Hollywood Beauty Center

Found this place on Unilocal!Steve did a great job with my color. Told him that I just wanted a subtle change from what I have now, well he came through and it looks amazing! I thoroughly recommend him!

I love my hairstyle. Received a lot of good compliments. Steve is very good and for sure I’ll be back.

Steve is ery nice and friendly owner, I’m happy with my haircut and color touch up! Thanks!

Great service! Beautiful hair style — not to mention, great coffee and pastries — and even wonderful neck massages! Seriously, this place has everything! Thanks, Steve!

Just got back from my third visit with Steve. My cut, highlights are great! He and his wife Afi make it so comfortable and friendly. You can even watch a movie while your getting your hair done. You can’t forget Steve, he is quite a character. I told him the first time I met him that he should have a «Reality Show» Next time I’ll try some Persian tea.

Oh wow, just wow. I was in the mood for a stylish haircut but at the same time I wanted it to be a bit conservative, nothing too flashy but still with some style.
I got that here, Mr. Torbati was amazing. He took a good amount of time explaining my face shape to me and what hair styles compliment it. Then he cut my hair where I could feel his passion for cutting hair with each snip, chop, and buzz.
To further add his prices are very fair, he treats you great (put on a movie for me and offered me tea), and he’s very approachable.
Thank you, Mr. Torbati, I love the haircut!
Want a professional haircut? Good service? Then look no further!
Hollywood Beauty Center= YES!

I love Steve Torbati! He is responsive to both texts and calls and can always work you into his busy schedule. It always makes me hot tea and shares his snacks and I love the most is that he always puts on a movie for me. So the time flies while I’m there. I’ve gotten Charitan treatment haircut and haircolor with him and I love it. Thanks Steve!

First of all, the best part is affordability. For what you pay you get a fantastic job done. What was great about it is that he is very welcoming and even has a poster in the shop with different but very specific hair styles and you can tell him any combination and he will do it.
I discovered this place because it was just a couple blocks away from my day job and my hair had become to long for my taste and so I wanted to cut it shorter for a new look. I showed him the look and he went for it like he had done the look a hundred times (probably had). /​he was always saying «I’ll make you look good» and do you know what? He did. He’s done hair styling and cuts for some of the biggest stars in Hollywood. Definitely recommend him for anyone. He’s a hidden gem on Wilshire blvd.

Steve is AMAZING! I first discovered this place shortly after moving to Santa Monica and was thrilled that Steve took the time to listen to precisely what I wanted in terms of highlights. I wanted blonde, but caramel to blend nicely with my natural dark roots. He found the perfect combination that compliments my skin tone. As an author and public figure who travels a lot and is in front of the camera or interviewing for TV, I need my hair to be perfect, and Steve always gets the job done, AND you can’t beat his prices anywhere else in Santa Monica.
Thanks Steve! You found a customer for life.

Amazing amazing amazing service. Steve kept the place open for me, even though i came without appointment, after salon’s working hours. Very honest, very professional, and fun! Highly recommend this place!

I went there for only highlights and it came out horrible. I asked for camel-​honeyish highlights and walked out with bleach blond undertone results of the bleach sitting on my hair for too long. The color went completely wrong and nothing looking like the picture I showed him. He didn’t even bother to look at the picture. He hit my head to the sink twice, rush through washing my hair, water spilled on my face and eyes, and ended it with a half done blow dry. My end is still WET and he told me I’m done?! I would do a better job to blow dry my own hair and color it. The color turned out to be HORRIBLE.

Hollywood Beauty Center is as good as it gets! I wish I could rank it higher than 5 stars.
Immediately upon walking in Steve offered me coffee and tea. After consulting on what to do with my hair, he asked if there is any movies I wanted to watch on Netflix. When I couldn’t think of any, he picked a film which turned out to be amazing. The customer service of the place is amazing, but I can honestly say that it is the BEST cut and color I have had on my hair in years! On top of doing an amazing job, Steve is personable, friendly, and has a great sense of humor. I look forward to going to Hollywood Beauty Center for all of my hair needs in the future.

Steve is THE MAN!
He has a great sense of humor, kind demeanor and best of all gives great haircuts!
Rumor has it that he also cuts Sacha Baron Cohen’s hair. Definitely a great place to get a good haircut in Santa Monica at a very affordable price!

Steve is super experienced! Gives you what you want quickly and at a reasonable price.

Steve did a great job with my color, even though I explained in detail what I wanted, I could tell to trust his experience, and what do you know it came out perfect! Even better than what I was hoping for. I also asked for a slight trim only for the front layers, and he took off just enough and not too much. You can tell Steve is a good guy and the experience was professional and pleasant.

I discovered this place on Groupon and to my surprise, Steve did an amazing job! Cut, color and deep conditioning for $ 50!!! Check it out!

Ok so at first I was unhappy with the color of my hair, partly because I wasn’t used to such the drastic change but also because Steve was fixing a prior job. I must say though that from the moment I walked in, he was very nice and accommodating. Let me pick a movie to watch, offered me coffee, and took his time with my hair. I left not completely satisfied but that same day he asked me if I wanted to come back in and he would fix it to my liking. He opened up his schedule for me and I went in and he added more toner. In the end I was pleased. I went from being a brunette to a blonde so of course I would feel a little awkward at first. Thank you Steve!

I got the full highlights Groupon deal based on the other good reviews. I called yesterday requesting an appointment, Steve gave me one the next day and asked me to text my info (he was working on someone else’s hair at the moment). He replied to my text with photos of him doing Borat’s hair which made me laugh and also curious about this place, as this is… unorthodox.
I went for my appointment today– the place is a little disheveled but in a friendly/​homey way and Steve greeted me and told me to take a seat while he finished up a haircut. From there on out, it was an unexpected joy of a hair appointment.
Steve is an absolute delight– he was friendly, accommodating, told jokes, put a movie on for me, and took his time with my hair, making sure he knew what I wanted. Do note that he wasn’t in a hurry (although I was the last spot of the day so maybe that was it) so leave ample time for your ‘do. He did the full highlights, conditioner, cut, and blow dry as promised and it looks great! I’m usually a «you get what you pay for» person but in this case, I felt I got way more for the money. I will be returning — this was a really pleasant experience and I am so glad I did it! Thanks Steve!

I was there today and I got introduced by Groupon, to have a touch up and pixie short haircut. My surprised Steve was very pleasant and knows very well what I was expecting. I’m so happy to find him and the price is amazing too. Thank Steve and I will be back again and again.

Steve did my hair and it looks absolutely great. I’ve been getting full highlights for a while now to gradually and naturally lighten my hair, so I bought the full highlight groupon. This was the first time that anyone had simply touched up my roots instead of doing another full highlight, so I was kind of nervous about blending and such. After the highlights, he used a toner to slightly lighten all the hair by the roots that had not been highlighted. My hair looks so good. He definitely knows what he’s doing! I got a trim on my long layers as well, and the cut looks really great and refreshed. I got so many compliments the next day.
That being said, the salon could use an update, and a good cleaning. It is certainly homey. Netflix movies on the TV was great especially since full highlights take so long. Steve is very nice and friendly. I’ll be going back for sure.