All Saints

I have no idea why this chain has decided to open a branch in one of London’s most unique shopping districts.
Camden is like a rainbow — full of colour and life. It’s buzzing, dynamic and full of massively different crowds every day of the week.
I don’t come from London, but I’m there often enough to assume that people go to Camden for variety, unique items and killer bargains. I find myself drawn there for the joy of raiding through some thrift stores, perusing the new punk styles and uncovering an awesome market seller who makes his/​her own jewellery.
So why do companies like All Saints, who latch on to fashion trends and send the prices through the roof dig their claws into places run by original market stall owners? Infuriating. Call me old fashioned but I find All Saints alienating, and it really gets my goat when the Big Cheeses rub their sweaty palms together before marching into vibrant places like this and planting their flag. They might have some fancypants store fronting, but it’s what’s on the inside that counts and I just don’t get it.
Apologies if you dig it, but as far as I’m concerned they can sod off. Safe to say, I am not a fan of their shiny jeans. I come to Camden to buy some old battered garments, thanks.

All Saints certainly turn the quality up a notch on Camden High Street; they also rocket the price clean out of our solar system. I will not not deny the urban styles on offer here are fantastic. For both men and women the clothing is on the cutting edge of fashion. It offers those kids who are waiting for their trust fund to mature the opportunity to dress like the urban poor kids yet pay three times the price. Maybe it is me, but paying £120 for boots that look, worn, tired, beat up and just out right old, doesn’t make sense. Then again, I do not understand the whole vintage phenomena either. It’s just old clothing for the price of new ones if you ask me. Why dress like your gran now? Wait a few more years and you’ll look like her, so don’t be hasty. ‘Pop’ There goes my fashion street cred.
I have no problems with All Saints, in fact I am a fan. The bargain gene that holds sway within me just will not facilitate the kind of prices they charge. I do get a little excited when I see the ‘Sale’ sign go up though.

Finally, a store where you can find quality clothing in the midst of the Camden market where «quality» is unheard of. All Saints has a very warehouse or industrial store front. Their clothing is mostly neutral color: black, white, light grey, and brown. Quality is extremely good, very comfortable and soft. The design is also excellent. I will describe it as subtle edginess. Design is not loud but elegantly casual. Price is on the higher end. And they do tax refund for tourists.

All Saints is located in the old Fopp Records building just next to the lock on Camden High Street. It is barely recognisable from the building that was there before, it is like an old wooden warehouse. It feels really cool. It is a decent size and there is a lot in stock to look through.
The clothes there are on the expensive side. Shirts start at around £35 which is a lot more than I can afford right now however if you have some spare money in your pocket then this place could be a good stop of for some seriously fashionable gear. The clothes are good quality and design wise they are pleasing on the eye. One thing I liked about this branch is that the staff leave you to browse without hassling you into add on sales.
You won’t be able to park near the shop but is is a few minutes from Camden tube station and is on the busy High Street. Look out for the rusty looking brown building as the shop does not have a sign above it making it clear where it is.