Max Mara

The heart of traditional Italian moda in an elegant boutique, in scenic Richmond. The window-​displays set the scene well and tempt you in. The clothes don’t disappoint: quality, style, texture — classically glamorous with a flattering twist — they’re likely to remain wearable wardrobe staples for many years to come. Hard to select a highlight as skirts, pants, jackets and coats are elegant and well-​cut, knitwear is versatile and chic; shirts are silkily stylish and sensual; accessories, shoes and handbags are tantalising.
If you’re an advocate of investment dressing, or weaning yourself that way, you’ll enjoy spending time (and money) here. The staff ease the way, without being painfully pushy; the fitting rooms are a pleasure to try the clothes in. You may even be offered some refreshment to enhance your experience.
If you think it’ s out of your realm, you might be pleasantly surprised by some items — especially if you can persuade yourself to consider the cost-​per-​wear ratio — even more so if you save your pennies and visit during the sale.