Forever 21

I absolutely love the customer service at this Forever 21! The staff and cashiers are always so attentive, concerning, and extremely helpful. I definitely give the staff a full five stars without a doubt. But, I have to give the store 4 stars. The stores feels a little small and disorganized at times. I realize that with various young high schoolers and college girls, it will get like this. So it’s understandable. Also, I do wish there was a bigger selection like other forever 21 locations, but with the limit space that also is understand. Overall, great store! If I could give 4.5 stars I would.

Probably one of my favorite Forever 21 locations I’ve been to. Every time I came here the staff has been friendly and helpful, and it’s always organized and clean. They have a good selection of clothing and accessories to choose. And unlike most other locations, I don’t feel overwhelmed with endless racks of unorganized clothing.

I am thankful I am not 21 anymore and am not sure who would want to be this age unless you are under 21. Regardless, the little one loves this store and its set up. She found several items in the children’s section. She also picked out a few accessories such as hair ties and stuff like that.
My own take on it was that customer service was lacking and, since no one was around to help us, I had to pull a jacket off the top rack that I couldn’t reach. I used a couple of hangers and knocked it down.
I ended up getting two things for $ 12 and under and accessories for under $ 5. For those reasons and the fact that the little one was thrilled with the stuff they had… I am a fan.
Cheap prices and options for kids make me a fan of this store. They just really need to have employees that are more interactive with the customers. It’s likely I would have spent more money.

I don’t normally review commercial locations unless I have been inclined so this place gets a review because I liked several things about this location. First off, I liked the tidiness of this store as many F21’s can be grade A poop holes. It also had a great selection of items that normally fly at other locations. The cherry on top for me was that my cashier whose name I will edit in later was very friendly for a F21 cashier.
This is rare. I have literally had all types of F21 cashiers. The moody manager who could care less about you. The demanding cashier who just wants to get off. The mopey cashier who wishes they were anywhere but here. The annoyed cashier. All of them. The cashier here was a new category I didn’t even have. I mentioned wishing the cardigan I purchased was available in burgundy and she chirped up that they were and even looked it up for me with no sense of urgency or annoyance which I really liked.

My kids shop here all the time… but I was told I could exchange and or return something I bought. N my daughter accidentally picked up a pair of shorts… went to return n I got the sorry only store credit will be issued.
Seriously, tags and a receipt less than 5 days on return… never shopping here again…

I myself aren’t a guy but you might want to take into consideration how tiny the male department is. I know most forever 21 stores have this issue but some actually expand it to at least one room not a closet size. Its like might as well not put any male clothes. I shop here quite often and the customer service is pretty good. I wish they had more graphic tees and I wish the lingerie/​sleepwear was a lot bigger. This store mostly has a lot of basic clothes such as tanks, leggings and pencil skirt and tons of jewelry (not a huge fan).
and I feel like this store focuses on a particular style. I thought it should be more universal. Not every person has the same taste in clothes. I, myself am a more rock n roll type of chick. I would like to see more band tees or flannels in the future.
pro:
They have a small area for plus size women (not a plus size woman but I do appreciate that they’re making an effort to put other people needs as well)

I scored a few tank tops for under $ 2 and a summer dress for under $ 12. For the price that I paid, what I got was definitely winning.
This is purely quantity, not quality.
*****Fitting Room*****
— tidy
— bright
*****Organization*****
You can tell right away when something doesn’t belong
*****Service*****
— quick
— friendly
— upbeat
I cannot complain!

Rude manager.

This is one of the most organized Forever 21’s I’ve been in. It made shopping super easy, I stayed longer and bought more because of the layout and how easy it was to find things. Usually I get frustrated after 10 minutes, but there was enough room between the displays and everything was in organized sections. Awesome shopping experience!

This is a pretty big Forever 21 store that has the usual giant women’s section, a men’s section, accessories, sale, and even a kid’s section. I’ve never seen a kid’s section in a Forever 21 store before so that’s pretty cool.
Like all the Forever 21s, it’s got cute clothes and cheap prices. I just didn’t happen to find anything I liked this day, typical girl problems, having a «I’m fat in everything» day.
It’s located along the downtown strip of Santa Cruz, so it’s a nice place to go from store to store and shop.

I love forever21. It gets 5 stars from me because it’s the cleanest most organized forever21 store I have been too. Super easy to find what your looking for!

