Hook Line & Sinker

I wouldn’t go anywhere else for firearms! Every time I’ve walked in, which is often, I’ve been greeted by the person at the front and asked if I needed help with anything.
The firearm dept. is AWESOME. I’ve dealt with multiple people and they’re all great. They’re extremely helpful, patient and friendly. From beginning to end they’ll answer all of your questions and show you what you need to know. I was a complete novice when I went in the first time and the guy behind the counter was great. They show you what you need to know as far as safety and make sure your equipped with all the necessary knowledge. They really take the time to make it a great experiences
They also have a really great selection of firearms, ammo and what you’ll need for it. They did not have extra clips for the specific gun I was buying, but they’re easy enough to buy online.

I have purchase two guns from HL&S.
The first transaction went very smooth.
The second not so smooth.
There’s a red headed kid that works behind the gun counter, he may be just young, but I sensed an attitude right from the get go. I came in and put $ 100 down on a gun and was going to come back after the waiting period and pay it off.
This is fairly common at gun shops, putting a deposit down and paying the balance after the 10 day state mandated wait.
So I come back at 3:52 pm and I am literally one second too late, wasn’t his fault, the state computer locks it out and starts the timer all over again.
So he asks me if I want to cancel it and do the paperwork when I came back to get it. (This is exactly how he said it) and I said sure.
He did not make clear that you need to do the paperwork that day to get the clock started again.
So ten days later I come in to pickup my gun and «do the paperwork». I get the paperwork done and the super nice dark haired kid says «okay see you in ten days». And much to my chagrin, I’m dumbfounded. The red head kid pops out and says «yeah, Last week I told you that, I called and cancelled it and asked if you wanted to do the paperwork next week.»
It was a miscommunication, but one that shouldn’t have happened because he should know to make it very clear about this.
I was pretty angry and the next day I came in and cancelled the whole thing. Austin, the manager was super friendly about it. He’s kind of a local Oakley cowboy kid but he knows about customer service.
Then he tells me they have to order a check which can take 1 – 2 days and I needed a gun for work. This wasn’t an option to wait as I’ve done twice already.
He called the owner and got them to give me cash.
I won’t buy another gun there, I don’t like the somewhat unfriendly attitude of two of the employees, one guy from Oklahoma i caught giving misinformation to customers and had to correct him on it twice.
This shouldn’t be the case, you work in a gun shop, educate yourself about the laws and keep current with the newest gun laws.
Austin was really helpful, made me almost feel bad for not getting the gun.
They greet you as you come in, that’s the country feel I like, good selection of guns, didn’t see too many consignment guns.
If you go, make sure you are clear about what’s being said.

I’ve been in this store numerous times and have just been window shopping. Despite never actually buying anything from these guys, they’ve all been really nice to me. And I am not a white guy, I’m asian American and I don’t see how people got that «redneck vibe» I’ve read others say. I’ve probably touched and held all their guns while window shopping and they’ve been great. Recently I’ve been wanting to buy a m&p shield 9 mm and so I called around and brentwood armory was charging a good $ 50 over MSRP. This place was much cheaper and because of the past customer service I’ve received I decided to come purchase here. I’d recommend anybody in the area to at least come check this place if you’re interested in purchasing a weapon.

Had my Minn Kota trolling motor serviced recently. Picked-​up motor after traveling over 2 hours round trip. Was assured motor was fixed and paid $ 150 service charge. Installed the motor and it ran for 2 minuets before dying completely. I returned with motor after traveling another 2 hour round trip and was assured it would be fixed properly. Paid another $ 110 and waited a week… finally told motor was ready, so I picked up again and re-​installed. This time motor ran, but foot control steering did not work… called and asked if mechanic even bothered to test before releasing to me… apparently not. I was so fed-​up, offered to purchase a new motor from Hook Line & Sinker if they would be willing to offer a discount for the repair costs already paid and trouble they caused… Gene the manager said no. These guys are horrible to deal with, they have no idea what customer service is or how it might benefit them. I will never use Hook Line & Sinker again and will discourage all of my friends to avoid them like the plague.

Don’t let looks deceive you, the store looks very well kept on the inside and out. However the customer service was horrible.
I walked in, looked to the right at the counter where an employee was just standing there. I kept walking and looking around the store, I ran into another employee but was not greeted or asked if I needed assistance.
So now I’m getting an off vibe about this store. I continue to browse the whole store, then I walk to the front of the store where the display check out counter is. I walk pass 5 employees and not a single one said a word to me.
The whole time while I was in the store, from the looks and the vibe I got. I realized this is a redneck ran store.
I will never shop or come to this store again. I will keep my money in my pocket and support basspro.
Horrible customer service like this is why mom and pop stores go out of business.

