The Paradies Shops

Open bright and early — well, not so bright since it was before the sun was up.
This Paradies store is pretty typical of other Paradies stores in other airports around the country: water, books, magazines, snacks, local souvenirs, and the «Buy a Book, Sell it Back for Half Price» program where you can buy a book in any of the Paradies stores in the country, save the receipt, and within 6 months return it a Paradies store with the receipt and get half your money back in cash for the book.
The unique item that I saw in this store was a mini cooler to the side that had Wisconsin cheese in it. Lots and lots of cheddar. Wheels, chunks, cheese curds. That is great and unique marketing. I *almost* did buy some since I was just transferring planes here in Milwaukee and thought that would be a great item to bring to my next destination. I bet if it wasn’t 5:30 AM. that I would’ve made that impulse purchase in a heart beat, but I held off.
The woman working was so pleasant and friendly and chatty so early in the morning, it was nice.