American Apparel

What a shame. This place is so colourful in its clothing and so groundbreaking in its advertising (using porn-​stars et al) I expected to be wowed when visiting this shop.
actually what did I expect ?
Scantily clad sexy ladies in knee high stockings advertising their company’s wares with suggestive tag-​lines — oh? no?
No.
That is just the image. here you get 2 floors of clothes, hats, scarves and colourful underwear on racks. The walls, pillars, floors and the display stands are all white — this made the clothing’s rainbow colours stand out more.
I like some of the stuff on display, but mostly it is just that;
Stuff.
On display
Much of that stuff is unisex apparel hats, snoods, scarfs, socks, vests, joggers. thrown in are the knee-​high socks and stockings — which will make many a lady’s legs very sexy.
For men is not much on offer unless you don’t mind to look a little feminine or metro-​sexual.
No not my shop — though I did buy some great boxer briefs — those I did like.

It’s Olivia Newton John’s «Let’s Get Physical» music video in the form of a shop.
Shiny, oh so shiny leggings, leg warmers, tight tops — TANK tops! Glitzy short skirts, early 90s inspired sports jackets, t shirts in block colours, zany prints, 70s inspired track and field short shorts, stripes.
American Apparel are keeping it simple, keeping it real. Art school socialites seem to be fans of this place, and flock like seagulls towards it. From top to toe it’s 80s — it’s all stark lighting and coloured attire galore. It’s not toooo expensive and even though a lot of the clothing is plain, it looks good and lasts. You could dress some stuff up and down with almost anything.
I draw the line at shimmering leggings, and don’t always hang in a Buffalo Stance like Neneh Cherry. I do however appreciate that the stuff in here is well manufactured and that there may be some good tops etc to be had.

Expensive. Boring. Pretentious.
American Apparel is another one of these shops that appear in Glasgow perfectly catering for the target ABC student Indie crowd that still think smoking is cool and getting a tattoo of the Twitter symbol will draw many a lol from the crowd. I cannot be bothered with folk like that.
This store is very large, with a downstairs section too, and I do my best not to visit it if possible. My friend dragged me in here for a pair of their very colourful Y-​Fronts and a basic hoodie, which looked ok and was incredibly soft and comfy, but too expensive at £35 for what it was.
You get some pretty wacky stuff like gold lame leggings which I wouldn’t be seen dead in. Depends what you like though, but I most certainly do not like this.

I guess this shop would be okay if it was priced the same as H&M but for a pair a fuschia pink lycra leggings it’s around £25, utter nonsense. The clothes are rather uninspiring and you could achieve the same look with H&M’s basic range for less than half the price.
I do pop by from time to time to see what they have to offer but it’s always empty and it seems that they’re always looking for staff as they’ve had a hiring sign on the window for about 6 months now. Whenever I go in here I’m reminded of that awful Eric Prydz «Call on Me Video» with the girls in lycra leotards. The awful bright lights also give me a headache and make me wish I hadn’t bothered going in at all.
The fabrics here are also horrible, lycra, stretchy material and it all feels and looks pretty cheap even though the price tag begs to differ. It’s also a pretty cheap store in America, but for some reason it’s «cool» to shop here in the UK so customers are willing to pay double the price to look like something out of a Calvin Harris video. No thanks.

I have to admit that I am a big American Apparel fan but I do understand why many people don’t like it. I think you have to get into the spirit of this store to get it and take it for what it is.
American Apparel reminds me a little bit of Gap but for a younger customer. It sells basics, mostly made for jersey or cotton which you are supposed to either layer or use as a base for an outfit. A previous reviewer got it spot on when they said this store reminded them of a store you would buy dance class outfits from. It is all very Fame, and the original version at that!
What I love about the stock in American Apparel is that you can totally wear it your own way. Two different people could go into the store and buy the exact same items but wear them in completely different ways. It’s about having a bit of imagination. On the graphics in the store all the models have a fair bit of bum cheek hanging out (men and women, disturbing) but I don’t think American Apparel intend for their customers to wear the clothes exactly like that!
I personally like the cozy sweatshirts, lace bodysuits and the underwear. I wear the bras over a t-​shirt because they are more like bikini tops and offer no support what-​so-​ever! However, as mentioned, I think that is what American Apparel is about, mixing it up a bit.
This is definitely another Marmite store! You’ll either love it or hate it!

Eh, what the???
Am I in 1992? Or ’89? Maybe I’m in What Everyone Wants. Nah. Can’t be. It’s too expensive.
American Apparel kinda creeps me out. It’s mainly for polyester fetishists who want that 80’s Kylie Minogue fanboy look.
I suppose it’s cool in a way. Napoleon Dynamite cool.

This all american, ever so hip store seems to specialise in all things jersey, stretchy and clingy. It amazes me how this place has gained such cult status, by only selling stretchy scraps of material that are masquerading as a skirt/​dress/​top interchangeably.
You’ll find some decent leggings in here, however I find it all to be rather dance school style and only for those with far too much money and lacking in love handles.