Long Beach MINI

Negative stars would be a more accurate rating
Where to begin… I recently had to have a whole engine replaced and my poor mother who was assisting me with this whole dilemma (as I work full-​time and was unable to be at the dealer) was treated so poorly at this dealership.
I regret not taking my mini to the South Bay Mini dealership.
First Long Beach Mini has terrible customer service, even the people that answer their phones are rude and unprofessional.
I am literally having my engine replaced, this is a $ 10,000 + job and they don’t even provide me a loaner vehicle. I did not have my car for a whole week. I drive 15 miles to work each way to work, this was so inconvenient and really quite terrible
My mother was treated like she was incompetent and said that she felt uncomfortable and as though they were annoyed by her questions. She was only concerned that I was going to get ripped off by the dealer.
Cesar in particular treated my mom poorly in the sense that he did not answer her questions and when she asked about the repair price he said «well you know Phil has done so much for you and he never does that, he had to jump through hoops for this repair» That’s your job Cesar and that;s your job Phil. You are supposed to provide me with customer service.
Well for a $ 10,000 + repair job you better jump through some hoops. You don’t get a gold star for doing your job… well really you didn’t really do your job. I was taken advantage of anyways.
The fact that we had to chase them around for any communication on my car repair is so ridiculous. I only received an email communication the day that they received my new engine that it was going in. I was not even called or told when the repair was going to be complted. I had to call to ask. Thanks for showing me a stupid video of an engine in a box. The box was never opened. Not even sure that it was my engine that was in there. Why dont you just answer my questions?! What kind of service repair department does that? I have never been treated this way.
Also, I called South Bay Mini and they told me they would have given me a better repair price and would have provided me a loaner that same day that my car was taken in versus making me wait and keep telling me that I was going to get a loaner when in reality it was all a lie and they were just trying to get money from me without providing anything remotely close to customer service.
My one piece of advice is RUN. Take your car to the South Bay Mini dealer or a dealer in orange county, but NOT THIS ONE.
I am sure their customer service rep or marketing person who monitors this Unilocal account will comment and suggest that I call her. Well, I did try to call you Cindy before this whole scenario for another issue prior to my engine repair, you left me generic message 2 days after I called. I returned your delayed response call back and you never returned my call. I know that this review will receive a generic message like the one you have written on all the other low rated Unilocal reviews (which I am sure you will just copy and paste again here, based on what I have seen from your previous responses). Anyone can use the copy and paste function.
It would be great if you could learn some actual customer service skills.
NEVER TAKING MY CAR HERE AGAIN. I WOULDN’T EVEN BUY A KEY CHAIN FROM THIS PLACE.

Ali in Sales was spectacular! No pressure and all class as a salesman. He gave me a fair price, and made the experience a pleasant one. KoKo in finance was a whiz at all the paperwork, and was kind and detail oriented. Then Aaron took time to teach me about all the gadgets in my new mini. He could not have been sweeter or more patient helping me with the technology. I’m super excited about free carwashes and free service for 6 years or 100,000 miles with service add on for peace of mind. Highly recommend this dealership:-)))

I was very impressed with the new facility on Spring. The service was excellent! I was treated like the team wanted me to feel welcomed and appreciated. The service provided was completed in a timely manner and I was able to have a lovely cup of coffee and free wifi while I waited.

Bait and switch tactics with their used car listings. I just left after battling LA traffic for an hour and a half, only to find the car that I was *assured* would be there was suddenly sold. Since I confirmed this afternoon? Unlikely. The person I was in contact with new the distance both traveling, yet didn’t think to call me? I’m calling BS.

This place is so disrespectful that I called corporate
Don’t try to get a loaner either.
Sometimes they recommend that the car owner fix the issue.

love my new mini cooper 4dr! thank you will rogoff! he is the best salesperson there!

Made a new purchase. William in sales was just outstanding to deal with. This was the best car shopping experience ever.

First, let me say that I do not like the age old tradition of haggling over the price of a car (nor haggling in any aspect of business). In this day and age there is just too much available information between TrueCar, KBB and other pricing services to not understand what a fair price of a new or used vehicle is prior to stepping foot onto a dealers lot. At the same time, like some joking say, sometimes buying a car can feel like going to the dentist.
In doing some research, found an internet special at LBM on a 2015 Countryman that was a couple $K lower than a «similarly» equipped model at other dealers and thru TC. I say similarly equipped based on MSRP as I’ve found there are so many available combos of options, packages, many options within a package vs. the entire package, etc., it was somewhat challenging to line up the details 100%.
To the point, started trading some chat messages one night in from the office. From there, received a call from Mark S. the next day who told me a tad more about the car and decided to drive down later that day. Generally not an impulsive person, liked the car, liked the deal and like the dealership and decided to buy. Albeit I planned on picking the car up in a couple days, was in and out within an hour or so including the paperwork. Not a real high pressure sell on the extended services, warranties, etc. Too me, they did their job in explaining each type of available items and when I indicated a polite «no thanks», we moved on. As an aside, recently helped my mother in-​law with a new car purchase (at a friend of the family’s dealership) and felt more pressure there and the upsell items, i.e.; are you sure, are you really sure, are you really, really sure?).
There were a couple really minor scratches upon taking delivery (yes, I have ADD and I’m nit picky) and just had a handshake with Mark S. to swing by whenever and they’ll buff out for me. I did it yesterday and yes, they took care of them for me no questions asked. Appreciate the need for killing a couple trees to do a transaction, but at the same time, I do believe someone’s word trumps anything written.
Overall a very good car buying service and, if you are in the market for a Mini, please reach out to Mark S. and he’ll do his best to take care of you.

