Apple Store

I’m used to quality service at Apple Stores, but on the iPhone SE launch day I had a poor experience here as there simply wasn’t a greeter to be found and the staff were overwhelmed by customers. After a while I finally overheard that they were out of all the SE’s except for those in Rose Gold. Oh well, no new phone for me then.
So I was pleased to go in today and get the experience that I’ve come to expect from Apple. I walked in, was met by a greeter and told which table to go to in order to buy my new phone. So I toddled off there and a couple of people had just started the purchasing process from two staff members, but there was a third staff member who was just finishing up. Excellent — and there didn’t seem to be anyone else waiting.
Then I hear «excuse me» from behind, and some grandpa pushes past me to look at the iPhone 6+ plugged into a docking station on the desk. Now there’s plenty of tables with these on, including the now completely empty other side of the table. He starts messing around with the phone, at which point the sales guy is now finished with the previous sale and I get interrupted by grandpa again.
Because you see grandpa decided that he really wanted to complain to a human being about the iPhone SE not coming in a 128GB size, because of the size of his music collection. Go away grandpa, the SE will hold over 10 THOUSAND songs. You don’t have that many. Besides, they’re probably all on vinyl anyway. I know I’m going on about this guy, but he went on so long about this and I just felt so sorry for the sales guy. He dealt with it so well — I’d have told the guy to take a hike.
Anyway, grandpa finally leaves, probably to harass some other poor shop attendant. The sales guy is super friendly, and we chat, and I order my phone plus Apple Care and sort out the recycling of my old phone. The transaction couldn’t have been easier or friendlier. This is exactly the reason why I stick with Apple all these years (I started with a 3S!); well this and the simply quality support when you have a problem with one of the phones. I’m so used to just turning up and being given a new phone that it isn’t funny (although I hope I don’t have to do that with the new one).
Once grandpa left the transaction was all sorted in about ten minutes, and was just super pleasant. If only all shopping experiences were as good as the ones you normally get at the Apple Store, and I have to say that this is certainly my favoured one in London, especially while the Regent Street branch has decanted to a basement while being refurbished.

When I met up with a good friend, who wanted to go to one of the two Apple stores in London, I immediately suggested walking a bit further from Piccadilly to go to the one in Covent Garden. This store has several advantages to the store on Regent Street: first, it is larger — giving you enough room to wander around inside the store and try out the various devices on display. Second, it is not on a busy road, meaning you don’t feel rushed or boxed in to the store. Finally the interior design, though undoubtedly Apple, has enough character to leave an impression (please see pictures to confirm!).
Or course you will also find the Apple geniuses just as friendly here as at the Regent Street Apple store, and the devices on display will be the same. But the setting of the store and its interior décor means that if you removed the devices and told me the store was a luxury bar or hotel, I’d believe you!
If you are ever contemplating visiting *an* Apple store, I recommend this one over the one on Regent Street.

My phone was stolen in Dublin on Saturday night. The staff at the store went out of their way to make sure I had a phone I could use in the UK for a few days before going back to the US.

In comparison to the (now being renovated) Regents St branch this is a breathe of fresh air. It’s huge, but most of all it’s in a prime location that still keep it’s distinctively airy, light and spacious. Bang on brand. Also the staff are really nice too. Again to be expected.
I also went to an event recently. Saw and met Idris Elba! After he had completed an album #MurdahLovesJohn based on his great character Luther. Good album too! Thanks to Apple music for the event. I will be on the look out for more!

What can I say about Apple? Great product, great service and super convenient location. I really like this branch because the staff are always so friendly and always have time to help.
It’s a enormous store, so you can easily lose yourself here for a few hours testing out the new products and then spending time at the Genius Bar setting it up with a specialist.
If you are not looking to buy anything, is a good stop for wifi or to charge your iPhone.

From the look of the recent reviews, I am merely jumping on the bandwagon.
F*cking disaster of a sh*tstorm. Is there a way to award negative stars? I realize that allowing that kind of thing might mean everyone wants to do it all the time so I think they should just allow it this one time for the apple store in covent garden.
Unless you have cash or a credit card out and are eagerly pointing and grunting at products whilst soiling yourself in excitement, they will NOT give a flying f*ck about you.
Went to see what it would be like to get my smashed iPhone screen fixed, twice, and both times it was a sisyphean odyssey of hell. If you have a friend or loved one who has manic depressive issues and they are in the ‘up’ stage, bring them here as it will be like meds to bring them down. Although if its bad, you might just want to bring them near the store — yes it s*cks that badly.
Went there to fix a screen, now I’m wondering if humans were given life as a cruel joke. May end up just switching phones vs. doing anything too dramatic but I don’t want to downplay how much this place blows donkey.

