled jewelry because of the horrific stories that go along with feeding into the whole diamond craze (I would’ve been totally happy with a simulated rock actually).
We went back to look at their wedding band selection — and since they didn’t carry the one the fiancé liked — they recommended us to someone else and helped us to get a really great discount (I did check. :)).
The only thing is, their display selection is limited so you wouldn’t know that they have an extra stash had you not asked. I still gets lots of compliments on my engagement ring. :)