Good Old Gold

They know their diamonds! I have my grandmas engagement ring passed down to me and when I went in to good old gold I was helped by Sarah. I told her it was hard for me to find a wedding band that looks good bc my ring was an antique. She took me right over to the estate rings and there it was. I was amazed and so happy I finally found my wedding band. Then Helen came over took a look at my engagement ring n wedding band together and said your ring looks like it’s from the 1940’s and she was right!!! I had such a amazing experience i will never forget! I even bought my fiancés wedding band there as well!!! I 100% recommend good old gold!!!

I don’t even know where to begin but let me start here… After watching YouTube videos for quite some time that are produced by Good Old Gold, and also being in the market for an eternity band– I found myself in Massapequa, and decided to stop in and check the place and rings out.
What I experienced was nothing short of top notch, four seasons hospitality, with a spin of absolute passion, knowledge and enthusiasm for all they do – so much so that I am compelled to write this review.
I was greeted by a lovely woman named Randi, with whom I explained that I had watched their YouTube videos for quite some time and wanted to stop in and check out the differences visually between VS/​SI diamonds of various colors D, E, F, G etc… and how much they impacted the overall look of an eternity band.
Randi brought out a diamond specialist named Stephanie who literally set up nothing short of a GIA lab setup with lights and scopes and various diamonds in many different colors/​clarity for me to experience the differences. By the time we were finished, I was convinced I wanted to become a gemologist… Is Gold old Gold hiring? Just kidding!
She answered every single question I had, and now I am very clear on my desired diamond size/​color/​clarity. Although today I didn’t leave with a ring… I absolutely plan on coming back to create my eternity ring project with them.
It is so rare in today’s digital era that you find businesses willing to take the time to meet let alone exceed customer service expectations – Gold old Gold delivers! I HIGHLY recommend them to anyone looking for anything jewelry related. They’re a true gem… no pun intended!

I purchased an emerald cut diamond from GOG via online/​email communication. Cut was king for me and after researching online, I just felt overwhelmed and decided I really wasn’t comfortable picking out a diamond myself and then second guessing forever. I know it boils down to what you like, but I also wanted diamond with great «credentials». Sooo, I decided to go to a «diamond connoisseur».
I worked with David and he was awesome; responding promptly and providing great information/​opinions. I narrowed down the spec ranges I wanted to stay within and they worked with me to stay within budget. Five diamonds were selected for me to review along with paperwork and a 15 minute YouTube video was created so I could «see» the diamonds with their recommendations (since I’m not local and wasn’t planning on visiting the area). I purchased their top recommendation and never felt pressured to choose any of those 5. I actually ranked the diamonds based on their paperwork/​numbers and my rankings were similar to their recommendations, but I definitely didn’t pick the one with the best light performance (sparkle/​brilliance/​fire); although numbers only tell you so much, it’s peace of mind for me. David said if I didn’t like any of those, they could bring in more.
I did pay a small fee up front to start the process, which went towards the payment of the diamond. I felt comfortable with that, knowing there was a 99% chance I’d purchase a diamond from them. Even if I didn’t, I felt that fee was negligible and worth it for the amazing service/​expertise they offer.
My diamond was shipped directly to a local jeweler for setting. They were very impressed with the quality of the stone for the price I’d purchased it at. I absolutely love it and would recommend them to others in the market for an emerald cut (based on my personal experience)! I think they also help select other fancy cuts. My friends and family think the diamond is gorgeous. Thank you GOG for making this process so pain free.

I stumbled upon their website, & found a bracelet I have been wanting. In addition to being exactly what I was looking for, The Bracelet was priced lower than any other Jeweler–
Due to my very small wrist, I emailed them several times to make sure the bracelet would fit– I spoke with Lynda, Charlie & Irene, all were incredibly helpful… My emails were answered courteously, & immediately– I purchased the Bracelet, It was exactly as described & perfect! I will definitely purchase from Good Old Good again…

A friend referred me to this jeweler because it’s where her husband bought her engagement ring. I am so happy I went here too. Jonathan is an amazing man. He is so patient and no one in there is pushy. He sat my boyfriend and I down and taught us everything we needed to, and should know about diamonds. You can see he really loves what he does and is not out to just sell you anything. He prides himself on only keeping the best of the best in his inventory and stands behind everything he sells. This is where I would only go for a jewelry purchase and will be buying my wedding band and my boyfriends wedding band from here as well. Thanks again Jonathan!!!