Terrible experience had small child needed restroom — team there would not let little one use it. Talked to management — such a simple thing but not the apple experience that we used too. Terrible

I usually love to go to the Apple Store but this time my experience wasn’t so great. I had to go for a screen repair after someone smashed it (sigh). Through the whole process i felt pretty confused and i do not like to be confused.
All the indications i was given wether for where to go or what and where to wait were far from crystal clear and it felt like the staff wasn’t so concerned about that. Usually they take care of you and they’re nice and you feel at ease. This was not the case.
My appointment was 20 minutes late, a first, and after i finally met with a genius at the genius bar I was told i had to come back 2h later to get my phone back which was not so convenient. And as a matter of fact, i got an email as soon as i got home (30min later), to tell me my phone was ready. I mean, come on !
Well i know my review sounds awkward and all but i don’t know, i used to have great experiences at Apple Stores back in Paris, and even though i like London better for every other thing, i was not satisfied by that.
In the end, even the process of recovering my phone was weird and not so smooth.
My screen was perfectly fixed though, as you would expect when you pay £79.

Very bad service. Store is incredibly crowded and badly understaffed. Wasted 40 minutes in lime for technical support only to be told they closed tech support for the day when it was my turn. Complete waste of time.

This is pretty much how I imagine hell would be.
I can’t evaluate this Apple Store from the perspective of a sales customer, as I have only ever been here for technical support and computer repairs. Also, the fact that I have had absolutely terrible experiences here, does not mean that I will not be returning. As one of the only Apple Stores in London (and by far, the closest one to where I live), if you are in the market for a Mac product or are in need of repairs then you might need to come here… and I’m sorry for that.
My 2 year old MacBook Pro started acting funny this year and I brought it into the Apple Store for some repairs in April. Since then, I have been back on five separate occasions and have spent more than 15 hours in this shop… and my computer is still broken. To be clear, I have interacted with several very nice customer service staff members here and I don’t think the desperate nature of my experience with this store is necessarily the fault of the staff as much as Apple itself, but I have had such a hard time getting my computer fixed here that I can’t – in good conscience – give it any higher of a rating.
My Problems:
1) Impossible to get an appointment– this, and all other London-​area Apple Stores have all of their appointment slots booked as soon as they become available online. As the result, if you want a drop-​in appointment, it is necessary to show up before the shop opens (at around 10am) and join a queue of other desperate Apple users trying to get their tech fixed.
2) Disorganized– I have been forgotten about on at least three of my visits here (even when I had an appointment) and have had to flag down staff members multiple times to remind them that I was alive and either waiting for or in the middle of being helped.
3) Hit or miss experience with staff– As mentioned above, some of the genius bar members have been absolutely lovely… But also some have been rude, patronizing and (on special occasions) quite skeezy and made me very uncomfortable.
4) Bad repairs– MY COMPUTER STILL DOESN’T WORK.
At this point, I am waiting until I return to the states for my computer to be properly fixed, as I will avoid a trip to this shop at all costs.

Very nice location and staff. I purchased a new pair of headphones here immediately after my original pair failed. Though the shop was ultra busy the Apple representative used my iphone to check my headphones out remotely through the Apple store app. I was in and out of the shop in less than 15 minutes which was great given the crowd inside. A+

This place is like a Mecca to all things shiny & Mac!
After walking past a few times and marvelling at the amount of people queuing up to see a Genius, I made the smart play and went into the store first thing in the morning.
I managed to flag down a hipster in the trademark blue genius t-​shirt, to ask advice about my next Apple splurge! The service was good, and any questions I had about creating my custom work station were met with knowledge and enthusiasm.
If I wasn’t getting a better deal on it elsewhere, I would have given my credit card a bashing there and then!
I’ll be back to pick up accessories for sure.

