I love Rick’s Custom Rods for several reasons, the main one being they have a large selection of live baits, frozen baits, lures & tackle, rods & reels, and all other fishing accessories. Very seldom do I go there and they do not have what I want, and their prices are always competitive. The second reason I love Ricks is that I can ask them the hard questions about fishing and they always have the answers. What type of rod for what kind of fishing, soft tip vs hard tip, what lb test, what is biting lately and where, what lures or bait is good for now. They are always willing to take the time to give you the answers in detail, no problem. Rick is a very skilled custom rod builder. Recently I had him look at a custom rod I had beaten up over 15 years and told him I’d like to replace it with something similar, because I liked it so much. Rather than sell me a new rod he suggested that the blank in this rod was a very good & expensive blank & he offered to rebuild the rod for me for $ 80.00 rather than spend $ 260.00 to get a comparable new rod. Wow, I wish you could see the rebuilt rod, it is absolutely beautiful, better than when it was new, absolutely fantastic.