Setareh

I stumbled upon Setareh Market upon the recommendation of a Persian restaurant owner nearby. Their selection is the best I have seen in Northern California. They carry all the basics but also some dishware, silverware and kitchenware found in most Persian homes. The owners are very nice, polite and helpful. I have no hesitation recommending this market to anyone in the San Jose area. I wish there were one like close to me.

they have everything that u might need. warm nd nice customer service.
delicious snacks.
good prices.

Dishonest & rude. The prices on the items don’t mean anything. They charge whatever they please at the register & don’t give you a receipt. Last few times they overcharged me by 30 to 40percent. When I mentioned it to them, they said sorry we made a mistake. It’s happened to many of our friends. That’s not how you do business. The government will shut you down.

This is a heaven for Persian. They had almost everything j needed. I cleared their shelves of Sadaf khoreshts! :) the salesperson was a very nice gentleman. I bought 2 big boxes of grocery. He even helped me move them to my car using a cart. He was very nice.

I’m surprised by other reviews about a rude lady who works in the store!!! I have been shopping here more than 10 years, have seen only one lady and actually she is not rude at all. All the people who work there are kind of quiet but for sure they are not rude! The store is clean and has many things. Whenever I was looking for something they always tried to hep!

Excellent market– small but with a great selection of goods. There is one particular seasoning I can’t find anywhere but here! The lovely owner (who is also usually behind the register) has always been very sweet and kind. I come here because of her and her helpfulness. Never a line, never too busy, good food. Very fair prices

This is a good go-​to place for Middle Eastern foods, if a bit small. At the counter there are Assyrian keychains and similar stuff, and some Assyrian posters too. You can find various baklava and Middle east cookies, and is a great place to get dates, doogh, halvah, various types of honey and jam from countries like Armenia, Greece, Israel, Morocco, and even some Indian items. There are plenty of kitchenware and other items like that you can get as gifts, and lots of coffees. There is a deli, too. Great local business.

Best persian store.

I’m so frustrated at the rude woman who is answering the phone. I’m calling to see if there’s a product they have. She said, «call me back in 5 minutes, I’m very busy» I waited 10 minutes and called her back. She answered again, «Yes we have them!» She then hangs up the phone before I can get a price for the item from her.
I call back, the line is busy, I call back the line doesn’t answer, I call back and said calmly, «I’m sorry I keep calling, It seems I’m not able to get through. Can you please tell me how much the item costs?» She replied, I’m busy, click.
I’ve never been in this store before. This is the first impression I get? Why would anyone want to shop here with several similar markets in the area?
This review is only regarding the treatment I received. Not the store itself. As far as I know it could be amazing, but I’ll never go in to check it out.

I like this place.
My friend, who is Armenian, brought me here to get meat from the deli.
The couple manning the store, although may seem short-​tempered, are actually very nice.
I think it’s a cultural/​language thing. They don’t mean to be hard, they just seem like they are. They’re actually very sweet people.
I came here not really knowing what to get, and they answered all of my questions and even gave me samples to taste.
They have fresh sweets, pickles, olives, cheeses and deli meats.

I come here only for the halal mortadella otherwise the prices are extremely high compared to the other middle eastern stores a couple miles away. And the older lady at the cashier is BEYOND RUDE. I was with my friend once and she was buying me chocolate and she wanted to pay and I was telling her no, and lady interupted us by yelling ARE YOU GONNA BUY IT OR NOT? She also has a lot of attitude… I try to come here as little as possible. Oh and shes not helpful at all, I asked her if she had sweet lemons, and she was like no, but when I went to the back they had them. –_​_​_​_​–

I love this market!
To be fair, I usually only come here for two things: olives and feta cheese. This might be a bit embarrassing to admit but my mouth just started watering at the thought of their kalamata olives. SO good! Their prices are very fair and I love the flavor of the olives. The mixed is good, too, but they have pits.
Whenever I make my famous (in certain circles) Mediterranean orzo salad, I come here first!

This store is the cleanest and best organized of the San Jose area stores with Persian and Middle Eastern foods.
Goods (both hard goods and food items) on the shelves are clean, nicely organized and well presented. I found no outdated merchandise (sometimes an issue at other specialty markets). I purchased some loose leaf tea at very attractive prices.
Parking is easy. The store is not huge, but you can move about reasonably well. Lighting is very good.
I thought the staff was friendly — I liked the congenial neighborhood «vibe.» Prices were reasonable, with several items as low or lower priced than I had seen elsewhere.
Anyone who shops at Whole Foods or at the Lunardi’s next door should check this store out. You will like find some items you currently buy but at better prices, or you will spot some food items to try for the first time.

very friendly family operated international groceries. My wife and I often get our hard to find Assyrian and Persian delicacies from there. Very convenient location, no parking problem, very reasonable prices and friendly service.

This is a very nice Persian market. They are clean and have pretty much anything. Owners are very nice, friendly and helpful.

My mom and I come to this relatively small, but well thought out Persian/​middle eastern grocery store quite often. The prices are good and it pretty much has everything you need to cook up some yummy dishes. The owners are Persian/​Assyrian, I believe, and they’ve always been very nice and polite and helpful. There is a small deli section up front where you can purchase fresh Feta cheese and Mortadella and also order up some tasty sandwiches. Ice cream is also available, as well as CD’s and some nice hostess/​serverware and dishes. What I like most about Setareh is that it is clean, bright and well organized and in a convenient location. If you still need more standard groceries, you can always pop into Lunardi’s next door.