Seriously. if I can give no stars I totally would. I always shop at forever21 & yes they do not have the best customer service in the world. but i don’t come there for the people. i just come for the clothes. This particular store, however is by far the WORST establishment I have ever been into. I have never had someone talk to me the way they did anywhere before.
The store itself was nice, pretty organized. but some of the people that work. OMG.
So let me tell my fellow Unilocalers what happened.
I was looking through the sale rack which was mark an extra 50% off. i found a long sleeve button that was marked down for $ 9.99; I didn’t totally love the top but I said what the heck. its only going to be $ 4 something so of course i got it. When I got rung up for the top, i asked my cashier if it was the right price and she said yes. you are going to get half off for the top so i said ok. After glancing over my receipt. i didn’t get the price I was told. They rung up the top for $ 13.99 so I brought it back and asked about it again.
After sometime I was told that they made a mistake & that it really should be 13.99. so i said ok well you guys made a mistake. I didn’t. I asked the lady named Nathania to fix it for me. she spoke to her manager Sarah, the blonde girl and told her that she could not help us. Since it was a sale item there was no way that I can get my money back or fix the problem.
I was with a friend that day. and he was really upset at how they were acting. So he did most of the talking for me. He said no. thats not right you guys need to fix this. Nathania gave us ATTITUDE … which of course made extremely furious by this time. The floor manager, Sarah did not even bother to come and speak to us. she just kept telling the other girl what to say.
Afte my friend said NO thats not ok. give me a manager to talked to, they made us wait another 5 mins just standing there. the General manager Jen finally came out.
She apologized for everything… and she was really sweet and fixed everything for us.
it’s not the $ 2 that i was upset about. it was the principal. the business made a mistake now fix it. .don’t tell me BOOHOO and that’s too bad, I have to take the loss. NEVER again will I come back at this location for sure.
I really wish that forever 21 made their customer service better at every establishment. Most of the staff I come across are so unfriendly.

BEST costumer service at this location!
It’s very rare when you’re looking lost in a Forever 21 and an employee actually (and nicely) asks you if you need help and will even search in the back if they can’t find it in the front.

I’m not shopping at any store that skirts the plastic bag ban. People and businesses need to be more ecologically responsible. If I’m going to spend $ 100 or more at a business like Forever 21, then least they can do is put my purchases in a paper bag.
Plastic bags last Forever, get it Forever 21???

I love Forever 21 because they always carry things that are in style, my taste, and fairly inexpensive. Since coming here for school (UCSC) I’ve frequented this store for my clothing needs – especially since Santa Cruz doesn’t have too many clothing places that I can go to (that is my taste and price range). This Forever 21 is small in size but usually will have something you want if you know how to look. If worse comes to worse visit their online store and have the items shipped to the store/​to your home. Always step inside and check out their things though.
The reason why I’m writing this review is to give a round of applause for their worker Antonio. (I hope I’m spelling his name correctly) He’s always so helpful and tries his hardest to help me find what I need in the size I wear. Probably my favorite retail worker hands down – take a customer service lesson from him.
Also, a big shout out to the male cashier (I don’t know his name) he’s really good at being personal without being too personal when you’re being ringed up – great customer service on his part as well. A future UCSC student in the making as well, he has really good taste in college selection.
However, I really wish they could find better changing room attendants – the short girl who usually has her hair down and curly, and wears glasses, is always in a bad mood. She rushes you to the room, and just leaves. I feel like she could care less whether or not she’s being helpful. Good thing Antonio, the cashier who will go unnamed, and the majority of the floor workers make up what she lacks.

Worst customer service ever. I shop at this f21 because it is the closest to me and never have I received such terrible service. And it wasn’t just one time, it’s all the time I walk into that store.
The manager is awfully sweet and helpful, but she needs to make sure to hire people who are the same as well. Her cashiers are terrible. I did not get a single hello or a welcome or a have a nice day. It was terrible. Nor did they ask me if I found everything I needed. Just terrible.

This is where Borders used to stand. Well, I’m okay with Borders going out of business, because that means the ma & pa bookstores now have a chance to stay in business again. Yeah for Logos and Book Shop Santa Cruz.
So what I like about this Forever 21 is they have a nice clearance section. The store is big enough you can find something you didn’t even know you wanted to buy. Minus 1 star because they don’t have the plus size section. Perhaps soon they can open the upstairs and it will be a 2 story Forever 21?

I don’t shop at Forever 21 much because of the quality of their things, but I do drop in once in awhile with company.
This one was newly opened at the end of 2012 and many UC Santa Cruz students were very excited haha.
–carries men and women items
–a small section of just shoes
–a small section of intimate wear
–spacious dressing rooms
–good size store
–has always been neat when I’ve visited

A F21 would open in Santa Cruz a few months after I graduated and moved back home. It would have been perfect for those times I needed to find a last minute going-​out outfit or something more laid-​back for class… but obviously with my luck that wouldn’t be the case.
I visited my friend in SC and insisted he take me to the new F21. He wasn’t very pleased but somehow I got him to come with me. The location isn’t as large as I hoped. It’s only one floor which was a let down, but it offers a great selection of clothes. I loved how each section how a distinct style and it wasn’t jumbled and messy like other locations I have been to. I also love that they have a large shoe and accessory area and have a small section for F21 men.
If I’m ever back in Santa Cruz this F21 is definitely added to my list of places to shop in DTSC along with Urban Outfitters and Sway.

This is a new location and one of the nicer ones we’ve seen.
Some locations are huge but messy and crowded feeling. This one was clean, clothes were nicely displayed and not all over the floors or messy. Could be that the store is new but it was very refreshing.
It had many items we hadn’t seen in others. And we probably go to Forever 21 once a week.