Sun Diego Boardshops – Surf and Skateboard Shops

Haley must be the best new addition to their team! I am in a lot and have to say I will be back mainly because of her sweet personality! Thank you so much for all your help! GIVE HER A RAISE!

LOVE this store! Always has a great selection of clothing and bikinis :) went in today looking for some new stuff (newly pregnant) and Nicole was such a sweetheart and helped me match up a few sale bikinis for this summer. She’s has helped me multiple other times and always is so helpful. Staff is always great. I’m sure I’ll be back sooner then later :)

A few months ago, I came into Sun Diego with my 12 year old nephew. He was interested in buying some skateboards (they had a great sale!). Kelvynn helped us & picked out the right size boards & accessories needed. An avid skateboarder, he was very knowledgeable & enthusiastic to help a young skater. The grin on my nephew’s face as we left was priceless.
Fast forward to the day before Christmas. This time, my cousin & I are shopping for the before mentioned nephew. Kelvynn remembers me & asks about my nephew’s boards (also got major points for calling me «Miss» not «Ma’am»). Again, he was a great help. As hectic as last minute Christmas shopping can be, Kelvynn made sure that we were well taken care of. We left Sun Diego very satisfied with our purchases knowing that we chose a terrific gift. I live closer to the Sun Diego at North County Fair but the customer service at the UTC store will definitely make me take the extra trip.
The store itself is busting to the seams with merchandise. The clothes selection is fantastic, they have every Stance sock you could possibly think of, shoes, sunglasses and an endless supply of surf & skate accessories. As overwhelming as it can be, it is fairly easy to navigate through the small store (unless it’s crowded with other customers) and it’s well kept.

Wow what a place. They seem to have everything here. The service is great. I was walking along and this place stood out. Ye s I like surf and skate stuff. And this place was not going to let me down. lots of boards and lots of clothing form shoes to shirts. Men and women stuff. The back filled with boards of all delights. They even carry OluKai sandals and shoes. That’s a rare to find. I love the concept they have here. The staff very attentive and always willing to help. I kept being asked if i needed help. They did it to everyone. They show you around if you have never been there and help you find anything.

I walked in here on a quick hunt for something but was unsuccessful not to say i was unimpressed with the store it self — not one of the bigger stores in town I have been in Sun Diegos in the past, was greated by a sales rep quickly and asked if I needed any help with anything — which seems to be rare with some retail stores these days
I would return if needed

I was here the other day shopping for some clothes and the workers here are very friendly! Some guy named Ryan K. was helping me out the whole time and it made the shopping way better. I’m going to come here again thanks to Ryan.

Really surprised with the selection of brands here. This store is right up our alley. They have the surf/​skate brands and then all the Patagonia type brands. Great shoe/​sandal selection, watches, sun glasses, skate boards, backpacks, pretty much anything you need they will have as far as these categories go. My husband and will definitely be regular shoppers here!

Love this store, but it’s smaller compared to the NCF and Fashion Valley locations.
It still has all the clothes, watches, and sunglasses that i’m looking for.
Customer service is good here (unlike A&F).
Prices are creeping upwards, so wait for a sale if you can.

Walked in here this weekend and purchased a bikini.
A nice guy (Matt — i think) was very helpful, respectful and super professional.
Walked out happy, i got the fringe bikini top i really wanted and the
customer service was exceptional.
The top i bought goes for a little bit more on line so i saved some money.
Great store, good staff.
They are located across the godiva in the lower level.
Would def recommend!

My review is based on a purchase for a longboard skateboard on an Thursday night. To preface, I am a female and a beginner to the sport. I was assisted by female staff and it made a world of difference to hear opinions and tips in starting out without feeling out of place, like I might with hyper-​masculine staff.
The employees were knowledgeable and seemed genuinely interested in getting me the best setup for a first board. They were able to provide their opinions in what I should pick but were also non-​pushy when it came to my purchase decision.
I decided to change up the wheels from the original setup and Taylor went all out in making sure that the wheels would be properly secure and aligned to my preference.
Also, they were chill and let me try out different boards in the store for an ample amount of time so that I could get a feel for the variety of decks and wheels. The prices are reasonable, again for the boards only, and I would not be able to get the kind of personalized service and feel out the boards like I would online.
If you are a UCSD student, they can offer you a 10% on skate accessories as well as tell you the best places to learn on campus!
Also, the store changed locations are now located near Nordstrom and on the second level next to Boudin Bakery.

I went here to look at sunglasses and one of the managers, Steve, came to help me out. I was looking for a particular model which they unfortunately did not carry at the moment but he recommended to me very similar styles that I really liked and other different styles that he thought would work well with my face. I have a hard time finding sunglasses that fit right so it was great to have his guidance and knowledge, showing me what he thought would work. I ended up liking just about every one he suggested and now the only problem I have is which one to get. Definitely a good problem and I’m excited to have so many options to choose from. Thanks again Steve!

Sun Diego isn’t half bad. The store is a little small inside but they actually have a pretty decent selection inside. I was looking for a black zip up hoodie which they had a few different ones. The problem is two of the three choices were $ 62.00 for a thin hoodie, not exactly a bargain. However the third one was much cheaper so at least there was some selection. The store was nice and clean inside as well. Nobody approached me while I was looking but it was pretty busy inside and that’s actually ok. The guy at the register was helpful and did a good job, overall I’d say I’m a fan.

1 Star for terrible customer service.
I’ve never walked into a store where you pass two employees at the door, so engrossed in a conversation (not with a customer, might I add) that they don’t acknowledge the patrons who enter, and employees on the floor who will blatantly watch you as you walk by and will say nothing at all. No greeting, no assistance. Nothing
And if you do choose to buy something, you’ll be lucky if you’re not standing at the register waiting for a while because theres suddenly no one around.
I wouldn’t be so concerned with these examples if they were part of an isolated incident. But they weren’t. The service has been like this for the past couple times I have been in the shop.
I’d suggest Westfield North County’s Sun Diego instead. Better service, better selection.

Every time I go into this Sun Diego, the staff are courteous and willing to help. They’re not overbearing like some stores, where you feel as though you are being followed by a dog and watched like a hawk. Here, they basically inform you they are willing to help, should you need it.
I was looking at sandals once, and the salesman was very friendly and informative. He offered suggestions, and I ended up buying a pair I am very happy with.
The store is always clean, and has a very fresh appearance. They have quite the selection of sunglasses and bathing suits, since clearly, La Jolla is a beach community.

Bought my husband a new long-​sleeved wet suit here back around Christmas time and I brought his short sleeve one to show them the size. The guy that was helping me was really nice. I got my husband a pair of Reef sandals as well and they didn’t come in 13’s, but the guy was nice and explained to me that it would fit him. I got to the register and the guy ringing me up was nice and gave me a few free monster drinks and we had a conversation about surfing, very friendly staff.
Came back here a few days ago with a girlfriend to get a new surfboard and they were really helpful and it turned out that the particular surfboard was on sale so it worked out for all of us. I come here from time to time as well to get their surf wax, love the scented ones and they’re cheaper than the other places near the beach.