ICCo

I live in NY, and consider myself an expert in Pizza! To my surprise, some of the best pizza I’ve ever had is from this little gem! The fresh ingredients, and the tomato sauce tastes amazing!
My favourite was the green smoothie tho, made me feel less guilty about eating a whole pizza!

Do you want good, quick and cheap pizza?
Well, stop looking because Icco is the place.
Just make sure you have a table or place available, go over the counter and order your pizza.
In a matter of minutes you will have a big, thin crusted, delicious pizza. I went nuts and added chilli and garlic oil and it was DELICIOUS. What about the price? Well, believe me when I tell you that 4 – 6 £ is all you need :)
Vegan? No problem, there is a pizza with vegan cheese!!!
I will definitely come back, Icco, you just became my new favourite place.

Ordered a vegan pizza last night, it came quickly, delicious, and I was satisfied. The only thing I have to complain about is, that the dough in the middle is not that well cooked. Maybe it is well cooked and I’m wrong, I mean, nothing a frying pan couldn’t cure. It was still good. They should get into adding vegan style meats into the menu, so it’s not a vegetable pizza.

Solid pizza at a great price! Quick and fresh, great crust, made to order. Only downside is that the meat toppings are a bit lower-​quality, so I stick to the basics: cheese, veggies, or occasionally the pepperoni. Also, I love the garlic and chili oil they have among the condiments!

J’étudie sur Regent Street et je cherchais la meilleure pizza rapport qualité prix et je l’ai trouvé! Des pizzas entre 3.5£ et 7.20£ sachant qu’il y a pas mal de pizzas aux alentours de 5£ !
Elle font la taille d’une assiette normal, plutôt gros pour une pizza de ce prix. Vous pouvez même ajouter de l’origan et du piments sec et autre huile au piment ou à l’ail.
Enfin bref j’ai trouvé la parfaite pizzeria pour les fans de pizzas pour ptit budjet!
Seul bémol elle né sont pas faites au feux de bois, mais bon pour le rapport qualité/​prix on va pas se plaindre.

Great cheap pizza that is affordable delicious and huge portion sizes. The staff was friendly, and the feel of the place was old school pizza and no fuss. Def would come back.

This pizza joint has been here since my uni days… err I went to uni more than 10 years ago: D
All the students from UCL loved it — cheap pizzas made fresh, ample spacing, thin crust, what’s not to like? Order pizza, grab a drink, pay, eat and enjoy!
The only lament is that it gets really really hot in here so you can’t really eat in if you do not like stuffy places.

Individual Italian style pizza, £6 and made to order. What is there not to like?
Order, grab your buzzer and go and sit down, if you’re ordering in, try to make a space and grab your extras, chili flakes and oregano is freely available but the chili oil and garlic oil are in shorter supply. Grab it and keep ahold of it! I’ve had them stolen while I’ve gone to get my pizza before (I’ve had my entire place taken!).
The pizza you get will be hot, thin, crispy and flavourful. I love the garlic oil here and covering the pizza with oregano and chili flakes, but getting takeout and not being able to do this is just as good.
Don’t normally grab a drink, this is a place to grab a quick bite before heading somewhere else. I just seem to end up here on a regular basis. Cheap, good and quick.

I was super thrilled to check this place out because it has a vegan pizza option. The pizzas are pretty cheap for London standards, but are about the quality of NYC dollar pizza. The vegan pizza had very few toppings, and the vegan cheese was only present in about four small clumps. They are large pizzas, which is a plus, and I guess one must appreciate the fact that they at least tried to do a vegan option. The other pizzas looked much better so don’t judge it just on this review, unless you’re a fellow vegan.

