Frills

Cute place but a little expensive for some items. I love their accessories. I can usually pick up a cute bracelet or ring without dropping a ton of cash

I’ve been going to frills for years and like others, I always find something here. Their selection changes every week and the price points are reasonable. Ask Janet for ideas and she is great. You’ll find scarves to shirts and dresses here. This is located in the Uptown District in Hillcrest.

Such a cute boutique! This is in my neighborhood and very convenient when I need a trendy item without going to the mall. I stop in at least once a week on my way to yoga and the owner is so friendly and NOT pushy when I don’t buy anything. When I have bought cute tops, jewelry and bags she was very helpful and has great taste. Thanks for keeping me stylish at work without looking like everyone else!

Great little boutique in Hillcrest! I live down the street, so its nice to have something thats a little classy close to home, without having to go all the way down to the mall. Always have new things coming in and out, which I really like. Chances are if you can’t find something you like one week, come back the next and there will be something new. They also have a great variety of things, for all different ages and styles and body types, which I think is really important. As far as the pricing goes, I think it’s a pretty good deal to get good quality, unique clothes at the prices they have. Unfortunately, prices increase over time just kinda how it happens… I haven’t noticed frills being overly pricey
In response to the other reviewer, I personally LIKE the fact that when you come into frills the sales people don’t attack you and try and force you to find something. Especially with the location, sometimes you just want to wander in and look around without feeling like someones breathing down your neck (the stores not too large, so really someone sitting behind the counter is within talking distance the entire time you are in the store). On that note, the sales people are very helpful if you do end up needing something. And like I said it’s not that big of a store so you can ask for help easily. Maybe some people want to have someone helping them the entire time, but maybe a personal shopper would be a better fit… I personally like to pick out my own outfits. But don’t get me wrong, they will help you if you ask! I once went in, tried on a bunch of different items and didnt end up finding anything I liked, but they were still really helpful and gave me a bunch of suggestions when I asked. They also didn’t seem annoyed that even though I had tried on a bunch of clothes I hadn’t bought anything.
Great store! Super convenient… especially when you need to grab a quick outfit after work before a night out!

I use to come by here all the time because I worked in Hillcrest so I would stop in on my breaks or after work.
I’d like to start off by saying the owner is damn pushy. There was a time where my card was being stupid, it was when WaMu was becoming Chase. My card would always have hiccups. So it didn’t go through, she didn’t want to run it a 2^nd time because it would charge her for doing that. Then she proceeded to straight up ask me if I have any cash and I didn’t and otherwise I would have paid in cash when it didn’t go through!
Then she goes okay, there’s an ATM inside of ralph’s, go get your money and come right back, I will save this handbag for you until you come back. How long will it take you?
What the efff is wrong with this damn lady? She has absolutely no idea how to speak to people. It’s like her rent was counting on that extra $ 50 profit she was gonna make off the bag and the dress.
However, I came back and made the purchase only because I really did want the bag. And after I paid she was completely relieved. Weird ass lady.
And the Asian girl. I think she might be the co owner or just her buyer or something but she does not acknowledge customers (and customers I mean myself) until you attempt to look at something wanting to buy it. Every time I’ve been in there she’s always been on her laptop in the back and the most disturbed thing I saw was about 15 new handbags laying on the middle thing wanting to be out, she was just chillin in the back with get laptop.
Their prices are hacked up higher than other boutiques that carry the same lines. Her collective concept is marked atleast $ 8 – 19 more than other boutiques! She needs to make that extra profit when it does sell for the time it’s just sitting there just like her employee!

Terrible experience! Not only is the customer service atrocious but the merchandise is poor quality and the store will not exchange or return items that are factory damaged.
My experience: First time in the store and I purchased a lovely ring for a friend of mine for a birthday present. The ceramic flower on the ring fell off after she wore it for less than a day. I contacted the owner who informed me that it was a bummer that it was damaged but she would not exchange it because she would lose money since the manufacturer wouldn’t refund her for the merchandise. Seriously?
Needless to say, I will not be shopping here again. I would have been better off getting my friend a present from a gumball machine!

I love this store! I always find something here… whether it’s a dress, cute top or jeans that no department stores carry. Janet, the owner, is super helpful and always points things out that I may have missed or never thought to try on. I’ve gone in expecting to find 1 or 2 things and walk out with a bag full of awesome finds.
It’s a totally unassuming location in a strip mall but it’s packed with goodies. The clothes are pretty moderately priced and the variety is good for the size of the store. Plus, every so often, they’ll do a sale that’s 50% off everything in the store so make sure you sign up to get a phone call for that!

