Identity Boutique

Metered street parking.
This shop was recommended to me so I checked it out. I heard it was cute and what they have is what they have so if they run out, they don’t reorder to keep it in stock. there’ll just be new shit coming in.
It’s a small shop. I guess they’ve got an Instagram following because when I was in the store it was gush gush gush about it. But yeah. it’s not a big shop so it wasn’t overwhelming to go through and they also had a sale rack on top of having affordable to moderate women’s clothing and accessories.
Small qualm: The dressing room doesn’t have a mirror in it. you have to step outside the curtain to check out a full length.

Adorable clothes, decent prices, and super friendly owner. She was fun and helpful. I felt like I was shopping with a girlfriend with no pressure to buy. I ended buying plenty :-)

Fun… Fresh…Flirty… Identiy boutique is so inviting and comfy. Great location! Unbeatable prices. Stephanie’s attention to detail is amazing. Best boutique in Sacramento. Go shop today!

Stephanie is THE SWEETEST and the clothes here are cute and very up to style. I bought a kimono here for $ 40 and it’s my favorite. This boutique is located on J Street and has a semi-​medium sized space. They carry many styles and sizes and tons of color, although my wardrobe preference is black the colors brought a great vibe to the store. Stephanie, the new owner is so kind and nice. She’s very attentive to her customers and will strike up a conversation with you which gives you that comfortable shopping experience. Stephanie even offers to help her customers try on things and if they need help zipping up, etc. She’s doing it right! I will definitely come back if I need a few things for going out, business or just comfy attire.
Cute tip: Check out their Instagram for sales, giveaways and new styles.

Small and an uninteresting selection, this is just the sad state of Sacramento shopping. Employees are nice enough and want your business, but I wonder how these places keep going b/​c they just don’t offer much. I’ll have to keep making SF trips to do any shopping.

I started following Identity on Instagram and was in love with all of the clothing that was posted. I finally had the time to go into the store and was not overly thrilled with my experience. I went in there looking for Kimonos after seeing some cute ones posted on Instagram. When I walked into the store the girl working there barely glanced up and didn’t even greet my friend and I (it looked like she was working on her homework). We were wondering around the store to try and find what we were looking for and we were also browsing for things with the intent to buy a few cute pieces of clothing. After five minutes in the store I didn’t feel the need to stay any longer due to the weird vibe the worker gave off. I think the clothes are super cute and reasonably priced. I hope to come back when Morgan is working.

I LOVE IDENTITY! Are you following them on social media? Instagram? Facebook? They contstantly keep their customers in the loop on new merchandise and events happening.
This boutique is wonderful. They have a little something for everyone. I love that their merchandise is truly one of a kind. There is always something that catches my eye when I go into Identity. They have sweaters, jackets, tops, bottoms, accessories, handbags and many other items to explore.
Their customer service is AWESOME! Everyone is so friendly and helpful. I love that they go paperless with their receipts and have your receipt directly sent to your email.
Parking is easy. You can park on the street with no problem.
Do you have a job interview coming up and want to dress to impress? How about a hot date? Maybe even just adding something new and fresh to your wardrobe? CHECK OUT IDENTITY BOUTIQUE!

I reached out to Morgan at the Identity Boutique so she could help me find a particular outfit that my Girlfriend was looking for a special occasion. Not only did Morgan find the outfit but she went above and beyond to find it. She didn’t have a particular part of the outfit so she made arrangements for us to get it from a different store. Such amazing customer service! Would highly recommend this boutique to anyone

I LOVE this place! The owner is super sweet but so are the other girls that work here. I NEVER feel pressured into buying more than I want like other boutiques I have been to and they are completely honest on what looks best on me. The clothes are all high quality and look like I spent a fortune on them! At least that’s what my friends say when they ask how much I paid for some of my staple pieces I bought at Identity :)

Stopped in here last week for the first time in my life. This boutique is really small. They mainly sell women’s clothes and accessories. The clothes are nice and style is urban with a hint of sophistication. When I talked to the gal at the counter she said they recently celebrated their 1^st anniversary at Vanguard. The prices were reasonable for boutique setting. My fiancé is often about brands and has her favorite stores but I’m pretty sure I’d be able to find something here she’d like, and I’ll need to not hesitate to buy it, or it will be gone.

Great little shop on the edge of downtown. Wide selection of very affordable cute clothing. Great place to shop for that special girl in your life. Staff is very pleasant and helpful. Appears the owner has the same affection for IKEA as I do. Like shopping in my own closet but with a much nicer selection here!
#scavengesac

Adorable boutique. Lots to choose from. Staff was really helpful. As with all midtown businesses parking can sometimes be challenging and you will have to pay for parking. It’s worth it though because what they have here is wonderful and very reasonable. The décor in this shop was adorable! Had a great conversation with a staffer about wine!

Cute little boutique on the corner of 26^th and J Street. I found street parking pretty easily on 26^th Street. My first visit here was several months ago and visits afterwards were never a disappointment. Reasonable priced items from fall skirts, shirts, date dresses, scarves, and jewelry. Super friendly customer service and Starbucks is right next door!
Tip: Find out when they get new shipments. Sizes and quantities are limited.
My motto: The minute you see something you like and have no hesitations, BUY IT because it might not be there when you go back another day!
#scavengesac

Short version: super-​chic, fun clothing at ridiculously affordable prices!
Longer, more meandering version: I completely overlooked this place because it’s a midtown boutique near a string of midtown boutiques that must cater to a clientele that makes way more money than I do. I am embarrassed that it took a Unilocal scavenger hunt for me to give this place a shot.
You know that moment when you spot a fantastic dress and and your breath quickens as you reach to examine the price tag, because you know it’s going to be way out of your price range? Well, that happened to me several times in this store, only to find that EVERY SINGLE ONE was totally affordable! There are a fantastic array of dresses under $ 60. Seriously, it’s like a high quality version of Forever 21.
Ok, that didn’t come out right. What I mean is: you walk around looking at cute things and wondering how they could be so inexpensive. Nothing costs more than $ 80, and the stuff closest to $ 80 are jackets.
Also, Morgan is really welcoming and unpretentious. It’s a small thing, but it makes a huge difference.

LOVE this place! The clothing, jewelry, and accessories are both stylish and cute. They frequently have new items and the items that they do have are in limited quantities — meaning you aren’t likely to show up at an event wearing the same outfit as someone else. The customer service is both friendly and helpful. The staff definitely knows fashion and what will look good on your body type. It’s like shopping for clothes from your best girlfriend’s closet.

Prices are affordable especially for a boutique in midtown. There is good variety and the staff are all helpful and friendly. Cute clothes and the shop is adorable itself. thanks Morgan!