The aim of Pomegranate is «to re-write the rule book between women and their sexuality». This is a sex shop, but not as we know it. No smut, rather a boudoir-style store with a range of toys unwrapped and on display. Alongside the toys, there is also lingerie, books, games and bedroom accessories. Pomegranate may still make many of us blush, but it’s going all out to re-write that rule book.