Swirlberry

Located inside plum market, to the right with a separate entrance. Chocolate and latte flavors are delicious. They are willing to give free samples. There are only two sizes. They give you the fro yo and the toppings. There aren’t as many toppings as other fro yo places. I also like to put it on myself. There is a nice covered place to sit outside and also tables inside.

Swirlberry is my favorite place to get a delicious yogurt dessert! My favorite yogurt selection on the menu is a Banana Split. (Add chocolate chips) Swirlberry has an indoor and outdoor seating. +WiFi

The latte ice cream is so delicious! I crave it daily. This place has great customer service and is very clean! It is a bit on the pricy side for ice cream, but it’s so worth it!

There’s quite a lot of these yogurt places around, and this one is located inside the plum market. You don’t have to actually go into the plum market to get to the place though, they have their own door. What’s weird about this place as opposed to other places is that you can’t scoop on your own toppings, they do it for you. You can choose, but they have the final say on how much of it you get. I think this keeps prices consistent, but I prefer to get my hands dirty. They also have less of a topping selection than other places (like bloomberry, pinkberry, or sweet earth). Their small is kind of… well, small. Like for kids. Other places offer a small that’s a bit bigger, but if you’re on a diet, this will be a + in your book.
Anyways they also offer other treats like sandwiches and drinks and stuff there, not just froyo, which may account for the lack of variety in the yogurt flavors/​toppings. I don’t mind, it’s how they do business. You can’t go into a thai restaurant and complain that they don’t have enough thai food on their menu.
Actually, you can. that’s why this place is 3 stars instead of 4.

This location rocks! They have some of the best flavors and pours. I go for the tart or cookies and cream, and I always have it naked.

Asides from the fact that the guy at the counter that served me the last time I went there SUCKS! In that he insisted that a flavor I know was there the last 3 times I went never existed, I love this place. Well, Love it a little less now that that flavor I know was there is no longer there :(
But it’s great froyo and attached to plum market. Doesn’t get much better than that. The fact that there’s a variety of things you can get there besides froyo is also helpful if you go with a group :)

I’ve developed a pretty serious Pinkberry addiction after visiting friends in NYC a lot over the past few years. Imagine my surprise when I found a fairly decent Pinkberry knockoff near my family. Not quite as good as Pinkberry, but really, really close. It’s also located inside a Plum Market which is incredibly nice.

I travel to California every year on vacation and I always hear about and pass by Pinkberry but have never seemed to have the opportunity to actually try it. Just this spring, on my visit to the golden state, I discovered Yogurtland and I got hooked! Every time I passed a Yorgurtland I couldn’t help but want to stop in. I even tried some other Pinkberry knockoff chains; some were great! others were so-​so. After my time there i really feel like I visited enough soft serve tarty frozen yogurt joints to discern what’s good and what is lacking.
So when I got back to Michigan and summer finally hit I would watch people at the corner ice cream stands and remember how i longed for that so-​cal style fat free– sugar free-​fruit topped treat! «*sigh* Why can’t Michigan be more like California?» I thought. Then i remembered that I had visited the Plum Market in West Bloomfield and recalled seeing some kinda frozen yogurt logo that looked suspiciously reminiscent of Pinkberry! While I have never tried Pinkberry before I know Yogurtland seemed Pinkberry inspired and if this was too how far off could it be?
First of all I think this place is a little TOO pinkberry inspired, as they don’t veer too far away from the concept. Only a couple flavors to choose from, a server puts your toppings on and basically you’re at the mercy of their hands and I guess price is determined accordingly? I wasn’t really paying much attention. I really prefer the places where you have a large variety of yogurt flavors to choose from (including at least 1 sugar free option) and you choose and serve your own toppings, and bowls are weighed and charged accordingly. I feel that type of shop is much better value.
And since I was at the mercy of the server I found he wasn’t really friendly and patient. I hadn’t even chosen all my toppings and he couldn’t be bothered to pay attention to my pointing finger (there was no line and it was pretty clear i was still browsing) and he was already ringing up my order. In this economy and with the unemployment rate i feel like I should be treated better than that. Swirlberry, there are plenty of people looking for jobs, hire someone who is actually ready to serve one of the few customers who venture in.
But the flavor is great! Just like i remembered! Fruit was really fresh and yummy! Really went well in contrast to the tart flavored frozen yogurt. I was also disappointed that there were no nut toppings to choose from. My guess is that they are trying to accommodate people with nut allergies? But personally I really enjoy the crunch of some nuts to contrast the soft texture of the yogurt and fruit. There are cereal toppings available for those who like those.
I want to give this place 3 stars when i judge it by California standards. Not for anything being wrong with the yogurt or toppings they serve but just for the room for improvement. Since this is in Michigan and the only Pinkberry style chain that has even ventured to try this concept in the state i have to be more generous simply to show my appreciation! I am so happy this place exists and isn’t too far from my home. Even if i feel there is more to be desired as far as variety and service is concerned i highly recommend you at least try it once, or twice!

