Boonchoo

I want to like you, Boonchoo. I like your style. I like your cheery yellow signage. I like how you’re so conveniently located. I like how you wear your unabashed gay pride on your sleeve (or, you know, door). I like your trendy, upmarket décor. But, sadly Boonchoo, none of this really matters when I could get better Thai food from the frozen section at Waitrose around the corner.
And about that food, Boonchoo…
You advertise yourself as ‘the authentic Thai restaurant in Holborn’, but I find this highly suspect considering the fact that half of your menu tastes like it hails from China more than it does from Thailand. You may fool the unsuspecting tourist who wanders away from the British Museum, Boonchoo, but not me.
No, not me.
Even if I overlook this tomfoolery, you cannot deny that your flavours are bland. Do you water it down for European palates or to save money on spices and seasoning? You tell me.