Scotts Valley Jewelers

My family has been coming to these jewelers for years now. They reset my mother’s engagement ring, my brother has a St Christopher’s chain, and I have a ruby ring. They are all beautiful pieces & I have had nothing but great customer service! I walked in today and the woman was helping another customer, she immediately went back to have someone else help me as she was busy. A man came out immediately & helped me fix my boyfriend’s chain I had broken, free of charge! Very friendly & helpful :) thank you so much!

Service was amazing! Kriss helped me pick out what I need for a gift and they were more than happy to do adjustments for me! Definitely will come back again. Prices were also great.

Kris and George are MY jewelers! Year after year they provide amazing service, always remember my favorite styles and I am always welcomed warmly. I just purchased a spectacular designer pendant for my mom for Christmas and I can’t wait for her to unwrap it. Merry Christmas!

While in Scotts Valley Jewelers’ care for an appraisal, my 18k gold vintage watch was gouged on the back-​cover and the internal mechanisms were damaged making the watch inoperable — after the watch had just been serviced on March 18^th, by Certified Swiss Watchmaker Sean Yoshinaga, owner of The Village Watchmaker in Los Gatos, CA. I took two gold watches (including the 1960 vintage watch) to Mr. Yoshinaga for evaluation and minor cleaning. I had just inherited the watch when my mother passed-​away on February 14^th. Mr. Yoshinaga inspected the watches and had them performing very well; the 1960 watch was only gaining one minute a day while my other watch gained two minutes per day. Mr. Yoshinaga gave me an estimate of value and sealed each watch in its own plastic bag so that I could take them to the appraiser for a true valuation.
I delivered them (two watches and two rings — Masonic and Eastern Star) to Ms Saad, co-​owner of Scotts Valley Jewelers for appraisal on April 22^nd. She cut the plastic bags open, that Mr. Yoshinaga had seal the watches in, inspected the watches, to verify their movement, and wrote me out a receipt. I remember her being a bit of a stickler about her evaluation of the jewelry as she shared that some people make claims that items were in a different condition when they pick them up, than when they dropped them off. I shared with her that I had just had them inspected by a Certified Swiss Watchmaker, Mr. Yoshinaga, who was very knowledgeable and enthusiastic about his craft and he really appreciated looking at both watches. Furthermore, he had monitored and placed the respective watches at a gain time of +1 minute (Zenith) and +2 minutes (Cartier) per day. She asked if he had offered to buy them and I said no, he just advised me about the quality of what I had. She said that the appraisals would take some time, because she had to research the antique watch and I told her that I was in no hurry because they were just going back in my safe box.
Finally, on May 14^th they were ready for pickup. When I arrived Ms Saad gave me my appraisal forms and my jewelry and said nothing. I reviewed the forms and then looked at my watches. I immediately noticed a large gouge on the back cover of the Zenith (where I presumed it was opened) which left a bur on the outside cover that scratched my finger. She said it had a scratch there already and that the gouge could be «polished/​buffed out.» Then she informed me that the watch was not working — then tried to say that she never checked it for operation upon receiving it and that it probably just needed a «good cleaning.» Not in the mood to debate with her about the damage and also not sure if her assertion was a «possibility,» I paid for my appraisals, took my jewelry back to my safe box and went home to call Certified Swiss Watchmaker Sean Yoshinaga. I shared with him the jewelers’ assertions and asked him, since he had inspected and maintenance the inner workings, if he thought the Zenith would stop working — he said no, that both watches were running strongly and that something had to be done to it, for it not to be working now. I asked him could I bring it to him (the next day) on May 15^th and pay for his time to examine it. He agreed and the next day I retrieved my watch from the safe box and took it to Mr. Yoshinaga. I pointed out the gouge on the back — he was shocked and he said that it was caused by someone who didn’t have the proper tool or knowledge to open the watch — he told me the name of the tool, how the watch cover was made to accept the tool and how the tool functioned. I told him that Ms Saad said the gouge could be «buffed-​out.» He told me that you would NEVER do that because I would lose the special finish it was made with and be devalued even more. Then he had me look at it and showed me how the back of the watch was made and the original markings and had me look at other parts of the watch which showed his keen eye that my watch had NEVER been polished. A portion of my inheritance was entrusted to Ms Saad and has been irreparably damage by agents or owners of the Scotts Valley Jewelers and they refuse to take responsibility. I have no recourse but to turn to the courts for some type of justice and compensation. The judge decided against me — he said that it came down to a case of he-​said, she-​said. The only thing he could do was to make them pay for the cost of repairing the damage to the back of the watch (which they almost admitted to causing). They said they would buff out for $ 50, so that’s what the paid. As I said earlier, that would only further devalue my busted watch. I suppose as some small victory, and semblance of justice, he also made them pay for court costs. I don’t know how they are with rings and other jewelry, but never entrust a watch to them that you haven’t bought from Walmart or the Kmart next door.
No BBB Accreditations for a reason!
LIARS & HACKS WITHOUT HONOR!

