A well crafted perfume has a life of its own. It can conjure memories you thought were lost. It can pull you closer to a lover. It can make you feel sexy, mysterious and put together with just a spritz. Unfortunately there are a lot of cloying, uninteresting scents out there so sometimes finding a new unique perfume was a bit of a frustrating hunt. My nose perked up the last time I was in Spitalfields because I found Bloom Perfumery. The small shop is stocked with just the right amount of bottled smells — enough choice to make you struggle when deciding between two or three scents you want to waft around you constantly but not so much that it’s overwhelming. And the girls at Bloom will help you find to those perfumes that make you swoon like expert guides. Unable to settle on a clear winner, the girls spritzed each of my wrists with a different fragrance and told me to stop back after my haircut at Taylor Taylor. It was an indecisive day, but that wasn’t an issue. For a few pounds each, I took home samples of the perfumes and enjoy alternating between each of them depending on my mood. Bloom doesn’t just have perfume, they also have candles that will make your house smell like a dream.