So, just for the hell of it, I ate a vegan-​based diet for the better part of 2009. I didn’t do the vegan thing for ethical reasons, more just to see what eating a plant-​based diet was like. You know, just for fun.
Come this January, I decided that I didn’t want to eat a vegan diet anymore, and now I’m back to eating a mostly-​vegetarian diet (with some forays into meat. I’m looking into becoming a more adventurous eater!).
Anyway, dairy is back in my life, and accordingly, I stopped at this swirlberry place just the other day. I was not impressed. To me, frozen yogurt is… well, frozen yogurt. Don’t get me wrong, I happen to love it, and even prefer it over ice cream, but I’ve never had a particular brand of frozen yogurt that was remarkably different than any other soft-​serve frozen yogurt (with the exception of the «tart» flavor, but that’s not exclusive to swirlberry).
Here’s why this place gets 2 stars: the prices are fucking astronomically high for what you get. I got a small cup of frozen yogurt with chocolate chips and it was like, $ 4 and some change. I think it was almost $ 5, in fact. jesus christ, that’s expensive.
Here’s some advice to my fellow frozen-​yogurt-​loving comrades: go to these places to get your fix (the prices are way cheaper, and it’s the same fucking thing): Yoz Yogurt on Orchard Lake road, just south of Pontiac Trail (there’s also a location in Farmington Hills on 14 MIle, I believe); the ice cream parlor/​frozen yogurt place next to Plum Market on Maple and Lahser; TCBY on Maple and Coolidge; any Macy’s location.

De-​lish.
Seriously good frozen yogurt. Everyone seems to be comparing Swirlberry to Pinkberry, but I’ve never had the latter. I am addicted to this place. The staff was very willing to give out samples so that we knew what we would like. I got chocolate with strawberries and it was oh-​my-​god-​amazing. The small is perfectly satisfying and I think the large would be too much. The small was still about $ 5.
I’m not sure what the schedule is, but there has been live music on the patio (there’s also a wine bar next to Swirlberry). Seemed like a good time, but it was late and we needed to get home.

My biggest dilemma in life is that fact that I really really like desserts and that I also like staying in shape. I am always on the look out to get a fix for my sweet tooth which won’t necessarily nullify a weeks worth of cardio at the gym. Here’s where places like Swirlberry come into the picture like a god sent gift.
This Friday as I was driving back from Canton to Detroit, I decided to take a small (small considering how important it is to satisfy my craving for desserts) detour to Swirlberry in West Bloomfield. Between my wife and I, we ordered the Original Tart, Pomegranate and Latte flavours and also got a sample of the Chocolate. We wanted to taste the frozen yogurts by themselves and hence stayed away from adding any toppings. While non of the flavours were earth shattering good, they were all pretty darn good compared to the amount of calories. Personally I preferred the latte which I think would taste even better with almonds and choco chips. My wife on the other hand preferred the original tart which she said would go great with any of the fruit toppings.
While my wife thought this place deserved a 5 star rating, I had to knock of a star for a couple of reasons. Firstly, like I said it was pretty good but not great. Secondly like others have mentioned its pretty expensive considering that the flavoured versions started at 3.99 and each topping cost another 75 cents. So you are easily looking at a price of around $ 5 plus for a small one.
Lastly I compared it to the «sinless sans fat sweet cream ice cream» at Cold Stone. For about the same price and a meager 20 calories more, you get a much larger serving. Like Swirlberry you can also customize your ice cream to create something you like. (I normally add almonds, banana and caramel !!) If I were to compare the two, I would pick Coldstone over Swirlberry. Some might argue that you cannot compare frozen yogurt to ice cream. For them I have a suggestion, try some of Edy’s slow churned frozen yogurts from your local Kroger or Meijer shelves. I recommend the chocolate fudge brownie or the tart mango flavours.
Also it doesn’t help that Swirlberry currently has only 3 locations in Metro Detroit.

