Joanne Block Rief, DDS

This was the worst experience my family ever knew was possible. We flushed $ 1,200.00 down the drain. Dr Rief referred my daughter to her associate Dr. Stern and he filled 2 cavitys and his nurse had to guide him through his procedure. He also did a crown and after the discomfort she was in we decided to take her to another dentist. That dentist took pictures of her mouth and found that the 2 cavitys that were filled were still decaded and the crown was place on cockeyed Needless to say Dr. Reif received the pictures from our new capable dentist and she Denied any wrong doing. Even with the pictures right in front of her. Now this happen a few months ago and I decided that it was time to reveal what a cockamamie practice she has.

This is simply for the appt booking and front desk personnell because I never made it to my appt.
I called 2 weeks ago looking for a new dentist. The woman who helped me was polite took my insurance scheduled a 5pm appt on a Monday and instructed me were to fill in the online new patient foms. So far so good.
I fill out all the paperwork that day to get it out of the way.
Today the Thursday before my appt. I get a call confirming my 4pm appt? No thats not what I have record of. The woman tells me there is no possible way I could have gotten that appt they only do 5pm appts on Tuesdays. thats news to me and you should train everyone in the office about your policies.
Im telling you i dont think ppl hear the tone they use on the phone i felt like i was the one who scheduled the wrong appt lol
She then proceeds to give me the gift of an 11am appt. Which is counterintuitive to the late appts im trying to speak to her about.
Thats call number 1. She then calls back mind u its not even 9am and im at work with my phone buzzing every 5 minutes. I have to keep stepping away this is not ideal and wearing on my nerves. She asks/​tells me that i dony have insurance.
Yes i do remember that 11am appt you offered i cannot make that because of the job i have that provides said insurance that i provided 2 weeks ago. So i step out and give all that info again.
Call three happens 5 minutes later. I cant walk away from the conversation im having but the receptionist calls back to back from a different number lol ok what now.
She regrets to inform me that this office does not take hmo insurance. So after all the time and agitation you’re rejecting me lol.
Please train your receptionists on your scheduling policies and please run an insurance check as soon ad you get the information. Telling a patient 2 business days before their scheduled appt that their insurance is not accepted is inconvenient and inappropriate. This could have been relayed last week at a more conducive time.
Im sure the dental services are great. But not the receptionist services

Every experience that I’ve had has been pleasant. It’s hard finding a good dentist or doctor these days that is willing to treat you like a patient and not just a number. The front office staff is always pleasant. The office is very clean and the dental tools are the latest technology which is important! Keeping current with innovation is very impressive, to me at least.
They send you an email and/​or text to remind you about your appointment. Which a lot of doc offices have gotten away from. One thing in particular that drew me to this office was the deals. We all want to take care of our teeth be it whitening or getting them straightened. On Unilocal there was a half off on teeth whitening. Ummm yes please sign me up… and the kit was so so simple to use at home.
If you’re looking for a new dentist try it out. You won’t be disappointed.

Front office staff is exemplary: michelle & bree were warm, friendly & very informative. michelle took the extra step to personally walk us through coverage/​plan of treatment so we knew just what to expect down the line. I walked away confident in Dr. Rief’s suggestions & trust her expertise; be prepared for she pulls no punches & is very direct (re. no nonsense/​blunt) when communicating your needs, some may find her persona… «curt,» but dont misread, she means well & is swift/​professional. Efficiency: Paperwork can be emailed prior too.
Note: she has pro rated charges for –24hr cancellations & fee for record fwding.
I will return.

Crossroads Dental Arts is state of the art and run by one of the most caring dentists I have ever met, Dr. Joanne Rief. The first time I walked into the office, I knew it was going to be «my dental office!» It is clean, friendly, and has some of the highest tech equipment available to dentists.
My hygiene appointment with Suzi was great. She was very thorough and gentle at the same time. I left with my mouth feeling fresh and cleaner than ever.
How am I able to make these comments? I am a dentist myself who now spends most of my time helping dental offices across North America be the best they can be. I have seen it all, good, bad and superior. And Crossroads Dental Arts is definitely in the superior category!
I am an actual regular paying patient of Dr. Joanne Rief. I am not paid anything to review the office. But when I experience good service, I simply like to spread the word!

In my opinion, this place is downright scary and a really weird place. It was eerily quiet when I went it except for a drill type of noise. I went here just for a cleaning. The dentist wasn’t friendly at all… not gentle and it was an overall uncomfortable exam that lasted only a minute. She skipped the whole neck exam part of the exam they usually do. Usually if you are new they at least chat with you for a minute. The hygienist was friendly but it was a downright painful cleaning, she had newly graduated and was new to the practice. The other thing about this office is they manage a huge database of internal reviews so you read all this great stuff about them, then you write a not so positive review and it doesn’t quite make it on the review board… so they are picking the reviews to keep and deleting ones that aren’t so positive. I’d stay away. Anything positive has to be written by the staff. There’s a reason why they accept every insurance under the sun.