Morrisons

I used to walk to this store every lunch time when I worked in Wimbledon. The store is a good size and every Wimbledon tennis period they would always create an area to let the public watch the game.

The largest supermarket in Wimbledon centre provides a decent choice of groceries and I’m impressed by the range of fresh food — vegetables, the bakery and fish counter. They seem to be pretty keen on price as well, though they don’t have the competition of an Aldi or Lidl here.
The one downer is that there always seem to be queues: there are only half a dozen self-​service checkouts for what is quite a large store, and I think some investment here would pay dividends.

Morrisons is probably the busiest supermarket in Wimbledon. It’s certainly the biggest in the town centre. It hasn’t changed much in the years that it’s been part of the local shopping scene although the café has gone to make way for a plant department.
There always seem to be queues at the checkouts although the store is generally well-​staffed. This may be testament to its good value.
I believe that it now stays open until 11pm on weekdays and, further to Yee Gan’s review, there is a loyalty/​price comparison card available.

Morrisons took over this site, which used to be a Safeway. With its northern roots, the Morrisons brand promised good prices but also a more personal service with proper butchers and fishmongers in-​store.
Overall, I believe that they’ve delivered on that promise. This Wimbledon store is a good size but can’t compete on floorspace with the giant Sainsburys Savacentre or the Tesco Extra store nearby. However, it’s a good size for a town centre supermarket.
They have a nice selection of food counters where you can buy and eat at the tables provided. Alternatively you can take home a ready made meal such as fresh pizza to be cooked at home.
I like their fish counter very much and I tend to find more interesting fish and seafood here than at their competitors. I’ve bought fresh oysters, octopus and sushi grade fish here. They will scale and prepare any of the fresh fish for you. Similarly the butchers seem to know what they’re talking about.
The rest of the store is quite generic.
One trick I feel they’re missing is a loyalty scheme like Tesco’s Clubcard