Rita’s Italian Ice

Love ritas, but had a horrible experience at this location tonight. I ordered a gelati with black cherry ice. I paid for it and as I walked away from the cash register I noticed that the ice looked like soup. I took a little spoon full and realized it was basically straight syrup with ice crystals in it. Disgusting. I turned around and nicely said to the young girl behind the counter «excuse me, but I think this is just syrup.» With complete disgust and attitude she looks at me and says «yeah… That happens when it gets to the end of the batch… I can’t do anything for you because you already took a bite of it.» WTF? So, had I not taken a bite you would have, what, given it to someone else? I think not. She made sure to repeat that she would NOT be giving me anything for free and that if I wanted anything else I would have to pay for it. I was SO taken aback by her attitude and lack of professionalism! This girl acted as if I attacked her and demanded something for free! That is not how you speak to customers and it is definitely not how that situation should have been handled! In the end I had to pay for another gelati and throw the first in the garbage! Absolutely ridiculous.
I am planning on calling and asking to speak to her manager, but if the manager/​owner is reading this review, her name is Jessily, or so her name tag said. You cannot employ people with such an attitude problem or you will absolutely lose business.

Purchased a local flavor voucher — $ 15 for $ 30 worth of product. I presented this e-​voucher to the woman behind the counter, who tirelessly reminded me that she was the owner of the establishment. She began telling me that she «like, literally…» never heard of local flavor. She proceeded to show me binders of vouchers from groupon and other sites, as if to prove to me that none came from local flavor. I had to ask two more times of she would accept the voucher. She again proclaimed that she «like, literally» never heard of local flavor. I shared with her the many local restaurants that accept local flavor voucher. She then began explaining how the voucher process works and how, as the owner, she is the only person who could approve this deal with local flavor. I reminded her that the voucher was for ONLY the beverwyck Rita’s location. After this five minute ordeal, I asked if she would accept the voucher. She ignored my question and asked if I could give her the customer service number for local flavor. I promptly left and will never return. I would advise you to do the same. There’s a great ice cream place right down the road.

Hey, i love rita’s ice, i go frequently every year and have gone to many different locations over the years. on april 2^nd at the parsippany store 509 I was trying to redeem my free punch for the rita’s app here and had a terrible experience. I handed it to the cashier and i’m not sure what she did but she said there was a problem and returned the phone. she kept telling me there was no free ice available and there was nothing she could do. basically the free ice was gone and i had to pay for it. when i got home i found the rita’s app sent me an email stating congrats for redeeming your free rita’s ice, which ofc i never actually did!
i emailed this to their customer service and while the franchise company was great, the parsippany store never responded to my complaint. the franchise company in fact sent me in the mail, i recieved today a voucher for a free italian ice. they were incredibly kind and provided good/​prompt customer service.
I’m enough of an italian ice fan that i would have continued my patronage to rita’s ice even without the free voucher and their app, however, i thought it to be in poor taste the parsippany store could not be bothered to respond in the past month with an apology or really any kind of response acknowledging what happened.
So, i’ll be continuing to eat rita’s ice the globe over, but you won’t ever find me back in parsippany, their customer service is apparentlly non-​exsistent.

We went for custard this evening. I asked for two small servings with caramel. They don’t have an accurate price list posted. I was surprised to pay $ 8.09 for two not even scoop size custards. We will not return, rip off!

Stopped here on the way to pick up some food in the area. Tried the Mango water ice. It was ok. More sugar than anything else. The mango flavor was there, but kind of syrupy and sweet. I was expected a little bit more tart. Woudn’t go out of my way to go here, but maybe worth stopping by.

Rita’s brand in general is wonderful tasting, so can’t attribute that to any particular location. The owners/​workers are very helpful, polite, no problem there. Yes, they are very good to groups. My problem is they are very stingy with their serving sizes… I can get a kid size at the Hackensack Rita’s, which is the same amount you get at this locations medium! The medium cup is left half empty! and that is what is normal here, and that was explained to me last year too. So it wasn’t a mistake, it’s intentionally not a full serving. at that cost, I’ll have to skip it. I can only image how little you’d get on a kid size. I’ll drive over to Kohrs in Fairfield next time I want custard. (update — Hackensack Ritas has closed down a while ago)

Love this place, I really do-​and so do my kids. Owner opened the other day for the first time this year and they had a BOGO deal. Kids happy… Dad’s happy… mmmm. I’m a bit of a boring sale as I always get the same thing-​a black cherry and vanilla custard Gelati-​but I don’t care, it’s what I like.
The owner here has always been great and she allows the school clubs and teams and town athletic teams to do numerous fundraisers here. I love Rita’s in general, but I love this location-​great service, great product, and very easy to get into and out of off a busy road.

Upon arrival they had a wheel up to spin for coupons. After the 3 kids spun the wheel and ordered water ice they women told us the coupon wheel was over and put it in the back. Had to explain her action to 3 young children. They lost a very frequent family of 6. Bad business decision.

Rita’s custard is amazing. Try it with chocolate sprinkles and peanut butter cups…
This shop has treat receipts which let you get the same order the next day for 50% off.

I just found out that they have a smaller (and cheaper) kid’s size. It’s written in like a size 8 font on their displays, but it’s there. Only applicable for the water ice and not the gelati.

I love Rita’s. I grew up with Water Ice and have encountered a lot of New Yorkers who don’t even know what it is! They think it’s the same thing as Italian Ice. SO Wrong. I love to get Cherry or Black Cherry. My husband opts for the Mystery flavors. Everyone inside is always nice, and come on – they’re always giving away coupons for free/​discounted water ices. Get the Gelati. Frozen Custard, topped with Water Ice, topped with more Frozen Custard. The BEST.

Friendly service and pretty good water ice. I tried the new Key Lime flavor ice. It was good but Key Lime should have a little more tart to it. My wife had a vanilla and chocolate frozen custard which she enjoyed. We’ll be back. This place will satisfy my frozen yogurt cravings until a Pinkberry or Red Mango opens up around here.
Look for this place next to the Top Notch Restaurant.