Serendipity by the Sea

Pretty, preppy and nautical. If you’re inspired by all things pink, green, striped and/​or salty, you need to pay a visit to Serendipity by the Sea: a quaint and colorful outpost in a precious, waterfront neighborhood of Marion, MA that is largely dominated by the campus of Tabor Academy.
Girls who like a little beach sand between their toes will feel right at home here. Make sure that you budget at least an hour to explore every square inch of Serendipity, which offers multiple rooms filled to the gills with baubles with details like charms, buckles, grosgrain ribbon and rope; home goods that would fit perfectly in a beach house (or simply, in the home of a beach lover); clothing that runs the range from simple to bold; lovely ideas for hostess gifts (because some of us don’t have a beach house, but know someone who does!); and even some cute pet accessories.
True to the working class roots of the South Coast, the selections are for the most part, wallet-​friendly. What’s also commendable: the store stocks items by many local artists and artisans (among them, one of my favorite local jewelry makers: Kendra Phillips!).
The owner and her staff are approachable and warm, and will chat with you as you browse. There is an ample selection of sale items too, allowing for terrific end-​of-​season scores.
And the cherry on top? There is a delightful little ice cream shop right next door. Because shopping burns lots of calories. So when you visit Serendipity by the Sea, you can treat yourself on two levels: sartorial and sweet!