Sometimes you find somewhere in London and you just have to go ‘Wow’.
I can’t believe how lucky I am to have found this place.
Great pizza (although this isn’t going to be the best you’ll ever eat), quick service, and all starting at around £4 for a basic, and less than £10 when you add all the options.
The pizza’s are good sized too, if you order one, unless you have an extensive appetite, it’s going to fulfill.
Whilst it’s nothing really to look at, I love functionality of the place, it’s very American Diner in style, tall tables and stools in the middle, with shorter tables at the windows, although the colours are definitely Italian, Green, white and red.
I also love the fact that they have so many oils and herbs for you to add, it’s nice to have the choice and be able to customise.
The Greek salad is also okay, and is also cheap, at £2.5 I believe.
I’ve not tried the deserts — the pizza is such a good portion that I didn’t really need to, but at less than £3, they’re also reasonable.
It’s not particularly a romantic date venue, but a great place to go for a quick bite, fast food at it’s prime! I love coming here with friends before going for a drink, and sometimes pop in for a cheeky express lunch.

Great little place for a quick and fast cheap eat.
They serve authentically Italian (or what I’d imagine to be authentic) thin crust pizzas that are freshly made to order.
You can easily have a drink and a pizza for £10 with change to spare.
Definitely a good place to go if you want good food quick.

I work a lot in Soho and if there is one cheap place to go to for lunch it’s Icco. You can get a whole pizza to yourself for around £5. This Italian place has been around for a while and I love the funghi (mushroom) pizza. I also get Snapple (who else sells this drink?!) sit down next to window and watch the world go by as I wait for my buzzer that they give lights up to let you know when the order is ready to collect from the front.

Big ol’ pizza pies made to order and then dished out crispy and hot from the oven, what’s not to like?!
The prices hover around £6, which is half of what you would normally pay for a whole pie. Not exactly the kind of topics you’d find in the gourmet pizzerias that have popped up lately, but they have the solid basics.
I ordered the capricciosa (£6), which had turkey ham, mushroom, black olives, and tomato sauce. I opted for no cheese, but the remaining ingredients were enough to carry the day.

I think this is my favourite pizza place in London.
1. It’s cheap. Not insultingly «is this real cheese» cheap, just cheap enough that I was happy coming here several times a week for lunch (£5−10 a pizza). I put a lot of weight on.
2. They make it fresh which is nice, takes about 10 minutes, maybe 15 – 20 if they’re super busy (which isn’t that unusual) but you can call it in if you’re time poor.
3. It’s REALLY GOOD. I can’t stress this enough. It’s really really good. Admittedly I had the same pizza pretty much every time (past tense as it’s no longer geographically feasible to get there in a lunch break, otherwise it would be present tense, damn laws of physics…)
4. It’s ridiculously chill. In a manic way. Big metal tables with metal stools. Little metal tables with metal chairs if you want… Romance? The toilet is downstairs and through a weird purgatory style store room. This is somewhere you come to eat good pizza and hang out. It’s not the latest and greatest. It’s a golden oldie. Here there be no hipsters.
So go here. I would say it’s worth the 15 minute walk from Oxford street. You could get a frozen yogurt after from over the road. That’s always a treat. Did I mention I put on weight?

As it has been said before for the price and location alone this is a great place. The pizza is good, I wouldn’t say the best ever but I also wouldn’t expect the best ever for prices from £3.95 and in my view this is a pretty good pizza and much better than I would expect for the price. There is also a great drink selection including freshly squeezed juices which are also very reasonably priced for the area. It is wise to pick the time that you go carefully as it is so speedy when quiet but can get very busy. ICCo for me is the perfect place for when you have out of towners visiting and you (and your wallet) are exhausted after a a day of sight seeing or shopping or both and need a refuel/​pit stop. This is a very specific need I know but one which for me often arises, and the many people who eat there attest to how great it is for more general eating needs!

Hits the «greasy slice» spot.
As a New Yorker, I have particular (some would say «lofty») expectations for pizza, and most pizzas in London don’t meet them. ICCo is nowhere near my favorite New York joints — Gruppo, Totonno’s, Motorino, Lombardi’s — but it’s a good take on a decent cheap pizza slice.
I should note that the pizza at ICCo isn’t actually served as slices; you have to buy the whole pie, but they’re cheap enough that it’s not too big a deal. If you want cheaper, you’ll be down in the pre-​made sandwich realm, and a hot, fresh pizza is definitely better than those.
Lastly, the place feels like a NYC pizza joint. Not exactly romantic, but cheerful enough and very serviceable for a quick bite. I like it, I’ll be back.

