20 20 Optical Store

Don’t get sucked into this place and avoid it at all costs unless you like paying more for no reason.
The sales people incorrectly stated the Zeiss lens they supply are a superior quality than their competition (eg: spec savers and boots) can offer. I contacted Zeiss and they stated there was only one standard of their 1.9 high index lens. Three days after I visited the store I contacted them to request they cancel my order instead they repeatedly stated they were looking into it, and then said it was too late to cancel the order because the lens was in store (which I did not believe to be the case because my special order lens always takes 3 weeks). They also said they would beat the internet price on the frames but after checking on the internet realised they had charged me some £80 more. I had also entered into the interest free payment method do not do this because it is difficult to get out of.
The store misrepresented the quality of the products to justify the higher prices. Later they stated the higher prices also included aftercare sales.
When costing the glass and frames the sales assistant stated the cost was over £800 but with discount etc they could do the glasses for £650. I had to barter to £625 reminds me of Hong Kong’s Nathan Road. I can get the exact glass and frames for £400need I say more?

Hi God. after reading all these reviews i thought i did a mistake after buying my glasses last saturday. but what a surprise! My colleagues recommended this store as it is close to our work. The eye test was complete and they check the health of my eyes also.
I got £10 off also so was quite happy. The selection of frames is impressive. I could not choose even with the help of the optician so i called my mum to come help me. They nicely reserved the frames for me until the end of the day! I bought a nice pair of Gucci. I got 50% off on the cost of the frame. I compare the cost of the lenses comparing with my previous optician and the difference was £20. I paid in total £185. They were ready in 1h so i guess the service were included or they have better quality lenses i don’t know. Well, i have been seen by 1 optometist, 1 optician who help to choose my frame and lenses and 1 specialist to adjust them for me. All very nice and lovely. So i think it is quite unfair for this store when i read all these people above.
It is a designer optical store with big brand as Chanel, Dior. so you do pay the price for the service. So i guess if you want cheap glasses and low service you should not come there. I recommend this store definitely! Also it is an independent store not a big chain so i guess they treat their staff better. It will explain the good service i had. Well hope it will help!

I was a customer with this opticians and discovered after many years (and costing me a lot) that their prices were high and their service was very very poor.
The prices are extortionate and they have really badly trained staff that cannot even speak or understand English well.
The place has gone downhill and now looks like some bad Moroccan market,
with some clothes for sale and a run down coffee shop.
The place was good many years ago but frankly now its a mess.
After sales service is a joke and if you get your money back you are very lucky!.All the people employed here seem to be foreigners or foreign students with little grasp of English, no doubt because they can employ them cheaply.
I used to pay £700 for my specs, now I get the same quality and quicker service in specsavers and if they mess me about, I have the specs free! or very cheap with a big discount for my stress!, but forget that with ²⁰⁄₂₀.
very very poor quality opticians… avoid them at all costs.

Pretty standard opticians, as far as I could see. Good kit, but ultimately came up with a virtual identical prescription to my low-​tech previous optician, 3 years previously.
Environment very pleasant, somewhat production-​line approach to eye testing with at least 3 separate specialists involved.
I was not impressed by their reluctance to give me my prescription, or their reaction to my deciding to decline their offer of getting a ‘free’ eye test if I chose a frame immediately.
Fairly large range of frames, but all very expensive. I used the prescription (together with a PD measure which I had to do myself) to order from glassesdirect at a price which was approx one fifth of what I would have paid in-​store.

Good opticians that I can recommend. I had a diagnostic from a good optometrists. I managed to arrange an appointment only 2 days after my first call. I choose my glasses here and the staff was very helpful, available, and advice me.
This was my first glasses and I can tell you that find the good one is not a easy thing. Finally, I found it here. The other advantage is their special offer: If you buy your glasses the same day of your eyes test, you don’t have to pay for the diagnostic.

Never go to this shop! I have worn glasses and contact lenses all my life and never have I come across such bad service in all my 32 years of living! The optician I saw was rude and impatient, nothing was explained to me, I was treated like cattle.
I asked if I could have new lenses put into my old frames. At first they said yes but after cutting the lenses they decided that because my frames were two years old the plastic would be too brittle and that I would need to get new frames. I have since been advised that this is just a marketing ploy to encourage us to fork out for new frames. I was limited in choice by my small lenses. These new frames broke within a year and I was told the 1 year gaurantee didn’t apply and that the frames could not be mended and why not buy a new pair. They must think I’m made of money! I was so fed up I took them to another opticians who fixed them straight away, no problem and were perfectly polite and friendly about it too. 2020 don’t have a clue what they are doing and are just out to milk you dry. Never go there! You have been warned.

To be honest I curse the day I got into this shop to buy a pair of glasses. No specifications of lenses were given, no price tags or price reference for lenses, shop assistant just remembers to say «oh they’re around £90». Paid a premium price for average quality product that you can find for half the price on reputable sellers on the internet or any other high street optician.
Extremely unprofessional and I would say that almost rude. At the moment I am trying through a dispute to get £300 back from a pair of glasses I paid for almost a month ago and although I tried to cancel the order straight away after realising I was being cheated and ripped off (they claim they sell high quality products but they don’t sell better quality than specsavers or boots opticians) and I was refused a refund even though the glasses were not made. After all this time not even a phone call from this company to try and solve this problem even though they have my £300 and I have no glasses.
Overall you can get the exact same product for almost half price elsewhere and you don’t need the hassle should anything go wrong.
I wonder how they are an ward-​winning opticians when they treat their costumers so poorly and would be interesting to know based on what they got this recognition.
Avoid at all costs.

i went to choose some frames with my friend (she was very picky) they had special offers and deals going on and were not pushy. Very helpful and friendly with massive selection of designer frames — not good if you are on a budget

My eyesights quiet good, thank you very much!
The range of sunglasses here is superb… local brands and designer such a Gucci, Prada etc. And 50% off at the moment. Eyebrows raised!
Ok, there is more. They don’t really get into the selling style, and they are the largest eyespecialists I’ve seen in Central London. Its almost like a glass house. From the light weight titanium frames to the plastic stuff, they are very updated in their business. I’ve seen them with the other customers thats how I know a bit.
Always turning things around the store just like we do at home, these services have designed a unique customer service. The café Apostrophe is a practical place to wait while your glasses are getting ready or you can indulge in some unique fashion shopping at Heaven & Earth. Its unusual but works.