Noodles City

A few weeks before this place opened, an ominous shop sign appeared, loud and proud — «NOODELS CITY», it read. Of course, this hardly inspired confidence. I rang their number once (I’d had a couple of drinks), intent on doing them a favour. Stop mis-​spelling the food you’re supposed to specialise in! Before it’s too late! They didn’t answer, so I left a message (yup, I actually did this). Anyway, from these inauspicious beginnings, they seem to have done very well for themselves with their dirt cheap, self-​service «noodels». Well enough to invest in new signage that now spells the name correctly, at any rate! (They did this gradually — some stayed faithful to the original «Noodels» concept, some moved with the times, until one momentous day, all the signs read «NOODLES CITY»)
I still haven’t gone inside, mind. What, you want me to actually go IN there? Do me a favour!