Cheap and cheerful pizza place. Ideally for students and people on a small budget. Pizza is average, pretty large and good value for money.
We ordered two pizzas — one with goats cheese and the other with an egg on top. Both myself and my friend weren’t fond of the egg pizza, but the goats cheese was nice.
All in all, worth a look, but don’t make a special trip.

Nothing amazing here. Thin small pies for a fair price. I saw some reviews saying how great this place was but I was not impressed at all. I ordered a Pepperoni Pie and it was a fair price at 5.95 pounds or nearly 10 American dollars so kind of expensive even. The pie, of course, was a personal size pie — i.e. small. I found the pie to lack flavor. There was a light sprinkling of cheese topped with some pepperoni. The girl cutting the pies into slices did a poor job and none of my slices were cut all the way through. It is not that hard of a job to cut a pizza pie. So as I ate my pie I had to rip it apart which was not a pleasant experience. I am not sure how any Unilocaler of gave more than three stars here. I can buy a large pie in Manhattan, NY for 8 dollars or about 4 pounds; now that’s a deal! I am pretty sure I will not come back to this place. At least they gave me a receipt; probably because I had to pick up my food down the counter further.
London people please expect more and do not accept mediocre. You are NOT getting good deals just because a restaurant says so.

Great pizzas, thin crispy crusts, lots of (good) vegetarian options, great prices. Would definitely recommend!
Great late night stop. While it doesn’t have the classiest ambience, it’s still pretty good and when full has a bit of a diner feel.

ICCo has long been a haunt of me and my friends following a wander around the Fitzrovia Lates Art Gallery Openings, although they’ve long grown to hate us for eating our ‘take-​away’ Pizzas at the tables outside (which’re otherwise going to waste of a Thursday evening) and for bringing along a few cans of Beer, although the can’t sell alcohol themselves.
But despite what the staff think of us, I do get a bit nostalgic for this place when away from it. For where it’s situated in Fitzrovia, the price of these Pizzas (£6.70 gets my girlfriend and I a Pizza large enough to share) and the taste more than makes up for the dirty looks we get, despite the scant meat toppings we receive every time.

For cheap pizza and a game called find the chilli flakes, this place is hard to top, particularly based on the area.
When you arrive you feel transported back 2 decades or more. It’s a diner, but not deliberately made to look all hipster dated or chic. It just is. The place is generally clean, and there are plenty of tables to grab. Everything here is first come first served, so if you want that table, take it. Need some chilli sauce and there’s none left at the cutlery area? Take it (after asking nicely of course) from somebody else’s table. I have a feeling people resort to hiding it as to not lose what is like the ring from LOTR. Thus the game of find the chilli flakes/​oil that people refer to.
You order at the food area, and they even do just straight up milk, which surprised me, but as I know, milk tastes best with pizza, so I ordered that with my ham and olives.
You get given a buzzer which goes off within 5 minutes or so, and you’re eating. The pizza wasn’t the best I’ve had, but it was big and the chilli flakes were a great addition. The problem is with pizza this cheap, they’re going to skimp a little on the ingredients which was evident from the 6 olives on the pizza with none in the middle zone. Even cutting them in half and spreading around a bit would have been nicer personally. But I’m complaining about a pizza that cost £6.50. It’s indecent but I just thought I should mention it.
Some of the meat is halal certified too, so double check if this is a requirement for you.

No es un sitio muy encantador, pero si Lo Que quieres es comerte una pizza a buen precio, este es el sitio. Desde una margherita a 4.40 libras a la mas cara 7.20.

good italian food and the prices are okay for London as well.

Schnell, guter Preis fuer London, gute Qualitaet. Gerne wieder