True Sole

When a shop screams 50−70% off select goods and one of their sale items include a shirt with an enlarged print of a spoon and fork, then you know you gotta peep this joint. I mean, what Filipino doesn’t like showing their pride in the form of clothing they can wear with dignity?
THE DIGS:
At first glance, I would have never really guessed this joint specialized in shoes (with the exception of the obvious reference in the name) because of the major apparel sale they had going on. It was cramped and stuffed with clothes, shoes and accessories that were either displayed along the wooden panel walls or spilling out of plastic bins. It was chaotic, but sometimes chaotic can be good. In this case, the chaos played well in my favor.
THE THREADS:
I decided to scoop my pops a shirt with good ol’ Manny Pacquiao standing in K.O. position with the quote «It’s nothing personal, I’m just doing my job,» and a spoon and fork shirt for myself. I have no idea why it appealed to me so much. I now know they are known for their sneaker selections but when you’re walking into a sea of scattered clothing all over the place, it’s uncertain as to what their overall theme was for the joint. What I can say is that their clothing was hilarious and I wish I had more time to dig through the bins.
I assume this place is a Haight St. institution, hence the overwhelming crowd of people digging through clothing on a Wednesday afternoon but If I ever get another opportunity to stop by again, I’ll be sure to peruse the shop a bit more. Who knows, maybe I just might cop some sneaks? But in the mean time, I’ll stay San Diego chillin’ in my spoon and fork shirt until my return.

Nice staff and good selection. Came with my boyfriend and they helped him right away. It’s a small space, and they do a great job of managing the large amounts of people that come in and out from Haight street.

I’m definitely an avid supporter of local businesses and TRUE is always a MUST visit for me when in the Haight for any reason. I’m not gonna lie though I have one serious gripe about this place particularly when the two shops were consolidated due to the fires a few months back: the service still stinks more often than it impresses. (I seriously had to delete a large portion of my original review because I went on an intense rant but truth is I’ll let them sort it out. If service sucks-​it sucks, and I’ll take TRUE Sole for what it is– one of the better resources for exclusive lace-​ups around.)
Beyond that, they usually have the nifty accessories and baby J’s that get my attention every time. And TRUEly the 3 stars is for the selection of newer kicks, tees, and fitteds they have on hand on a given day. Pretty lame that I’ll have to reconsider a re-​write if they ever get on the ball and put service as a priority.
MAJOR UPSIDE! They sometimes have kicks before official release dates, so sneaker heads rejoice!

small store cool shoes dident have what shoe i was looking for tho.

This is a mandatory stop for me and should be for any sneaker head. Always gots lots of shoes and sizes (unless they just had a sale). All the employees got mad heat and are knowledgeable about sneakers and releases no matter what you are into. nike, jordan, adidas. or any other sneakers that are hot. i love this place and glad they have the second store in the eastbay so i don’t always gotta pay the bridge toll to pick you shoes from TRUE…

I’ve passed by this store and checked out the selection over the years, but never actually bought anything. That changed the other day. The employees come off as smug over here, but I had no problems asking them to grab a pair of Air Force Ones I had my eye on and bought. I’m sure I could probably drain my savings account at this place if they had a larger selection. I don’t like everything they have on display, but they usually have a pair or 2 that catch my eye over here every time I drop by.

This is a nice store to visit if you’re in the area. I mean, why not? You’re not just going to be at the Haight and pass up a store like this…
I’d usually go on a weekday to avoid the crowds. Parking is better then as well.
They have a pretty good selection. Sometimes, you’ll come across «gems» there, for example, I came across a pair of Baby Nike Dunk «Rayguns» there.
I’m one of those people who walk in a store and pretty much does a quick scan. If something doesn’t catch my eye within 3 minutes, I usually just leave.
It’s definitely worth it to pop in and see what they have.

Always has some nice shoes! I can never walk out empty handed

Definitely a great place to check out. A wide selection of kicks. The staff is quite friendly and do not mind starting up a conversation. Some of the bigger brands they carry are Nike, Adidas, Reebok, Jordans, basically any brand you know and love. I want to say the selection is mainly for men or sneakerheads, but they do carry a line for womens.
I think the overall reason I like the store is for their Nike Quickstrike account which is limited to certain shoe stores. So if you’re looking for some limited Nike kicks, this is definitely the place to go!

It’s a decent shoe store. Nothing extremely special, and not nearly enough selection, but definitely worth checking out if you’re in the area and in the shopping mood.

Nice shoes. Prices are pretty average and usually the suggested retail price. May be able to find some lower prices on certain pairs online, but only because they are on sale.

So this weekend I really wanted to buy myself something nice and wanted to step my shoe game up. And its been a while since I bought a dope pair of sneakers. So I stop into True Saturday for a quickie since I was parked illegally parked. Shhhh you didn’t read that.
Of course since its Saturday its a little on the packed side and I had to navigate around a swarm of looky lues and maybe a few real buyers.
I saw two shoes I wanted instantly a pair of high top Premium dunks that are brown or tan with a white sole and Nike something I liked them because of the greenish combo of colors, I saw one more pair I wanted to get but some kid was holdin on to the shoe like it was the last pair in the shop! I would have rocked those that night to a party I went to. they were a brown and magenta kind of color.
But anyway the staff is still always helpful and will tell you about the great sales that come up so let me drop this on you: Starting Thursday ending Sunday I think True is having a SALE! So go check them out and get it while its hot!
Even on now sale days they have a few good deals going and I wanna thank the fellas and the little lady that took care of me this Saturday!
I’ll see y’all again in a MINUTE!

Lots of fun and funky sneakers in here. Mainly Nike, but a great variety that def has me stopping in every time I am down in the Haight.
Last time I went in they just had gotten a whole host of some smooth new jordan’s.
While I found the help friendly, they weren’t the best listeners and were somewhat slow. Still I can certainly deal if they keep up their great shoe selection.

Fresh colorful sneakers, mostly Nikes. This spot is far from a secret so the super-​exclusives sell out quick. They play good beats and have decent sales on a semi-​regular basis.
Minor complaint is that they don’t rotate the stock enough; sometimes I’ll check in several times over the course of a couple months and they’ll always have the same stuff. Sneakers are like bread, everyone wants to eat them and they get stale if they sit for too long.
Also, Haight Street hip-​hop hipsters are just as douchey as the fixed-​gear skinny jeaners.

Great place with great people. They have good prices too, and always have good shoes on sale. I got a pair of Blazers for $ 40.

one of my favorite shoe stores. i like to stop by here everytime im out on haight to see whats out, even if im not really looking for a particular shoe.
the downside is that they dont carry SB’s, and usually sell out of my size if I find a shoe I like.

they have a nice selection of dunks here. too bad they dont carry SB’s. you have to go to stussy for that. and too bad they always run out of my size.
i was gonna give them 3 stars but their service is horrible. workers arent that friendly here. everytime i go here, they never help me or even say hello. i always have to go up to them and ask for help. one guy was just chillen in the corner and watching everyone. wasnt sure if he worked there or not… but he was talking to the other workers. but other than that, its still one of my favorite shoe stores on haight.

I’ve been going here since my freshmen year of high school, not a lot has changed but it’s okay. Some of the workers aren’t friendly, they stare you down as you walk into the store continuing their conversation but yeah, overall it’s a good small shoe store though. ;)

friendly service.
you can phone in to see if a particular shoe you want is in stock, and they will put your size on hold for you.

Good selections but most of their shoes are general releases. Staff isn’t helpful but the layout is dope. They have a quickstrike account but NO SB’s.