Valley Produce

Very inexpensive produce. It’s not going to look as nice as what you’d find at a traditional grocery store but you’re paying a third of the price. The nuts and spices are also a really good deal. I don’t buy meat there. Doesn’t look appealing. Other customers can be rude. I actually have to psych myself out to go into this place… kind of a crowded nightmare… but the prices make it worth it.

The first time I came here, I walked off with $ 20 worth of fruits and veggies that lasted me over a week and I have a massive family… it was awesome. This is a great place to come if you want to get a good deal on produce. You won’t find anything organic here, and some of the leafier items will have some dirt.
Maybe I’m just kinda ghetto, but I’m not bothered by the smell, the crowds or even the dirt on the greens. It’s just a little international market, that’s half middle-​eastern, half-​mexican and all kinds of third-​world feels. Reminds me of a place I’d shop at in Mexico or overseas.
I probably wouldn’t buy anything here other than the produce. If you just want to feed a huge family with fruits and veggies or if you’re looking for some random international items, this is the spot.

So this market appears to sell a lot of exotic fruits and vegetables I’ve never seen before. Some of the items I am so surprised that they literally fly off the shelf right in front of my face.
This place can be a madhouse. First off the parking lot gets crazy. At some points there are battles for parking spots. Not only that, the next step is the battle to get a basket because in the middle of the day, there may not be any in sight.
Once you get in, the traffic flow in the place is non-​existent. Everyone is heading all different directions and there is literally basket traffic jams.
It isn’t my choice to come to this place, as of late I have chosen to sit in the car.

I have been shopping at Valley Produce for over 20 years. The used to be on Sherman way in much smaller store and with the crowds and narrow isles but no one minded. Many years ago they moved to a much larger current location. Some people complained of smell. That is because the way it was but they had reconstruction lately so it is much cleaner now. Do you think Ralphs doesn’t smell. Go to any Ralphs or Vons and ask where bathroom is. You will smell rotten meats and veggies. VP employees constantly go through produce and remove rotten items so they have to store somewhere before garbage is picked up.
Prices are low for the most part, the store is very crowded because their produce is fresh and cheap, people are not stupid!!! They know where to go. Security guard walks around to prevent theft and keep prices low. Ralphs across the street went out of business because in one year they had over a $ 1m worth of theft after they got rid of security.
I have never, never got anything not fresh from this store. If I buy chicken for my dog on sale I can keep in the fridge for over a week and it is still is fresh the day I bought it. The best store ever and you just can’t beat their prices. Sometimes their prices 70% less than major grocery stores. For about $ 20 a whole shopping cart can be filed.

The place smells, the clerks are rude, narrow isles. They are cheap, but not worth the hassle in my opinion. The clerks that I have experienced are the reason that I will never go back.

I go to this store almost every week to get some fresh produce and I have to say that you can get quite a lot of stuff there for pretty cheap. This place also offers a lot of international products that are difficult to find at other stores which is nice.
The staff has been friendly and helpful every time I have had a question about something. Unfortunately, the store itself is not very clean or pretty and looks like a huge warehouse.
The bad thing about this store is its location. It is pretty far from the freeways, and getting there can be quite long and challenging. The store does offer a quite large parking lot in the front and in the back though so it’s pretty easy to park.
Overall, my experience with Valley Produce Market is positive and I would recommend it, if you’re not afraid of the drive or live nearby. Feel free to message me for any additional details that you may need!

If you live in the San Fernando Valley this is the place to shop. I come here to buy all my all deli and foods for my office. They have great sections from meat to vegetables. You have a lot international items you don’t really find at supermarkets in town.
If you are a person who shopping for home or office you will not go wrong. If you live in the SFV I highly recommend this place. Whenever I am in the SFV this place I love to shop. They also have a great wine selections. I love the fact the market is located in a little strip mall that has all kinds of international places to eat.
Plenty of private lot parking and street parking. The prices are much cheaper then any market you will shop at.

Let’s start off with saying this place is smelly. They sell like other things besides produce here. They have a security guard that follows you everywhere. I went in with my husband and my son and he followed us around the whole store like if we were criminals. DONT GO HERE!!!

Got a spoiled Lula Kabob meat from Valley Produce Market today. Ended up ordering some kabobs from a restaurant. What a WASTE!!! Trash!!! Check the photos…

The kind of meat they sell is criminal !!!
I was having bbq over the weekend. I bought 4 pounds of chicken with bone in kebob, 2 pounds of beef kebob, and 2 pounds of chicken fajitas. No joke. They were ALL spoiled. I threw all away. Waste of money. Bbq with mo meat, just veggies. We ordered pizza last minute. Unbelievable !!!