Always amazing service, attention to detail and good prices. I trust them with family heirlooms, vintage pieces and new purchases! Best jewelers in town!

I’ve been to SVJ several times, during which they resized my wedding ring wrong, over stretching it. When confronted about that, they were rude. Also when attempting to make a return, was greeted with the «you can only return that for a store credit — it’s our policy» line of nonsense. Short story — rude owners, if they have your money, they aren’t giving it back. Stay clear, and work with jewelers that value customer service over personal gain.

George and Chris are both fair, honest business people and the service is outstanding

I dropped of an diamond engagement ring to get resized and ask for express service because I am popping the question that weekend. The jeweler George is as good as it gets. The ring was done a day earlier than we talk about and it looked better than it was before i bought it. The jewelers wife Kris was very knowledgeable in all jewelery and was just a pleasure to do business with. I bought them the Unilocal coupon (70 for 100) and even though i was the first to use it and they didn’t even know how to receive the money from Unilocal they were very quick to accept the voucher with hesitation. Business like this is the reason why we should all shop local for they still believe in customers come first attitude. They could of charged me twice as much and i would of still thought i was getting a great deal… What a very nice and welcoming business. AAA+++

I trust Scott’s Valley Jewelers. Over the last decade they’ve cleaned, reset, resized, put new points/​tips on settings. I’ve purchased many anniversary gifts here. The owners have high integrity and are really good people. I recommend them without reservation.

I would highly recommend George and Kris as expert jewelers. I have been doing business with them for years and am always satisfied with their pieces and their customer service. They know how to treat their customers, and every time I go there, they clean my rings til they sparkle! From rings to pearls to sterling silver baby cups, they have it all and if not, they can get it at a reasonable price (I should know, I used to sell jewelry.)

Kris and George are the best! They have been my personal jewelers for about 8 years or more! Whether its a new purchase, a cleaning or a repair I can always count on great service and quality pieces

Well, I lost my diamond to my wedding ring, for months it sat in my jewelery box, and on my 40^th Birthday my husband surprised me with that wedding ring with a bigger diamond, he bought a new diamond at SV Jewelers and SV Jewelers set my band and put a new head on my ring with the big new diamond, they also soldered the engagement ring with the band, no more spinning it back into place ! such a sweet husband! He was told to bring the ring in every year to check the new prongs, and for 3 years we have, Well This Year Aug.6^th 2011, I dropped of our rings for the 4^th time since my new head aka «Prongs» and bigger diamond were added, mine to have the prongs checked and also the ring broke from under, the ring needed soldered again, My Husbands because it was not circular anymore, he is a carpenter and it needed straitened to a full circle, The Jeweler told me he would call with an estimate, I told him i would need the rings back by Aug 21 if possible because it is our Anniversary, He told me no problem. I went in 7 days later, the only lady there was too busy to help me so i left my name and number because i needed that estimate because i wanted our rings back for our anniversary. Well That night he left a message and i called him back the next day and he told me he had to replace my head aka” The prongs that hold up my ring” and the cost would be $ 170.00. My issue with this is… My setting is 4 years old and has been checked every year, I do not do anything harsh with my hands, and I cannot understand why there is no warranty on this 4 yr. old head-​new setting. Really 4 years and we women need to replace our Prong head settings that hold our diamonds, so every 4 years 170.00 to up keep our wedding bands ?? really. I called all of my girlfriends, and their jewelers have always told them to have their prongs checked every year, but they have never had a problem like this. I will never go back to them, i feel that they tried to rip me off rather than guarantee a 4 year old new head prong setting, I asked the jeweler why there was no guarantee, and he told me it is simple wear and tear, I told him i do not do anything extreme with my hands and he told me it is just from wearing my ring ! They are a rip off !

great selection and great owners! They have really unique stuff that you can’t find elsewhere.

Scotts Valley. Where hillbillies meet high-​techies. The town has been growing quite a bit, but even before the dot com invasion of rich folks with their internet money and price-​driving-​upping, Scotts Valley Jewelers (SVJ) was around. In fact, they’ve got a solid 18 years under their belt!
I was initially referred here by my State Farm Agent, Mike McCauley when I was seeking an appraisal for my then girlfriend’s engagement ring. (Hey, I’m a careful guy, and wanted the thing insured). Turns out SVJ offered the appraisal for free with the referral! Awesome. They also cleaned the old old ring free of charge. Polished and shined it up real nice! All in all, my ring was in their care less than a week, and it was totally worth it (you know, cause it was free)!
All in all, I thought the people here were helpful, patient, efficient, and friendly. I’d do business with them in a heartbeat if I ever needed anything local and special.