Picnic Fayre

Picnic Fayre is a large deli in the small coastal village of Cley next the Sea. It is situated on the crossroads, not far from the art gallery and windmill, and takes its customer base from a lot of the North Norfolk coastal holiday cottages.
The deli has a fine selection of cheese, particularly English cheeses including Lincolnshire Poacher, Cornish Yarg, Wensleydale, Stilton and Y Fenni. Antipasti include olives, sardines, pesto, seafood salad and sundried tomatoes and peppers. Cley Forge is the shop’s own range of pickles, chutneys, mustards, sauces and jams.
Breads include ciabatta and foccaccia, along with the shop’s speciality: lavender foccaccia — tastes better than it sounds.
Outside the shop, you will find baskets of local fruit and vegetables, and you can also pick up ice cream in the summer.
The shop can get a bit crowded, but the staff are friendly, and there are certainly plenty of options for picnics on the beach. I’d recommend picking up some crab sandwiches from one of the many seafood shacks and adding the olives and other bits from the deli.