its a sweet store. just like all other hallmark stores. huge splases of vera bradley everywhere once you enter the door. lots of cool smells, and of course, cards. actually, i am surprised that card stores are still in service. i doubt many people actually send cards, or maybe i just have have lazy friends? i must say, it feels really great to open the mail and there be something besides bills or horrible advertisements. i realize the USPS needs the business, but iit is super annoying to get papers that immediately get trashed. such a waste of precious trees.. . i do feel a sense of nostalgia when stepping into a card store. I buy cards for myself now, becasue why not? I love them!!!