Replay sells frumpiness for twenty year olds. Their pseudo-hippie, £80 dresses were ugly and looked like a uniform for 19th century insane asylum inhabitants. What is Replay known for? What is their staple style? The storefront window looked like modern edgy chic, but when I walked inside the store I saw hideous dresses, loads of basic t-shirts and a huge stock of jeans. All of these items were overpriced by the way. A pair of jeans in here costs £130. This Abercrombie and Fitch wannabe haven for the sartorially frumptastic is definitely overrated.