Simply Fresh

Does anyone still need convincing on the subject of Bethnal Green’s gentrification? Nestled comfortably along Roman Road towards the West Bow side is Simply Fresh, Tower Hamlet’s answer to Stokey’s Whole Foods. Here you can get some locally sourced organic beets and radishes for your juice fast… I mean strict vegan, gluten free diet. Buy some leafy kale, get a box of alfalfa sprouts and a bottle of hemp milk. There’s even a fill your own bottle of white or red, provided by Borough Wines. No need to get confused over which bus to take to get to London Bridge. Hear hear.
No really, I’m so glad Simply Fresh have stepped in and filled the gaping manhole that is the lack of a convenient shop which caters to the conscientious fair trader around these parts. Would you believe it, even Vicky Park Village is missing one! Sure the shops along Roman Road in West Bow have adjusted their stock in accordance to the area’s new somewhat upwardly mobile crowd but those shops don’t stock Borough Wines or have a deli counter with The Olive Company’s products, do they? More importantly those shops don’t stock kombucha and don’t know what kombucha is.
Excellently stocked for such a small place, you can get your hands on oyster mushrooms, shiitake, seasonal fruits and vegetables, tofu, dairy alternatives, freshly baked bread, free from snacks, loads of local brews as well as a huge selection of wines for regular people and for Borough Market people. This place is where it’s at! Looks a bit out of place at the moment but I don’t see it ever being empty and staff are lovely!