Neurobrands

Was having a very uncharacteristic frazzled work day; saw a bottle saying «reduce stress». Sold. Though I did #keepcalmandcarryon for the rest of the evening, I’m not sure how much was due to the drink vs the office not going wild every single minute #strattonoakmont like it had been earlier in the day. My overall take is this: the branding makes such a point of not including artificial colors or flavors, so why are there artificial sweeteners? I understand calorie /​sugar rush considerations, but why throw in Artificial C if we’re so diligently avoiding Artificial A and B? It’s not like there aren’t options — stevia, xylitol, maltitol, etc.