Clone Zone

Clonezone is a nice, yet overpriced gay mans wardrobe and underwear accessory shop (for the want of a better word).
Inside it’s quite small, and you do feel your being watched even if your just browsing and taking an interest in what they sell. They do have a large selection of underwear in all the latest new fashions and colours, swimwear, vests and tshirts, thongs, sex toys, condoms, books, calendars, DVDs, keyrings, magazines, cards and gifts.
I found the items were overpriced compared to what you’d pay for similar pants in other leading shops in the Bullring for example. I did buy a cheeky and rude Birthday card for a friend, who doesn’t mind hunks in trunks on the cover!
I’ve found they also keep their stock upto date and seasonal, so new fresh clothing, accessories and garments are great, just don’t think you’ll get it cheap or at a bargain.

If you’re approaching the Hurst Street ‘gay village’ from the Hippodrome and Arcadian then CZ (aka Clone Zone) is probably the first indication that you’re not in Kansas anymore. Located close to the Dragon Inn Wetherspoons, this adult shop is aimed at the gays — as signified by a shopfront that features images of various muscled blokes promoting their bulges in colourful underwear. Be prepared to answer some awkward questions if walking past with a child in tow…
Upon entering, it soon becomes clear that this shop is aimed at two sub-​sections of gay men. The first is the fashion-​conscious guy who likes to sport the latest AussieBums or other horrendously overpriced branded underwear. Indeed, the metrosexual man may also want to shop some of the store’s flash undercrackers if not put off by the out-​there storefront.
The second subset of gents likely to visit CZ are ones who are quite clearly kinky devils. Various sex toys, aids and gear (bottomless wrestling onesies, anyone?) are available — whatever floats your boat!
I can’t say I’ve ever made a purchase here, but I’m sure this does the job nicely for those in the market for some non-​Primark pants or a rubber interpretation of a porn star’s veiny phallus.