Noa Noa

There is certain magic to the clothes they sell at Noa Noa. Every piece in the shop has a fairy tale feel to it, but the infuse it with a beautiful pallet of colors that make it current and ever so fashionable. The decoration of the store is beautiful, wooden floors painted in white then distressed, and details on the walls that reaffirm the bohemian modern style of the clothes. The sales staff is incredibly kind and helpful. The range of clothes they have goes from knit wear to dresses and really lovely accessories, specially the shoes, they have amazing Victorian boots in supple brown leather, really lovely. Prices are in the medium range, Noa Noa is my new favourite fashion lable.

Noa Noa make very floaty feminine and flattering clothes in the middle to upper high street market. The look is youthful (wonderful little grandad tee-​shirts) and the emphasis is on very homespun and natural fabrics with a touch of eccentricity. The closest comparison is probably Toast’s vintage feel and muted colours with elements of Whistles, Boden, Jigsaw and Cabbages and Roses, but more in the Whistles price bracket. You could imagine wearing their clothes carrying an enormous old whicker basket of fresh bluebells.
The accessories are particularly good with some high quality old-​fashioned (if tongue in cheek) shoes and lovely bags made from patchworks of their fabrics.
Feminine but never pretty-​pretty it is worth tracking down Noa Noas very few shops.