Borovik Fabrics

You’re kind of spoilt for choice when fabric shopping around this part of Soho — they are popping up everywhere, but if you ask me Borovik is the best.
Firstly, the shop doesn’t feel imposing or intimidating to enter, but neither does it feel like a chaotic heap of dirty fabric. I was quite content to wander around and browse/​stroke the pretty fabrics without feeling I’ll catch something, and without the staff hovering around me.
When I was ready to make a purchase the gentleman who served me was very friendly and gave me sound advice on what direction the grain in my fabric went (so that I would know which way to cut it) and he was very accommodating to my specific requests.
Also unique among the fabric shops around here, Bovorik has a decent basic haberdashery selection, with things like needles, ribbons, elastic, fabric dyes and all the other bits and pieces you might need.

If you’re shopping for fabric on Berwick St and you’re on a budget, Borovik is definitely worth checking out — there are lots of cheap and cheerful fabrics to be found. There’s a large selection too — from basic to full-​on and wacky. The staff vary from being helpful and friendly to being a bit eccentric and sarcastic — I’ve had more good experiences than bad with the service so far though.