Valley Produce caters to Hispanic, Iranian, Arab, Israeli and Indian customers.
The produce is definitely less expensive than your standard supermarkets (Ralph’s, Von’s, Whole Foods), but I know of other places that sell it even cheaper (like Super King). Valley Produce usually sells naranj (sour oranges) when in season, so I do buy them there because they are hard to find. They also have a wonderful variety of fresh herbs, which are neither cheap nor expensive.
What I love most about Valley Produce is the rice selection. They have most of the well-​known Indian and Pakistani rice brands. They used to sell Tilda Rice at an amazing price, and I would constantly buy it, but recently it went up by around four dollars :-(. The tea selection is also stellar: they carry teas that are also imported to Iran and Arab countries. They have a large selection of dried herbs and spices that they package themselves at a great bargain; I always to go Valley Produce for dried dill (you can get a huge bag for less than $ 4). I am surprised that they sell zereshk, but in very small bags. If you really need a lot of zereshk for a good price and don’t have access to Iran, I would recommend Shah Reza Bakery in Glendale. They sell zereshk in bulk at a great price. I miss the days before sanctions on Iran because Valley Produce used to sell Iranian goods like Mother Biscuits.
In general, I would compare Valley Produce to Jon’s in terms of size and price range. It does carry some specialty products at prices better than others (do check out their own selection of dried herbs and spices).
The cashiers in general are amiable. Some of them even engage in a conversation with you.
The parking lot is large enough to never have to worry about finding a parking spot.
Since there is nothing I can criticize about this place, and it has some great prices, I believe it earns 5 stars. I will keep on shopping at Valley Produce.

Gave this market a try. first impression is the stench when you walk in. absolutely stinks which made me want to leave the second I went in. Came for the produce, which yes, has some decent deals on some things, certainly not everything though. Everything is old and old school, narrow isles, hard to find things, feels like a market in a third world country. I left with only 5 items from the produce area, as I could not stand being in this place… If you want Indian spices, yes they do have a lot I will say that. I like a deal the same as the next person, but I would much rather go to Jons Market on Sepulveda and Sherman way which is new and clean with similar prices and items including lots of olives, feta etc. Sorry, just not my cup of tea and would never go back.

The best prices and choices in town! you can save so much money at this place and I love all the Israeli products that they have.

Excellent market. Great selection of produce. It is kind of like q-​market nearby but larger. The dominant theme of this «ethnic market» is Persian. But they have Israeli, Arabic, and Mexican brands and foods as well. What makes this place for unique as well is the fact that they have other stores in the complex such as a bakery, a store for pots, pans, and ceramics, a jewelry repair shop, and clothing store. They also have a tailor. Talk about a one stop shop.

Best place in the Val for fresh off the farm veggies and meats. Prices and deals are so sweet, so cheap, so unbelievable sometimes that you can’t help but stock up on things that you didn’t even think you’d eat on a regular basis. Cashiers are meh, but it’s not Gelson’s, eh? International spice aisles are actually a bit cheaper than the actual Indian/​Middle Eastern stores so it’s worth the stroll past exotic chutneys and packaged herbs. Don’t be shy to throw it down with the pushy cart ladies (who more often than not don’t speak English). If it’s what you have to do to get to your pile of okra, so be it. If you catch an Indian girl hurling unintelligible insults across the veggie aisle… pop over to say hi. It’ll likely be me…

I wouldn’t do any major shopping here but small shopping for middle eastern food or products it’s great.
I would come for the shawarma place inside. The shawarma is very tender and really tasty!
Hummus is good as well.
Will come back here

I bought chicken and it was bad.
It was really smelly. I was afraid to cook it.
So I took the chicken back to the store.
The store manager did not want to refund my money.
He said there was a store policy against refunds & exchanges.
I will NEVER shop here again.

I was surpried to see that hummus, meat, and produce were affordable. Also, the produce is fresh!
No hassle parking is a big plus too!

This is a really well organized and stocked international produce market and grocery store. We stopped in to check it out and found the prices way more reasonable than the regular chain grocery stores, but still not as low as the Sunland market. (Upside though, you don’t have to drive all the way out there :)). Lots of beautiful dried fruits and some good looking meat here too… the ribeyes were off the hook thick!
When you’re in the mood for Persian food, there looks like a great restaurant right inside the market, along with a Euro style cake bakery and a Mediterranean bakery that smelled amazing! We didn’t get to try any of that yet, but when we do, def will add the deets to the review. Enjoy!

If you can ignore the occasional number of rude people that shop and work here, then you will likely find something you enjoy greatly from their market. Look on the bright side, it’s a small price to pay…
Their deli is always packed and for good reason. They have an outstanding variety of lunchmeat (higher quality and the ok stuff), cheeses and some random pre-​made things. The meat department just adjacent has almost any cut of poultry, beef and pork.
The produce department is so vast and most things are twice or triple the amount less expensive here than any average supermarket (Ralphs, Albertsons, Vons, etc.) and oftentimes better in quality too.
They have an entire aisle with packaged nuts, dried fruits, and spices filled to your heart’s content.
I can’t ever leave here with at least four types of bread. It’s basically the best Middle Eastern variety of breads you can imagine and a host of your usual suspects too, varying from 10 types of pita bread, 5 types of lavash, baguettes, french rolls, etc. And everything is delivered fresh that day. Can you say that about your typical loaf sandwich bread? Nope. But they have that too.
Aside from these being my favorite things about this store, each department is packed with your commonly found grocery store necessities and within each section something international too.
Hands down, nothing beats their prices and if you want to avoid the madhouse it can tend to be, shop here during the late afternoon.