The Ultimate Woman’s Apparel

Went with a couple of friends on a dead weekend to try on some dresses for future prom ideas. Not only were the all the ladies kind, but they also helped all of us find our dream dresses! Definitely recommend The Ultimate!

I was hesitant about going here for my daughter’s prom dress but she really wanted go. She wanted the whole experience and honestly I didn’t want to deny her that. We went on a Friday morning after mid-​terms. My daughter is a Size 00 and there selection of dresses was huge! We selected about 14 dresses and waited a bit for a dressing room. The women «assigned» to us was outstanding. Helpful without being pushy. She advised, made suggestions and was very patient. We did select a dress. It was more than I wanted to spend but it is beautiful. Additionally, we needed alterations. They brought over their seamstress who gave me a very fair price for what needed to be done. At checkout my saleswomen came over to me and personally thanked me for my business. I appreciated that. My advice is avoid the weekend and plan to be there a few hours. Enjoy the experience

Today was my first experience at your store and when I first walked in I was a little overwhelmed. Because I was shopping for a military ball and not prom I was pushed to the front of the line, this was very special to me and made my experience very enjoyable. I was walked to my size and was able to pick a handful of dresses to try and then I got paired with someone to assist me the whole rest of my experience in the dressing room, she unzipped & zipped everything for me, pulled other dressed she thought I would like & made me feel beautiful & had good conversation the whole time, I feel so horrible I can’t remember her name because she was what made my experience so perfect! I found the perfect dress and walked out with happy tears, although it can be chaotic it was such an amazing day, thank you the Ultimate!!!

They are extremely pushy with the selling tactics! My daughter went in with friends to try on dresses with the understanding that if she found something she liked I’d come pay for it. She found a dress she liked but felt so pressured by the saleswoman that she decided not to get it. Later the next day she said she felt like that was the dress and she was sorry she passed on it. I called the store and asked to pay for it over the phone to pick up the next day. The first woman I spoke with on the phone (Heather) was helpful and said she’d call me back in 10 min with the final price.
After 30 min when I never got a call (and they had my credit card info) I called back and got another woman (Sara) who said she would now be helping me. Oh and by the way the size of dress we needed sold already (a 6) but hey, she remembers my daughter and knows she’d fit in a 4! Uh no, she fits in a 6 and that’s the only size we need. After many attempts to get me to pay for a 4 (they do NOT take returns by the way so we’d be stuck with a dress that doesn’t fit), I told her no thank you and just ordered it online.
I then received multiple calls and voice mails from Heather offering me other dresses or the dress we wanted in a size 8.
It’s a shame — we wanted to support a local business rather than order online. But after (a) their high pressure sales tactics made my daughter uneasy or she would have just bought the dress, (b) trying to talk us into another size to get the sale is ridiculous — especially when they have a no return, no refund policy (and this is NOT a cheap dress) and © their desperation to continue to try to make a sale even when they knew they did not have what we wanted just made me say NO THANKS.
I found a place online that while they will not refund the sale completely will exchange or do in store credit if the dress we ordered is not what we wanted. Much better option.

While the selection is huge, the staff is inept. The women that work in the bridal party section are totally incapable of doing their job. They are not helpful in finding options based on what you tell them you want. My 56 year old mother was directed to the prom section because she is young and would never find what she needed in the bridal section for a wedding… Yeah sequins, cut outs and feathers are exactly what she was looking for, totally age appropriate! Good luck getting someone to work with you who actually has insight!

My wife has bought two gowns there, and each was beautiful and reasonably priced, and the staff is very helpful. The only downside is that you have to go elsewhere to have them altered.

Ultimate worst experience ever. Long wait, rude salespeople, never going back. Dress selection was poor and overpriced.

We went in on a Wednesday in the height of prom shopping season, and there was no wait. We were so fortunate to get Dorota as my daughter’s stylist. She was so nice, patient, encouraging, and really made my daughter feel comfortable, and she made it fun. Dorota listened to what my daughter was liking and not liking, and then she helped us pick out shoes and accessories. We never felt rushed, it was a great and fun experience. Everyone in the store was very friendly, the selection of dresses and colors was terrific, and the accessories inventory was great. I would definitely return.

Okay, where to begin. I will actually try to keep this short since the entire experience would take way to much time to comprehend and from what I am seeing most people are seeing bad reviews yet still give this store business. BTW — we were Prom dress shopping.
1. If you don’t have at least an hour to spare and can’t get to the store before it opens, expect to wait much longer than an hour to try on dresses. You are not allowed to try on your clothes once you have finished your selection. You must wait until every name ahead of you is called, regardless of how long that takes. (and they will not give you a time frame for the wait because once 1 person gets a room they can keep that room all day if they want until they actually find you a dress.)
Example: — We got there at 12:05 (5 minutes after the store opened) we were
already listed on the 2^nd page.
— Took us maybe 15 minutes to select the dresses we wanted to try on.
— Had to wait 2 hours to try them on.
— Got out of the building by 3:00 with no dress in hand.
2. We found only 1 employee that actually had a helpful personality (of course he was the one being yelled at the most because of the wait). The other employees including the Manager was extremely rude and explained: «The wait is well worth it because you will leave with the right dress.» I saw 2 people out of the 24 before me actually leave with a dress.
3. The selection of dresses is overwhelming when you first walk in only to find most are outdated and the ones you do happen to see and like are in the $ 800 — $ 1,000 price range. We didn’t see 1 dress under $ 400 that was even slightly impressive. The dresses are crammed together pretty tightly on the rack so you never truly see them all.
4. Dressing rooms are in the middle of the racks — so crowded is an understatement along with very little privacy.
To summarize, prices are not good, selection overwhelming but minimal acceptable choices, rude service people (including management), one exception was the poor woman who takes you to the dressing room — she tends to get the brunt of things after having people wait for hours on end). So if you are into all of that and have a few hours to spare — I am sure you will enjoy «the Ultimate» experience.