I’ve never dealt with Seller’s Remorse. I recently made a $ 500 plus purchase and was impressed by several employees, especially Travis. I was also interested in a safe and was offered a 10% discount at that time, but I wasn’t ready to buy until I did more research. I returned twice and when I was ready to buy, Travis had to get permission from Austin to allow the 10% discount. The discount was approved and I purchased a $ 1,268.47 safe (including tax). I was clearly told the delivery was «to my garage» only and I would need to arrange placement inside my home by a third party. I was told I would get a call the following day, and I provided my cell number. The safe weighs 560 lbs.
I waited until 4:30pm the next day and then called Hook, Line and Sinker to schedule the delivery. I was connected to manager Gene who apparently spoke to Travis. Gene said «I’m getting two different stories, and since we gave you a discount you can’t expect us to deliver.» Gene then said the delivery would be $ 150.00, which would have successfully erased the original $ 129.90 discount. Since Gene implied I was lying (providing a different story than Travis), I returned and canceled the purchase. It’s clear to me this was an employee error, and since I made it clear I wanted delivery, they would have charged me for delivery at the time of sale. Gene needs PR training. I’ll never return.

So I have been to Hook Line and Sinker before and even though I was only window shopping, everyone has always been friendly and helpful.
This past week I taught it would be a good idea to take my friend out for fishing for his birthday.
we have both fished in the past but we really had no idea what we were doing. So when I talked to one of the guys working the front desk (dont remember his name, tall, skinny, longer blond hair) he walked me through getting the perfect set up so that we would have what we need to fish!
He also told me what kind of fish was in the local water, how to fish for them, and what bait options there were.
I also took a glance at the firearm selection they have and I was very impressed.
I was very pleased and will be back!

Haven’t been to Hook Line & Sinker in years. I don’t fish. I went to the new Ace Hardware yesterday and walked into the new Hook Line & Sinker. They have a huge fishing supply area, then I saw a line of gun safes, this drew my attention to the back of the store.
I was amazed at the selection of handguns, rifles, shotguns, they even had a cool selection of used guns. They sell cleaning supplies, extra magazines, and have a large selection of ammo, a good prices too. Their firearm prices are very competitive. I have recently purchased firearms at Tracy Rifle & Pistol, these guys are just as friendly and competitively priced. a hidden gem.

I had a great experience! The staff was very knowledgable especially Larry! We will definitely return! Superb customer service!!!

Fantastic customer service, huge gun selection, and competitive prices. I’ll definitely be coming back here for all my gun and ammo needs. Glad I found this gem of an armory!

These guys are outstanding. John the father and John the son are wonderful people. The prices are extremely fare and the service is tremendous. Both father and son go way above normal customer service to get the job done. The staff at their store are all knowledgeable and extremely helpful too. All of the folks at Hook Line and Sinker are a credit to their profession.

I always stop by here when fishing at the Antioch/​Oakley pier. Great place & customer service.

New Owners… yay! All staff is friendly, knowledgable and didn’t make me feel uncomfortable at all… unlike my review of the Antioch Armory… they suck! Come here for all of your hunting and fishing needs! I will definitely be coming by here more often!!!

Wow what a large selection of Safes, Guns and fishing supplies! They have a friendly knowledgeable staff that cares.

Great store — very organized. Celebrating Grand Opening under new ownership. The staff is very knowledgeable and patient. Definitely worth the drive from Tracy.

Hook Line & Sinker has a great selection of fishing equipment and also a friendly staff. They are always willing to help you with your questions and needs. In addition, their reel maintenance service is fast and reliable. Highly recomended.

Like no other place around! HLS has it all! Fishing Hunting Boating Guns Ammo Knives, even a bit of clothing and much more.
The staff is always helpful. Needed to do a private party gun transfer. As HLS is a CA licensed firearms dealer. Easy as pie! Seriously! You fill out your paperwork, they fill out their portion, previous owner fill out theirs. OH of course you have to wait the state mandated time frame (I think we waited 10 – 15 days). During that time HLS does in fact keep the firearm. Once the forms and waiting period was up HLS called us to say so to speak «come get your gun». We paid the transfer fees and such and were on our way. No complications what so ever. We have also bought ammo from them and due to the current situation on ammo supply they have a very limited supply of certain ammo in stock. Call before driving down. The selection for firearms isn’t that big but they will always accommodate and do what they can for ya.
I bought my hubby his 2013 fishing license which was $ 45. For the last 5 years I’ve only come here to purchase his license. You purchase it that day and can be out fishing on the sloughs 2 hours later! Its that easy! If you fish in the Delta (which mostly everyone around here in these necks of the woods does) you should also grab an $ 8 sturgeon report card. They also have all the different fishing stickers one might want/​need. They have a great selection of all things fishing.
I am always greeted upon entering and have never had any problems. I will continue to shop here and refer anyone to come check out HLS.

I hope the owners of H, L&S along with the owners of Canyon Sports read this… Danielle helped me today and was the most helpful, kindest person I’ve met from local gun shops. Selection was a bit low, hence no 5^th star, but attitude and service was excellent. It’s 3x the drive, but I’ll come back before I go to canyon sports again.

Friendly staff here. I’m reviewing the gun shop side. Tiny gun shop, but a nice place to grab some essentials, and occasionally spot a nice deal on a rifle. I’m happy to patronize this shop.

Whether your looking for anything ranging from giant squid bait to shotguns this is the place to go. The staff is so knowledgeable about the products, fishing the Delta, ammo, tide cycles, etc. that it is almost a little scary.
The prices are very affordable and its a great location before hunting or fishing around the Delta. It’s tucked right in behind the Cent-​o-​Mart. To be clear, it’s a smaller shop, don’t make a long drive thinking it’s Cabella’s. If you need something and your in the area it’s the best spot you could hope for.