Due to my love of ice cream and froyo, I have been anxiously awaiting the Pinkberry trend to make its way to Detroit. Finally, it has!
Although Swirlberry is quite a trek for me (but the new Birmingham location won’t be so bad!), I was in the area and sooo excited to stop and have a taste. I ordered the tart and pomegranate twist with strawberries and I was not the least bit disappointed. The flavor and tartness is so perfect that I now crave this treat on a regular basis.
I had a taste of Pinkberry when I was in LA last year and I have to say, I would pick Swirlberry over Pinkberry any day! I am anxiously awaiting the opening of the Birmingham location and I think Ferndale or Royal Oak should be considered next ;)

I love a good tart frozen yogurt just as much as the next LA gal. So when I saw that Janelle spotted another froyo joint, this time 30 minutes closer to my place, I made it my priority to go give it a try.
First I have to say I really like mochi with my frozen yogurt. The fact that Swirlberry didn”t have mochi today was rather disappointing, but I do prefer to not have mochi than to be served up bad mochi (see my YogoBliss review). I emailed them and they said they’ll start serving mochi this coming Wednesday… I can’t wait!
That said, I still really liked the Swirlberry yogurt even sans mochi as it had just the right amount of tartness. I also really liked the whole swirl concept of mixing the original tart flavor with other flavors. We had a swirl original + pomegranate and it was very good — the pomegranate added a nice fruitiness to the blend but kept the tart flavor — brilliant! They didn’t have the blueberry tart flavor today but I would like to give that a try next time.
I’m admittedly a rather boring topping-​adder without my mochi. I stuck with my usual mango+kiwi combo. The mango here is so sweet and tasty it reminds me of the Phillippines. On this warm summer day, this cup of fruity tarty yogurt was quite a pleasant experience. The staff — dude that looked like a manager and had tattoos on his arms — was so über friendly that I left the store feeling all warm and fuzzy inside. And for once, there’s no pebbled floors, but instead a very comfortable patio where we sat and enjoyed our frozen yogurt with our pup. Ah, that’s the life.
Sadly I felt the prices were a bit steep… perhaps because they didn’t have a medium size offering. But with such little froyo competition around, I suppose they can charge whatever they want and I’ll still be back… damn it.

What a great, cold summer treat! On a beautifull 80 degree day in the metro, hubby and I ventured across town to try this yummy ice cream alternative. Not having many options for different tasting frozen goodies, Swirlberry is a welcome addition to metro Detroit. I hope that the frozen yogurt trend catches on so that Swirlberry will open more locations.(I suggest Northville if anyone is looking around wondering where they should open one) :)
Perhaps even more impressive than the taste, flavors and toppings, all of which were yummy, is the fact that this is actually NOT THAT BAD for me!
My only complaint is that it is a bit pricey, but I am willing to pay for something that is well worth eating.

(While reading this review please blast or sing Handel’s Messiah… its needed to fully understand the depth of my excitment)
«Hallelujah, Hallelujah, Hallelujah, Hallelujah, Hallelujah»
The most AMAZING thing happened tonight. I happened to be perusing the Jewish News while I was having dinner at my grandma’s. Right next to the wedding annoucements was an ad for the new Plum Market. I was about to turn the page when something caught my eye.
What was that??? A place called «Swirlberry»?? Why, that sounds very similar to «Pinkberry». Could it be!!! Could this be the thing I was waiting for? A tart yogurt place in the Detroit area???
My baby was tired… my dog needed to be walked… we needed to go home… but I NEEDED to go out of my way and stop by ol’ Swirlberry to see if this was the real thing.
Ladies and Gentleman. This MOST DEFINITELY is the real deal. If I closed my eyes I would think it was Pinkberry. Swirlberry does what so many of the other imitation tart yogurt places failed to do… and they do it well!!! There is no doubting the fact that this is delicious tart frozen yogurt.
I did not have high hopes. I mean… this place is attached to a supermarket! Swirlberry definitely proved me wrong!
Today they had 4 different flavors. The original, pomegranate, dark chocolate and latte. Apparently they also have a blueberry but it was not «swirling» today. They have about 6 fresh fruits and a few «dry» toppings (sadly I did not spot any mochi). This is the only area that they are lacking… their topping bar definitely needs to add a few things.
I ordered up a pomegranate and original swirl in the biggest size that I could. The first bite I had I almost fainted. A big humongous smile quickly spread across my face. The yogurt was what I have been craving ever since I left the land of Pinkberry. It was delicous… refreshing…and just the right about of tart.
Oh…did I mention that its only 100 calories, gluten-​free, non fat and chocked full of all those probiotics that are so good for you?
I heard a rumor that one is supposed to open in Birmingham soon. I can’t wait! Until then it looks like I am going to have to up the mileage on my car lease because I will DEFINITELY be driving out here at least twice a week.
Anyone want to do some office hours at swirlberry with me??? I think I am ready to set up shop!