Urbanization

While most of the items in the store are not exactly my style, I had no problem finding a great army green bomber jacket for myself and something for just about everyone I know back home in Chicago.
They’ve got women’s clothing and accessories in mostly mid range prices. Nothing too crazy, which is nice to see.
The girl working in the shop that day was so sweet and chill and I ended up inadvertently buying the outfit she’d been wearing. As I was walking around she offered to start a fitting room for me and while I didn’t end up getting any of the items I’d picked out for myself, there was a really striking jacket inside the dressing room marked as a store favorite that was available to try on… so I did, and immediately knew I couldn’t leave without it.
When in the area, I wouldn’t hesitate to pop in and see what new things they’ve got in stock.

Urbanization has been in business for years now… Which is very impressive for a brick and mortar business! I used to go in here when I was younger and couldn’t afford anything, now that iv grown up, the prices are definitely reasonable compared to most small boutiques in San Carlos. The staff is friendly, and they have unique pieces for the most part in comparison to typical clothing items you’d see at a mall. My favorite necklace ever is from here, and I have never seen it elsewhere (and this is coming from a girl who worked as an accessory buyer!) Good stuff Urbanization!

We went for lunch at San Carlos in one of our fav. restaurant and found this wonderful boutique. I went inside the store just to see their collection and ended up buying a wonderful top for myself. Though it’s little pricey but that’s how boutique stores are. You always end up finding some unique design that you miss in chain stores. Megan is one of the sales representative at the store and she’s so nice. She helped me with the size and also gave me honest opinion if something didn’t look nice on me. I will go back to the store whenever i happen to be in San Carlos downtown.

PRO:
1. The clothes are definitely my style. A little boho yet modern. They’ve got a great selection that’s frequently updated!
2. The service is great there! They are always greeting, asking if you need help (and leaving you alone if you say you’re ok). But do take their advice, those ladies have great taste in clothes and appear to be honest when something doesn’t work!
CON:
1. The clothes are quite pricy but if you choose something you’ll wear all the time. (Like my $ 80 brown leather jacket) then, it’s worth it because the quality is great!

I just love this boutique! I am 43, and have a boho meets chanel strange eclectic style. I am one of those women who will wear a $ 3 tank top with a vintage jacket and $ 200 jeans. I always find the best stuff at this store– unique and well made. But what I love about this boutique is that a 21 year old girl or a 43 year old gal can equally find cool items here. And the sales girls are so sweet– they never treat me like I don’t belong there because I am too old! (which can often be the case with boutiquing in the hipper places). So do check it out… and for the owner, keep up the good work!

I have been in this store three times over the past year and the employes that work there are usually friendly and helpful. Today, I wanted to take my seven year old daughter there to use an Urbanization gift card that had approximately $ 21 on it. The clerk, unknown name, was friendly and helpful initially. My daughter selected a necklace and ring for purchase. We made our purchase with the gift card and had a balance of $ 2.07 left. The clerk said that she could not open the register to get the cash balance for me because of the way their system is designed. I advised her of the Cal. law regarding gift card balances under $ 9.99. She offered to call the owner who was in the business next door, Plaza Florist. The employee called over, explained the situation and was told to direct me to return the next day and speak with the manager regarding the balance. With that we left and went next door to Plaza Florist. I explained to the women, identified as «the owner» how inconvenient it would be for me to have to return the next day and speak with a manager over a few dollars. I then referred to the gift card balance law. She said she had never had this happen before and that the register does not allow it to be opened… and that she had to make a phone call and see what could be done. She made her phone call and I received my $ 2.07! She did not apologize for suggesting that I return the next day or for any of the hassle! As my daughter and I walked towards the door the owner made a smart comment, something about, I hope you have a nice day! I replied, «We will not be back, thanks!» We continued to walk out as she continued her rude comments! We just kept walking.
I did not need that $ 2.07 but that was not the point! This business should know the law and treat all customers with respect. It was a good lesson for my daughter, a future shopper!

This store is so cute! There’s always something going on.
Sunny (owner/​manager?) is super sweet and so are the other girls working there they remind me of the Kardashian sister.
Everyone is very friendly and super helpful. They give genuine feedback and offer great fashion advice! I never feel pressured to buy.
I have bought some really cute dresses and shirts that I have yet to wear. In addition they have a great variety of accessories and jewelry that I love.