This is some of the best customer service I have ever received. Once their O waited an extra 10 mins past my appointment however I fell this is a fault of Apple and not their staff as the appointment times are quite short.
The chap who looked after me was very professional and helped me out in a friendly unpatronising way, when dealing with computers/​IT. It can be easy to speak in a foreign language, this certainly was not the case. My iPad was switched over and restored with all of my existing apps etc. afterwards I got my keypad changed due to a fault. This was again done without hesitation and in a very professional way. There where some customers in the store getting very irate at the staff. I noticed how this was dealt with and was again massively impressed. They have a customer for life now.

Wow muss man rein !!!
Gigantisches Apple store sehr geräumig
Freundliche Bedingung
In einfachen Worten klasse Laden.

This is a fantastic, centrally located store with extremely attentive, multi-​lingual staff and free Wifi! Can’t get any better than this Apple Store

This is the place that I go to whenever I need to buy an Apple product. But as any Apple stores, it is always crowded.
Usually the staff at these Apple stores are helpful and attentive but for some reasons, they are the opposite here.
I am an Apple fanboy, so I usually know what I want to purchase before hand so the poor service do not bother me much.

Pretty much a standard Apple Store in an interesting setting. I stopped in mostly to take advantage of the free wifi to check email and get a few other updates on my iPhone.

I have been living here for a year (I am from the states) and have NEVER had a problem with my MacBook Pro. I purchased mine a year and a half ago being told by many MacBook users how they swear by their MacBooks and last a long time !
I woke up this morning and my charger fried, which is good because it lasted me a good year. I called up Apple Covent Garden to see if they carried international chargers. The man over the phone said,“yes” and told me to come down. I went in and I was helped by a man named Sam. He was super friendly and wanted to make sure I was taken care of. I understand, it’s retail, it’s busy, it’s a stressful job ! He sent me up to the genius bar being I had Apple Care I could exchange my charger for no cost and was told that I would be taken care of upstairs. I was happy until I got up to the genius bar.
I was helped by a man named Lee who had a terrible attitude and really did not seem like he had any desire to help me. I told him I wanted to double check before walking out with the charger that it worked. He huffed and puffed like it was such a difficult task. He plugs it into two outlets and it doesn’t work. He tries to tell me it’s the laptop. Honestly I have a dissertation due next Friday and that is the last thing I want to hear. He gives me an attitude AGAIN when he sees me crying because the next available date is the 24^th (a few days before my dissertation is due) and says, «I don’t know what to tell you it’s London, it’s busy». Again, horrible service.
I leave the store in tears (after making an appointment to go to Stratford to get my laptop prepared) over the fact that my laptop is fried. I head to my University library and plug in my laptop, and what do you know, the charger works !
I don’t know Lee, did you maybe think to turn on the switch for the outlet !?

As a complete Apple Fan and Addict, I love coming to the Covent Garden Store.
Its based on ¾ floors, very spacious and modern.
The staff are really friendly, approachable and you can always find a staff member to help quite quickly.

OK, so while Apple products are amazing and I can always pop by for a quick phone charge when I’m out and about, I ended up stopping in to get my 4S swapped for a new one since a button wasn’t working.
Booked an appt for 11:10am, and I ended up waiting until 12:05. Almost an entire hour! For someone to look at my phone for ONE minute, and confirm that indeed, I did need a new phone. Several people kept telling me «help is on the way», but everyone else around me (with appointments at 11:30 and later) was being helped.
Seriously?
The guy who helped me was quick with what he did, no questions asked really, and very apologetic for the wait — the swap itself was definitely hassle-​free. I’m just pissed off that while everyone was walking around looking up the appointments on their ipads, there was ZERO coordination. Shouldn’t Apple be pro at making sure everything is sync’d and people are being helped in a reasonable amount of time?
I’m typing this up as I’m waiting for my phone to finish restoring. Apple, you’re better than this!