I love Frills, esp. the 50% off sales. Janet is the best, although I have been annoyed by the sales staff when she’s not there, as some tend to hover like you’re about to shoplift. The merchandise is great, with a wide range of prices. I bought a ton of scarves, hoodies, wrap tops during the last 50% off sale and always get compliments. It’s so fun to have unique pieces. And there’s lots of great affordable jewelry for gifts.

I always find something here and I don’t think I’ve ever walked out empty handed. Even though it’s been 2 years since I’d been in the store, (moved away) when I visited last, Janet, the owner remembered me and even what I did for work!
Great selection of nicer clothing: dresses, jewelwery, jeans, purses, shoes and the what not. I think I have may 10 pairs of shoes from here, some of which I still wear now!
Janet is super helpful from the second you walk in, with everything you may want or need. I used to feel like it was a bit too much, since I like to browse at my own pace and not have people telling me about everything that just came in, and asking what I’m looking for but over the years I have found that she tones it down once she knows that you are just looking around with no set agenda in mind and I never really feel like I have to buy anything. And as a salesperson myself, I have to admire the aggressiveness.
Sometimes when I’ve been in and there’s other staff working, they are not as on top of the customer service aspect as Janet is, but then again, Janet is the owner so she is more vested and passionate about it for obvious reasons.
Great sale racks too.

I always find something great in this place! They usually have a good amount of clothes 40 or 50% off, which is good because things can be pricey. The store owner is super helpful, and always nice. Only bad thing is I never mean to spend money when I come in here, I usually just stop in before I go into Ralphs… talk about splurging when I shouldn’t, ouch! Oh well. They get new shipments in quite frequently, and have the best sales in the back of the store. It’s never crowded, which I love cuz I hate crowded stores. It’s also very organized, the store is very well kept.
Another thing I love is I can usually buy a dress and the jewelry there, their jewelry selection is great! They also have some cute lingerie pieces and really cool purses.

This place is a great little boutique tucked away in the shopping mall with Trader Joe’s and Ralph’s in Hillcrest. Very well edited selection of brands and items. It ain’t cheap but you can usually find a good buy on the sale racks. Otherwise splurge on a piece or two — you’ll definitely wear them out.
Good finds are the fun accessories and little gifties like candles, earrings, purses. Highly recommend for holiday shopping too. Not your run of the mill stuff and a very helpful owner. Since the place is small, they give personalized service and an honest opinion on fit, color and so on. Save your pennies and go.

This little boutique offers adorable items (purses, shoes, dressy shirts, etc) but it is RIDICULOUSLY expensive, especially considering the area it’s in (next to a $ 9.95 pedicure place and a Ralph’s parking lot).
I’m sorry, but if I’m walking around Hillcrest, chances are I don’t have $ 200 to drop on a shirt.
But, hey, there’s a plus side. While you’re trying handbags on for size, you can look out the window to a sea of Hillcrest’s finest homeless recycling cans for cash.
Kinda puts things into perspective.
In Del Mar, La Jolla, or Solana Beach this boutique would work. But not a regular Hillcrest shopping center.

Do you love boutique shopping as much as I do? Frills is a great upscale women’s boutique in Hillcrest (uptown shopping ctr across from Gila Rut to be exact) that you don’t have to drive all the way to Del Mar area to go boutique shopping. They have very cute and unique clothing and accessories. All the latest brands… some of my favorites are James Perse, Susanna Monaco, Hollywould, Johnny Was, Mario Valentino, Tag Jeans (fits awesome), Leather Rock, Hanky Panky, Theory, Velvet, etc etc. the list goes on and on and they always get new stuff in. It has a very New York feel to it. but sunny like San Diego.
Another major benefit of this place — they only get a few pieces in of an item so you don’t have to worry about some other chic wearing your dress at a party. You won’t be able to walk in and not fall in love with at least one of the handbags… there are always super cute and unique handbags there. The owner Janet is a total sweetheart and if you’re lucky will be working when you go in. She has a true passion for the finer things and is a wicked stylist who can show you exactly what will look good on you…
You may be able to find many things at dept stores like Nordi’s, Bloomies etc… but why be a mall drone when you can shop somewhere with much more personalization and much cuter… not to mention the fact you are supporting and helping the little guys instead of a large department store. I sugggest checking it out I think you will love it too!