Tandoori Mahal Balti

See, they are at it again! It’s the multiple name game being played on Albany Road… come on down! But at least the Tandoori Mahal Balti have integrated all of their names into a string that helps identify it for what it does, which is more than can be said for Yaus House, Chinese Kitchen, Chop Suey etc etc… In fact, they have practically created a sentence, how coherent is that? All they need do now is throw a verb at it, and Bob’s your Uncle, (or, Kumar is your first cousin once removed, who you might be marrying if your parents can scrape enough dowry together to make love a reality!). Bah boom!
Excuse my slight consternation… but I feel that someone should tell these businesses about the importance of clarity and unique identity… Ah dam it. they all need a lesson or two on branding!
It’s becoming increasingly important to distinguish one business from another. With the advent of the internet and subsequent emergence of social media, where user content is paramount, it is easy for a business to be misrepresented beyond all recognition, and banished into the realms of obscurity, purely and simply because people will easily give up trying to make sense out of the disparate information, and will order their takeaway from the simply defined business with a coherent description of what’s on offer. The irony is that multiple mentions should actually affirm the business, but if they are all saying different things and using variations on the name, it makes a nonsense of everything!
That aside, Tandoori Mahal Balti is a rather fine traditional Indian Restaurant and takeaway, that is very reasonably priced. Service is great, and the staff are as friendly as you like. The Good Eating Guide have seen fit to award them with a certificate of ‘Outstanding Achievement’ which is displayed in the window alongside the ‘Roll of Honour’ certificate from Master Chef, (whatever that may mean!)