Bought my 2016 Hardtop Cooper S here earlier this month. What a great experience from the sales team. Especially Will Rogoff. He was patient, attentive and tried his best to find exactly what I was looking for. I love my new MINI. Go see Will, he will definitely get you what you want, or at least try his hardest!

Everyone was so helpful and nice! Service and sales alike. I would definitely refer anyone to this dealership

We called about a Mini advertised online. They said they would hold since it was late in the day. The next day we had an appointment at 2pm. We drove out there from Riverside, when we got there we were told the Mini in question was sold the day before. Checked online it was still being advertised along with 2 others… all 3 were sold late in the day, the day before.
Ended up buying a new Mini at Ontario. They were awesome. Checked the next day, those cars were still online… I believe The Mini of Long Beach likes to hook you in and waste your time…

Great customer service by Sergio! I was having a hard time figuring out what part I needed, so he really helped out with that. He is very knowledgeable and I felt like he was into his job. Very nice guy! The lady working at the same desk was also very nice! They’re so fun and chill there. This experience got me to want to go back, maybe to buy some Mini gear for myself this time!

A stellar process from William on the sales team and the people that supported.
Customer service was strong and I felt like we were both working toward a mutually beneficial deal rather than a dealership trying to take everything they could from me.
Thanks to all involved. You have impressed the guy that is hard to impress.

I came into the dealership because my hood wouldn’t open anymore — what I left with was all the parts I needed, a warm cup of coffee and smiles all around. The team here was so accommodating, fun and caring. I talked to Sergio over the phone about the parts I needed, came in — ordered the parts and he set me up with Phil who gave me an estimate on everything and set me up for an appointment to get everything taken care of. He even said they offer shuttles to and from the dealership while my car is getting serviced?! Amazing!
The cherry on top though was when I shared a story about getting a little dent on my car. Someone rear ended me a few months ago and his insurance was expired and he seemed like he was really stressed out about it — so I just let it slide because I knew it would cost a TON to replace my whole bumper for one little dent. I shared this story with one of the workers named Roman who was moved by my story and said he was going to pay it forward by getting me an awesome car wash and wax and everything. AMAZING. Major awesome karma points for your Roman!
thanks for being such an awesome accommodating staff to such a dorky car noob like myself.

I went here for a $ 70 coupon oil change and was informed by the Service manager Chris that my 2010 Mini Cooper S convertible was under Mini Maintenance plan and expired 3 DAYS FROM THEN! I was ecstactic! My oil change, new brakes and rotors were all covered and I walked outta there without paying a dime!
I truly appreciate the honesty that was displayed there and I will NEVER forget it.

It is disappointing when a car dealership doesn’t acknowledge «partnerships» they hold with marketing partners like Edmunds for used cars. The sales manager even said It was my «opinion» when I asked him if his sales team should know about active promotions that have Long Beach BMW/​MINI attached to a deal. Not only was his sales team not prepared but he was also not aware of what he called «partnership» deals that are out there involving his company. A simple and humble «I agree» would have been better than «that’s your opinion.» That is customer service 101.
His lack of service skills as a manager for his people to see and pick up as their own is enough for me to not buy a car from here.

My low tire pressure light came on the other day, so I took it to them to check out. They told me that it was nothing and not a big deal at all, so they reset the light. Fast forward a day and I got a wonderful flat tire. I had the pleasure of being stranded in LA as I waited for roadside assistance. I think that this incident could have been avoided had my car been checked out more thoroughly. Don’t take your car to get serviced here.
Even though I live in Long Beach, I always drive out to Nick Alexander because the service and the prices are much better.

Will Rogoff was a very nice friendly guy trying to helped me out in buying options and every other things.
Guys at Long Beach MINI seem friendly and professional. They have a lot of cars here, I found exactly the one I wanted.
Thank you Will, and Long Beach MINI

I went to Long Beach MINI to purchase my very first MINI. The salesmen that I encountered were rather nice and helpful. My fiancé and I initially spoke to Mooly (I feel horrible for not really knowing if I spelled his name correctly, considering I am Khmer like he is, I hang my head in shame), he passed us along to Aaron Murray since he is on the MINI side.
What can I say about Aaron? He was very pleasant, patient and informative. He made the purchasing experience quite painless (I do dread the long wait when buying a car). Due to some circumstances my fiancé bought a used car, hopefully the cards will be right and he will be able to trade in the used car and we can get another brand new one from Aaron.
I definitely suggest if you are in the market for a new MINI, Aaron is the gentleman that can help you out. You won’t be disappointed. I also told him he is the love child of Leonardo Dicaprio and Chris Pratt, when you see him you’ll get it.

Had I been paying attention, I would have saved my 1200^th review, for a more positive experience, like the Saturday afternoon I bought a Mini Roadster.
My experience was so simple, that all in all — including exchanging text messages to coordinate a test drive, the test drive and then dealing with the financing — took about ninety minutes. I even made it to dinner on time, with my friends over at the Boat House on the Bay.
The staff at Long Beach MINI must have felt I was going to buy today because they had it washed and prepped before my arrival. The only thing my sales person (Aaron Murray) needed to do, was top off the tank, and affix my temp registration.
During the test drive, Aaron explained the features of the car thoroughly. He was able to answer all of my questions without hesitation. He, the sales manager and the finance guy, made this buying experience hassle and pain free. By the time I left in my new ride, I didn’t have any unanswered questions nor was I wondering about maintenance, repairs or warranty coverage. They covered everything and then some.
The only way this experience could have been better was if the car was free and they just handed me the keys and set me off.