Ok — I love this place. I don’t usually leave reviews, but I have to for GOG!
We initially came here because they are the only jewelers in basically the whole tri-​state area that carries lab-​grown diamonds! There is no other jeweler that has them in stock — in all of NY/​NJ! If anyone is looking for a great environmentally friendly, ethical alternative to mined diamonds — consider GOG and checking out their lab-​growns (they are also a little cheaper than mined diamonds). GOG works directly with Pure Grown Diamonds and can order anything for you to look at.
We worked with David and Lynda and they were amazing. Our first visit was a crash course on diamonds… David was so helpful and so not pushy. You can tell the staff here wants the best for you and will do everything to deliver. We went in on numerous occasions before we finalized everything because David and Lynda were set on finding us the perfect diamond. They insisted on ordering more and more diamonds to look at, to make sure they sold us the best possible product!
Even though we ended up not going lab-​grown (because the lab-​grown stock, in general, is limited — most lab growns only come in round cuts), we got a beautiful 1-​carat oval cut. I am soooo happy with it. Everything went so smoothly. David and Lynda were absolute pleasures to work with. I would recommend everyone to go to GOG. Such great, sweet, reasonable people. I will definitely be going back for a lab-​grown upgrade in a few years!!!

Jonathan!!! Jonathan!!! aka Rhino!!! Words cannot explain what an amazing job Good Old Gold (and especially Jonathan) did. First and foremost he knows his sh** lol. There is nothing about diamonds that this guy doesn’t know. Might I add he has the patience of a saint. To say I am picky is an understatement. Jonathan didn’t stop until he found me exactly what I wanted. He found me a gorgeous diamond that shines like no other and gets compliments everywhere I go. As he dubbed it a «rockstar,» it has truly lived up to its title. People stop me in stores, restaurants, at work, the salon and just about everywhere else to get a glimpse and compliment it. Jonathan is someone who you can trust. He will run every diagnostic test on your stone to make sure it will have the brilliance and fire that you are looking for. He is a straight shooter, which I really appreciate. There was a stone that I initially wanted, which he advised against. With that being said he will definitely not just sell you anything!!! Jonathan has become a friend; I wouldn’t trust anyone else!!!

If you are looking for a laid-​back, no-​pressure diamond hunting experience, Good Old Gold is the first place you should check out. Read on to find out why.
Walked in, greeted right away, and after our initial inquiry we were appropriately directed to Jonathan. This guy… oh man, my fiancé says he wishes he can keep him in his pocket and just have him talk to him all day about his knowledge on diamonds, life, and such. Jon is personable, cheery, always patient to answer any kind of question that might pop up. His ways of demonstrations of different kinds of diamonds is not only detailed and presented in such ways that you simply find fascinating, but also a service we did not find anywhere else, and I felt that he genuinely loves to teach and show us. Upon leaving the store, we did not make the huge purchase, nor did he pressure us in any way. We exchanged emails thereafter, and soon we were directed to a setting specialist, and with the help of everyone at GOG, my then-​boyfriend became my now-​fiancé!
I highly recommend this store, perhaps their family-​business-​structure keeps the drive and mood the inviting and intriguing way that it is. Compared to other big name stores, who just seem to want to get a sale, you really feel comfortable with the GOG family.
Did I also mention that Jonathan is a YouTube megastar? He films videos in the store of diamonds and differences. How helpful is THAT to you, when making your first huge diamond purchase? Hands down, love this store all around!

If you are in the market for well cut diamonds, you definite need to check out these guys! They worked with my fiancé closely for many many months over email (we are from Australia) and produced the ring of my dreams! It’s an August Vintage Cushion and it’s the most beautiful piece of jewellery I own. Once you know a good diamond, it’s hard to compare it to others. Plus, you will learn so much about diamonds along the way as they educate you and give you all the options to make your own decisions. Will definitely be going back for wedding bands when the time comes. Thank you to Jonathan and everyone at GOG!

These guys are amazing and go above and beyond to help you decide on a diamond. What made me purchase from this website is the customer service and all of the resources they give you to help make such an important purchase. The staff members exchanged several emails with me patiently answering all of my questions and even sent me a video of the stone I was considering at my request. Before this I was going to buy from
but they just do not give you the information necessary to buy a diamond online. Buying here i was 100% confident and I was not disappointed.

This place was amazing! I brought in an engagement ring originally purchased 65 yrs ago by my fiancé’s grandfather. it hadn’t seen the light of day in over 20 yrs. They not only accommodated me with same day service (on a Saturday, no less) the ring looked so amazing I almost cried — and i’m a grown man! It looked astounding! like I bought it brand new. They also did something I’ve never seen before — showed me the specific branding marks on the actual diamond itself, under a microscope, and documented it, to prove they didnt replace the stone (as i’ve been told some places do when you bring a ring in for cleaning). GO TO THIS PLACE!!! THANK YOU SO MUCH G.O.G!