Saw some of the reviews but ignored them due to the beautiful online dresses I had seen. Drove an hour and when I arrived I saw the various amount of dresses they had but many of which looked worn out and like knock offs. I was confined to only about four racks of dresses. When I asked for certain dresses I had seen online I was told they do not keep track of their dresses on a computer so they have no idea of what is and isnt in stock. The only good part about my visit was how kind the lady helping me out was. Would not recommend this place to anyone unless you want overpriced, worn out dresses.

I went to the ultimate (drove over an hour) and was extremely disappointed with my trip. First of all they don’t keep track of the people that are checked in, the dresses were nothing great this year, and the service was awful. My «stylist» knew nothing about the dresses they had or any styles i was looking for. My friend’s stylist commented on her size multiple times saying «your too big to fit into this dress» «you need a couple sizer bigger» «oh god please don’t try to zip that» the comments they made were rude and un called for. My friends stylist, in the middle of helping her says «sorry my hands are cold i just was outside smoking a cigarette» then a couple minutes later says «i need to go get my mac and cheese bites» she comes back and starts eating this greasy fried food… it takes a lot for a 17 year old to write a review.

I came here looking for wedding dresses to learn they do not have any. But the sales woman helped me pick out some white dresses to try on. She was such a sweetheart and very patient with me. While I didn’t end up buying anything, she wrote down all the info for the dresses I was interested in to have on file in case I decided to come back and try them on again or purchase one. Now that’s excellent customer service!

I went with my niece to look at prom dresses. I could not believe the huge selection. The staff is amazing. We had a woman by the name of Becca who was fantastic. You choose so many dresses and then start trying them on until you can narrow them down to your 3 favorites. There was NO pressure to choose one gown over another. I loved that they have some younger girls working there and we could call them over and ask their opinion also. Great experience. We had a lot of fun.

I took my daughter prom dress shopping here. At first it seemed overwhelming but it turned out to be a great experience! When you go in, you give the girl’s name to the front desk, then go pull dresses. When a fitting room is free they call the name and then an assistant goes back with you and helps with the dresses. Our assistant was lovely and pulled great alternatives for us. This was a much better prom dress shopping experience than I had at a smaller store with my older daughter. Selection is huge and it’s not high pressure like stores that have the salespeople on commission.

I wish I could give 0 stars. I had a terrible experience with bridesmaids dresses with The Ultimate. So bad that I cancelled my order that was probably $ 1500+. After cancelling the sales associate tried to get my friend to change my mind (after most of the girls ahd already gotten a refund). When I drove my cousin to get her refund, the sales associate said «I’m sorry thios happened, I really wish you could persuade the bride to change her mind». I informed her that I was the bride and my mind was made up! DO NOT GO THERE!

As a last minute invitee to a party, I needed a dress quick! We saw this store on Route 1 and pulled in to check it out. It’s a huge store! There were mostly prom gowns, but I told the girls I needed a nice cocktail dress. They pulled a bunch of dresses, many which were not my style. They got the drift of my taste and were able to find a nice dress that fit me just right.
I’m a bit over 50 and from Hawaii, so we dress a lot more casual. The sales girls asked only once on my preferences and didn’t push after that. The figured out my size and shape (short too) and were really helpful every step of the way.
I read the reviews after I left this place and I was surprised to see the negative reviews. My daughter is beyond prom age, but I would take her to this store, no problem!

After reading my original review, the owner, Heather, reached out and asked to call me. I appreciated that she reached out at all, and that she did so privately. To me that said she was more concerned that she had an unsatisfied customer than making a big show to change a Unilocal review. Heather walked through each of my complaints, apologized for my bad experience, and took responsibility as the owner for what happened. She was professional, kind, and I felt she was genuinely concerned.
In the end, the Ultimate refunded me a 10% discount on my dress and covered my dry cleaning expenses. While this did not eliminate the original stress, it was a welcome gesture.
Quality customer service is increasingly rare. While my experience with the Ultimate overall wasn’t great, I sincerely appreciate the extra effort that Heather made to appease my dissatisfaction. She was stellar.

Since my partner was on the hunt for some jewelry for our upcoming wedding, we decided to stop in at this store because she had purchased her sweet 15 dress from the old location.
When we walked into this new store we were amazed at how huge it is. It has a really warehouse type feel to it but their selection was incredible. The store itself had multiple counters of jewelry and the staff here was very attentive to trying to find other items that may be in their catalogs.
As my partner look through the catalogs she found a few items that she liked at a reasonable price but the one issue that we had was the fact that if we order them from the catalog we would also have to pay for the shipping which was a bit ridiculously priced. This store also had an incredible amount of bridesmaid dresses, but again the prices were a bit high.
In the end we didn’t purchase anything from the store but we have to say that the shopping experience was enjoyable.

So many dresses and very helpful staff! We arrived around 11am on a midweek day and went right in and selected many dresses for my daughter to try on. They have racks and racks so plan on a few hours to pick some and try them on. Tara who was helping us was super and even went and found a few other dresses, and did a better job at it than we did! They know the stock and are very helpful without being overbearing! I would recommend anyone to go here!