Zeichner Wine & Liquor

Cute little place with a decent selection.
The guy behind the counter knows all about wine and can help you when choosing.
A little pricey.

A clean, fair priced place to get all your liquor shopping done. It’s very small and the shelves can be very disorganized, but if you search or ask the owner you’ll be able to get what you need. He also swore that he sells the best bloody mary mix in the market. guess we’ll have to see about that tomorrow morning!

Good selection, nice store layout, friendly service. Prices on the high side. A good quality store with a convenient location — what else is there to ask?

abby the owner (a elderly man) is the best! hes super funny and i come here every time im in the LES. since im house sitting for a friend nearby i decided to pay him a visit and bother him lol. they may not have the every single wine bottle brand you can think of but you will leave happy and satisfied

It’s convenient. It’s also hit or miss. The prices aren’t competitive, but the guy who works here is a charmer. If you come in with low expectations, you’ll probably find what you’re looking for (or something similar).
The pro to this being so close to my apartment is I get a dollar or two discounted off my wine purchases, and if I look like I’ve had a crappy day, a little whiskey is usually tossed in for free. For that, I’ll keep coming back. I appreciate the attempt the guy makes to know his customers that come in regularly enough.

5 stars. I usually buy my wine at TJ’s but I didn’t feel like waiting in line, so I stopped by this cute little wine shop on my way home from work. I am so glad I did. The owner is super nice and helpful. I asked him which wine he preferred and he pointed me in the direction of some very reasonably priced options. I bought two bottles and he even offered to let me return one if I didn’t like it. I enjoyed both the wine and this store, and will be back in the near future!

The guys that run this place are super nice, charming, and helpful. They give honest opinions and do not try to sell expensive bottles. They have great bargains and sales all the time. The store is small but has a good selection and variety. I always enjoy shopping here and talking to the guys!

I love the guy who owns this place. I feel like he probably opened this little hole-​in-​the-​wall liquor store when he came to the United States 60 years ago and has never left (but, to be fair, this is just the back story that I’ve pulled together for him in my mind… it is not based on fact whatsoever). He has to be the hardest working liquor store owner in the business — he is ALWAYS there and it seems like he never takes a day off.
The owner cracks me up. Sometimes when I come in, he’ll go off on totally unprompted tangents, the topics of which have ranged from his daughter’s tattoos (?i think?) to politics to whichever news story he just saw on the tiny box TV that is always on in the corner of the store. He has a heavy accent, so sometimes I don’t entirely know what he is talking about, but he is unfiltered and animated enough that it really doesn’t matter as I am still thoroughly entertained.
The liquor selection is quite good considering how small the store is, the prices are reasonable, and the owner is knowledgeable at helping you find what you’re looking for. He recognizes his customers and will occasionally throw in an unexpected discount for larger purchases, which makes his little liquor store feel like a true «neighborhood» place, even on 1^st Avenue.
I really need to get his name since it seems like all the reviews on Unilocal are focused on him but no one (myself included) actually knows what his name is! If I get it, I’ll follow up on my review. :)

Yeah, the owner of this place really makes it a nice place. Because the store itself is cramped and small, but the prices are reasonable and the owner superb. He has occasionally steered me away from an expensive wine to one that he correctly thought was just as good, at a fraction of the price.
One time my credit card didn’t go through (cannot FATHOM why) and I offered the guy another card, and he just said «pay me next time.»
I felt like saying, «Buddy, this is NYC. You’re not supposed to be like this!»
Anyway, I will continue to shop there.

Slurp it all up. Support independent business’ in NYC and shop at Zeichs. I cant confirm but I’m pretty sure the main guy here used to run moonshine up through the Smokey mountains. Pretty cool.

We love Abby. Best service, best local liquor store.

Honest, straightforward service. Terrific selection. Very reasonable rates. The ideal liquor store.

Great place, conveniently located. The salesman really knows his stuff and claims to sample all of the wines before buying to make sure they are good. I’ve never had a bad bottle that he recommended so I guess he knows what he is doing. It’s a small store but they seem to have most everything and if they don’t have something they will get it for you. They will also give you a discount if you buy a case, but you have to ask for it.

They sell liquor. You give them money. You get to take it home.
But seriously, their selection is decent and their staff is friendly. But do expect a line if you go on a Friday or Saturday (goes by relatively quickly though).

I’ve lived in the area for about 4 years now, and Zeichner W&L has yet to let me down in a time of alcohol-​related need. The owner is the nicest man who will happily make great, budget-​friendly recommendations when asked. He’ll never seize an opportunity to take you to the cleaners if there’s a reasonably-​priced bottle that’s comparable in quality, and that type of service keeps me a loyal customer. Zeichner is a solid neighborhood place that I’m happy to support.

Zeichner Wines is great. Prices are reasonable, the gentleman behind the counter always recognizes me and is helpful, and it’s across the street from my apartment. Sure it doesn’t have the selection of Astor or the prices of a wholesale club, but it does the trick. The hours are a bit annoying, could be open later.

I only wish this place was open later. The owner really does push himself. Working all hours, making awesome recommendations, having delivery options. Hands down superior service!!! They really do take good care of their customers, honestly.
I’ve gone to other liquor stores where the guys wouldn’t even give me their name. Who refuses their name in the service industry?
I’ll always be coming here for my beverage needs!