I was researching and searching for the perfect diamond for months! I came across Jonathan’s videos on YouTube and also read shining reviews about Good Old Gold on Pricescope.
Good Old Gold has a wide selection of diamonds on their site. I was feeling overwhelmed so emailed them to inquire about ones that would fit my budget. I got an immediate response from David and he suggested some diamonds for me and also sent me pictures of one I was leaning towards due to the carat size. I decided to purchase the diamond (the whole buying online process was super easy!) and my diamond was delivered super fast! I LOVED the diamond (an August Vintage Old European Cut round diamond) and had it set in a a beautiful Simon G. setting that day. This is an anniversary upgrade so I can’t wear the ring until June and the anticipation is killing me.
I highly recommend Good Old Gold. They have diamonds to fit every budget. David was a pleasure to do business with!

If you are looking for first class service, this is the jewelry store to go to. We have known the family for over 20 years. My husband got my engagement ring there. We bought our wedding bands there. And countless gifts as well. I had earrings and a necklace made for my 30^th birthday, fast forward a few years and we are going to be married for 20 years. We took the earrings/​necklace and had a stunning anniversary band made from it. Please check out the pictures and know that you can not go wrong here!

I love my Gabriel & Co. Ideal Square engagement ring. Fine workmanship and lots of compliments from my girlfriends. I plan on ordering my fiancé’s wedding band here as well.
A pave diamond fell off of my engagement ring during our honeymoon, so we paid $ 80 to have it replaced at a local jeweler. Don’t know if I would have my husband choose Gabriel & Co. again?

Amazing, incredible, passionate, honest are just some of the words that come to mind regarding GOG. If your looking for a jewlery experience that is pressure free, provides accurate information, competitive pricing, and superior jewlery /​gemstones then look no further than GOG. The best jewlery store I have ever visited.
My story: I was shopping around for an engagement ring and came across their name on
. I traveled from northern NJ to check out what all the rave reviews were about and I was blown away from my first interaction. GOG is a family run organization and their business model matched perfectly with my personality. They are extremely educated on multiple areas of jewlery and gemstone information; not only from a scientific /​research perspective, but also fashion and current trends view points. They were willing to spend multiple hours with me throughout 3 different visits to answer all my crazy questions because I was new to the jewlery arena. Not once did they try to hard sell me on any items or charge me for viewing their devices to assess diamond performance. And this is in stark contrast to my experience at other jewlery stores where they wouldn’t let me leave without trying to sell me something and didn’t even provide half the technical viewing devices that GOG did.
In my opinion GOG provided fair balanced information and allowed me to form my own conclusions. They are well staffed with professional, honest, sincere employes that actually take the time to listen to your questions /​concerns and communicate information very effectively. Also they have the ability to assess the performance of different gemstones and create beautiful custom jewlery.
Due to everything GOG stands for and having them make me feel like part of the family, I felt 1000% comfortable going with GOG for developing this unique engagement ring. It came out beautiful, better than ever imagined, surpassing any and all expectations. It still amazes me how they were able to turn some basic ideas and concepts we had into a real spectacular unique piece of jewlery that will be in the family for years to come. I can’t thank GOG enough for helping turn dreams into reality!
I will be returning to GOG for all my future jewlery needs.

While browsing for engagement rings, my fiancé and I happened to stop in here. The atmosphere seemed friendly enough and staff appeared to be knowledgable. However; after expressing that we were just starting our journey into buying a ring it became painfully obvious that staff was only interested in selling aka pressuring us to purchase that day. We were asked to sit down and look at a bunch of different diamonds, all of which were very highly priced or over priced even. Either way we explained to the staff what our budget was and it felt as if every diamond they bought out was way out of budget. I get the whole up-​sale tactic but still didn’t appreciate it for this. The whole process just left a bad taste in our mouths.