Rhaaaaa le temple dédié à la Pomme à London. Je n’ai pas pu résister à l’appel de la geek qui bosse sur Mac depuis des années.
C’est immense, aéré et super bien organisé. J’ai acheté un magic trackpad, la conseillère-​vendeuse-​caissière devant le rayon des accessoires vous accueille avec le sourire, tout se passé en 2 minutes. Pas besoin de faire la queue en caisse, l’iphone de la dame fait carte de crédit et le reçu vous est envoyé par mail !
C’est l’endroit où l’on peut rester 2mn30 si l’on sait ce qu’on veut et 4h si on a juste envie de trainer pour se familiariser avec les produits Apple. Les gens du dedans (Philippe C.) sont souriants, efficaces et passionnés. J’ai même vu des parents laisser leurs gosses à l’intérieur pendant qu’ils allaient faire leurs courses dans les boutiques à côté !

Normalerweise heißt das Motto: kennst du einen Apple Store, kennst du alle. Ganz so ist aber dennoch nicht.
Der Apple Store in Covent Garden ist zwar einerseits so wie die anderen, inklusive der Glastreppe, andererseits ist er aber sehr geräumig und auch die «optische Atmosphäre» ist dank des offenen Mauerwerks sehr schön. Service und Beratung waren einwandfrei.

The Covent Garden apple store is a really nice place to visit.
You get the usual apple store décor and staff etc, but this one has a lot more character because of the building it’s in. It’s also huge, and therefore spacious even when busy.
It’s much easier to get an appointment at the genius bar here than it is at the Oxford Circus branch too.

Great store! Very beautiful interior and very kindly staff. I have been asked many times if I needed help. I asked two questions about my iPhone and my MacBookPro and got a very competent and fair solution. I wonder myself why there weren’t any accessories in the ground floor. I missed it.

Le plus grand Apple Store d’Europe. Magnifiquement bien placé. Plusieurs étages de toute beauté avec ses escaliers si particuliers. Tout est dit.

j’y suis allée en janvier, et j’ai adoré! je né voulais plus sortir!
Donc la boutique est très bien située, on l’a repère de loin! Elle est jolie et propre Et bien entendu on y retrouve tous les produits Apple! Le personnel est accueillant Bref rien à reprocher!

Vaste Apple Store de Londres: il a le mérite d’être sur le même étage et d’être spacieux. Il y a également une armée de vendeurs et surtout beaucoup de monde. On né peut pas manipuler les ipads, ils sont sous verre!

Esta primavera pasada viajé a Londres para visitar a una sobrina que está viviendo allí y, cómo no, para hacer un poco de turismo. Es una ciudad que cada vez que voy (creo que ya son tres o cuatro veces) me sorprende más… El clima resultó bastante apacible y la vegetación de los parques, en plena floración, ofrecían magníficos fondos para nuestras fotos.
La última mañana, nos acercamos a Covent Garden, antes de coger el tren en Victoria Station, hacia el aeropuerto y me sorprendió ver una tienda tan amplia (creo que tiene tres plantas) dedicado a la marca Apple.
Si pudiese rebautizar el lugar, yo lo llamaría: IPHONE’S IMPERIUM.
Estuvimos un buen rato curioseando las novedades, los accesorios… Hay mesas bastante grandes, para probar los nuevos productos y el edificio es colosal, con unas arcadas típicas de la zona.
Miré mi viejo teléfono móvil y al regresar a mi ciudad (Barcelona) me compré, paradojicamente, un android…
Supongo que me daba vértigo dar ese salto, pero espero tener un iphone antes de que salga su sexta ó séptima versión.

J’étais à Covent Garden pour tuer le temps avant de reprendre mon Eurostar et après avoir gambadé dans tout Londres. Je me suis posé et j’ai sorti mon iPhone. Je me dit «Allez, voyons si y’a un hotspot wifi pour éviter le hors forfait…». Et là surprise ! Je vois «Apple store». Il né me restait plus qu’à trouver la boutique après avoir sniffé leur réseau wifi ! J’ai cherché une pomme et je l’ai trouvée ! Comme dans tous les Apple Store, on s’y sent bien, c’est beau, c’est propre, c’est design… J’en ai profité pour surfer un peu et aller voir les nouveaux iPod touch et nano… Des petits bijoux! Je pense que je suis atteint d’une pommite !! Bref, sacrément forts chez Apple !

Schick eingerichtetes Geschäft, es sind alle Arten von Kartenzahlung o.ä. möglich, hier ist das Personal freundlich und entgegenkommend. Wie auch in der Bewertung zum anderen: Wer kurz kostenneutral ins Internet möchte, kann es hier auch versuchen…