If you want someone who will pay attention to you, this is your place to go. The moment you walk in, one of the sales girls will be talking you up. The people I notice enjoying the shop the most are those who are cool with the idea of a sales girl being like a friend; listening to whatever is on your mind and giving you feedback on how the clothing looks on you.
If you’re like me and a bit cynical about staff (they are selling something, after all) then try and visit and ask for Sunny. Whether you buy something, or are just browsing, Sunny will make you comfortable by not offering too much interest but still being very friendly and nice.
I’ve bought a few shirts and some pants here; the shoe selection is small and shrinking. They stock Free People, Sketchbook Memories, Goorin Brothers hats, Gama Go shirts (guys) and Dickies. It’s an interesting blend of hipster and hippy.
I’ve had some issues with prices and sales, but they’ve always been pretty chill about looking over receipts and correcting them. I haven’t had to return anything, just make sure that sale prices were correctly rung up! Only once did I have an older woman tell me an item wasn’t on sale, despite signs saying it was. I asked Sunny about it a few days later, and she refunded me the difference in price.
For me, the experience is in the people; you can get these brands at their stores in SF (or off the internet) but if you would like a little chat and to browse the sales rack, this is a nice place to stop by.

This is a great little store. It reminds me of the type of stores I love to visit in SF. They care Free People which is one of my favorite lines but they also have lots of other labels. I like the mix of clothing, shoes and jewelery. Today we were just out and about window shopping but I can’t wait to go back when I get paid!

Went back here and thought it was way too sleepy. They should totally revamp the store and get rid of the guys’ section. The major label they carry is Free People and frankly, I would rather shop at Therapy. I will not be back.

I’ve only been into this store a few times, and never procured anything until my most recent visit. After strolling on Laurel, I turned the corner to San Carlos Avenue, and found myself in front of Urbanization. There was a huge sign with 50% off Sale. Of course, I walked in!
I was warmly greeted by two friendly staffers. Music was funky and danceable, and a wee bit loud for my taste. Guys clothing was on one side, and girls to the other side. Great selection of cool, hipster clothes, shoes (Steve Maddens, Rocket Dog, etc.,), and accessories.
Perusing the 50% off sale rack of the ‘Free People’ brand, I sifted through sweaters, pants, tshirts, and then JACKPOT!!! A super cute short black dress was calling my name. A girl can always use a little black dress, right? Anywho, this particular one has a front and back V with beige lace trimming. The fabric is so soft and velvety. This was the only dress on the rack, and was praying that it would fit. Went to the dressing room, slipped off my gym clothes (work out post shopping trip) and into the dress. Holy mother — my prayers were answered! To my excitement, it fit like a glove! Girls, you know what I’m talking about –that feeling when you try something on, is a perfect fit, and makes you feel so sexy and sassy!
I felt even better about the dress knowing that it was half off and marked down to $ 54! Awwyah, baby!
I was interested in a couple of pairs of shoes, and both were on sale. I exhibited self restraint by only procuring one pair of black Rocket Dog casual spring flats for the marked down price of $ 34! Score!!!
Urbanization is a very cool store, with great clothes (some pricier than others). However, there were great sales (50% of selected Free People and all Steve Madden shoes, 30−40% off other items, etc,). There’s also a frequent shopper card, too (which most stores don’t have).
Service is cheery, friendly, and helpful.
I will most definitely return to Urbanization!!!
I’m so excited to wear my new black dress, and perhaps I’ll wear it for the upcoming SV Elite event on Wednesday!

Cute store! and the owner is hot too. haha

So, I may be biased because one of my best friends is the owner — but I LOVE her shop! The clothing is really eclectic and fun. She caries a lot of Free People, which is great — and I would rather support her than Macy’s or Nordy’s… plus, when she has sales, she has SALES!!! Beyond the awesome clothes is the killer accessories they sale. Everything from super cute, new style in jewelry to über cute hats. It’s not that the prices are high — they are in line with what you would pay anywhere for the same brands — she just carries good, quality brands.
If you’re looking for something fun, new and not what every other girl is wearing — mosdef stop by and scope it out!

I agree with Geryon. This a great place to go browsing when your friend is running late for lunch (we all know that this happens all the time). Plus you get some great exercise post lunch. YES, shopping is EXERCISE! The stuff here is cute — they have some cool retro stuff and you occasionally you’ll find something in the sale rack. This is the place I go to when I want to find something retro, but style-​ish. You’ll definitely be able to find a shirt that’ll make your friends go «Where’d you get that?».

This place is a great little store for browsing on a lunch break. They always have a sales rack and I love their sunglasses. The girl behind the counter is nice, too.