I started my journey by going to Shane Co. with my now fiancé to simply look at engagement rings to get a feel for what she liked and didn’t like. I had read a little bit online about the 4 C’s but was not terribly knowledgeable about diamonds. The folks at Shane Co spent a great deal of time explaining the 4 C’s to me and showing me different diamonds in different price ranges; I initially had a good feeling about the visit until I thought further about the (GIA) grading scales that had been presented to me. They were all terribly detailed and categorized — save for the «cut» and I had both read online and been told by the folks at Shane Co. that the cut was the most important C. So my funny meter went off when I realized that the most important factor was characterized in the least amount of detail. I researched online and, like many others, I found out about Good Old Gold through Pricescope. Additionally I found out about the HCA calculator — a much more rigorous means of evaluating the cut of a diamond. I then compared (using the HCA tool) the cut of the diamonds Shane Co offered me vs. the diamond I was looking at from GOG. There was simply no comparison — the cut offered by GOG blew Shane Co out of the water and was priced less! I knew I couldn’t buy a diamond from a B&M shop at this stage, but I was extremely apprehensive about making such an important purchase online. Thankfully GOG exists! I dealt primarily with Jonathan, Lynda & Stephanie and they were ALL amazingly helpful, courteous, and professional throughout the process. My fiancé LOVED her ring and COULD NOT BELIEVE how much it sparkled. That is of course because of how well the centerstone was cut!
Folks, quit wasting your time shopping around and do business with GOG. They can order pretty much any setting you find (I got mine from Gabriel), perform the work and deliver to you the final product. You won’t regret it!

When trying to make a decision these past couple of days, My mother told me «A diamond should not only resemble your love and devotion, but it should also resemble the woman who wears it»…Rare, illusive and stunning in every aspect. Because of this I chose an Octavia from Good Old Gold. The mere fact that she will be one of the few who can say «I have an Octavia» is something I can’t put into words. To me. it’s the only way I can express to her and anyone she meets, what she means to me and how I have seen her since the day we met. You have given me the ability and diamond to do just that.
I know people may look at look at Good Old Gold as another Jewelry store, some employees might see it as another day at work. I can only hope that employees and future clients realize what Good Old Gold has done. You have inspired the uninspired and given me the access and opportunity to obtain a Diamond that could only be spoken of in conversations among friends regarding «Things I hope to have one day». All in all, You make the «Average Joe» a prince charming overnight, and I will forever be thankful for the time the employees (Jonathan, Charlie, Stephanie) have taken aside to make this moment in my life one to remember and a moment to look forward too.
From the bottom of my heart, Thank you for making this easier than what I thought it was going to be, You have gained a client and friend for LIFE!.. Can’t wait to meet you guys in person (after I propose of course).
God Bless!

This place is great. I started my diamond search for my fiancé’s ring like anyone else visiting stores. I founded GOG on youtube of all places. What a wonderful find. GOG and Jonathan provides great information on any type of diamond you’re in the market for.
I used Blue Nile’s online inventory to get a gauge on pricing for my particular style. However, I noticed that pricing varied dramatically and it was time consuming to determine if the diamond would be solid plus I did not want to deal with sending it back if I didn’t like it. I occasionally looked at GOG’s own inventory after learning about the shop on youtube and found they provided a significant amount of information. GOG only buys diamonds that have the best light performance so I was confident I couldn’t go wrong here, in addition, they have the best in-​class return/​exchange policy on their own inventory.
Right after Christmas I found a potential stone, I called GOG and they took a HD video of it with a comparable stone. This is an amazing service because I did not want to make a trip out there. I purchased the diamond and could not have been more happy. They were offering 12 months 0% financing which was great as well, the regular is 6 months.
Upon receipt I went back to the store to look at settings. I settled on a custom setting and Lynda helped me with that.
My entire buying experience here was solid. Emails and phone calls were returned promptly. Pricing was much better than other shops. There is absolutely no pressure to purchase, unlike a handful of places in NYC’s diamond district.
I recommend GOG to anyone in the market. Check out their videos on youtube.

I don’t usually write reviews, but GOG’s service definitely deserved this. I recently purchased a 0.34ct E SI2 H&A diamond pendant necklace from GOG, and the experience couldn’t have been better.
Being one of the largest and most respected names on Pricescope, the service they offer feels like that of a small family-​owned neighborhood gem. Being a small retail business owner, I know how difficult it is to maintain quality customer service, and makes me appreciate attentive service even more. Sometimes, the customer isn’t always right, but they always make sure they are in negative reviews. If in doubt, ask for Matt, a polite and patient young man who will make sure your requirements are met.
I am a self-​proclaimed smart shopper, and partook in extensive diamond education when I was shopping for my engagement ring. GOG was one of the most informative sites, and we benefited from their videos tremendously. At the time, we couldn’t locate the ideal stone for our budget at GOG, and had to purchase from one of the other big names on PS. But GOG was always the first name we gave to friends who were starting research of their own.
Pricing-​wise, it is always difficult for brick-​and-​mortar stores to match internet pricing, due to a higher overhead and actual inventory as opposed to virtual inventory. But GOG made it work, offering top quality diamonds with internet pricing. Take my word, it’s worth it.