Superdry

wow. as Cher would say… I wish I could «turn back time» and choose to not purchase anything from this company. They do not stand by their products and will not accept returns. I purchased a nice jacket for my partner when in London. When I returned home to San Francisco it was clear that the size was wrong. He has never worn an extra large but the sizes must be small for superdry. I asked if I could return to them at my expense for an exchange, this is just a couple of days after purchasing, and they actually lectured me about my «responsibility» to get the size right when I purchase at the store and that «they are sorry but there is nothing they can do for me». wow
AVOID!

Enseigne japonaise. C’est la première fois que j’entre dans ce lieux de shopping. C’est très beau, aussi bien pour la déco que le design du magasin. Les vêtements sont plutôt sympas eux aussi mais assez chers. Quelques chaussures pas mal non plus.
Peut-​être manquent-​ils un peu de choix pour les grandes tailles

Cooler, sehr großer Imagestore dieser Marke. Die halbe Mall besteht aus diesem Laden!

Tolle Auswahl! Sowas muss es mal in Deutschland geben!

I bought my boyfriend his birthday gift from Superdry in Covent Garden and he loved it. My only disappointment was the customer service, or lack thereof. Is customer service a rarity in London? The cashier seemed too «busy» to help me find a few items…

Although at my age I should probably give up giving fashion advice, I have to say Superdry makes some pretty damn fine clothing. This is one big ass store, and they don’t waste any space, so chances are if Superdry make something, it will be stocked here. To my surprise I actually found a lot of stuff in the store that wasn’t even listed on the website. If you interested in Japanese and urban inspired clothing, you won’t (for the price) find much better in London.

Huge flagship store for the popular brand in the heart of Covent Garden.
I guarantee the two floor store stocks around 99% of their goods so the choice is huge.
The top floor is taken up with Girls and Teens and the bulk of the stock (mainly male) covers the larger ground floor
Great for hunting out that unique Superdry item (just a shame they didn’t stock the one thing I was after!)

Superdry is pretty cool. I must admit I’ve never been into the girl’s ranges, but the boy’s stuff has been pretty damn cute since I discovered the brand many years ago.
Stocked with lots of tees, jumpers, jackets and denim, this Superdry store boasts a decent selection of stock. Yes, it’s expensive but if you’re a fan, you’re a fan. And most will pay top dollar for a piece of this cult brand!

My boyfriend swears by Superdry clothes and accesories (he has a nice backpack from here, after ‘borrowing’ mine for about a year). I really like the clothes he has, but I don’t like their female items.
The make is originally a skate/​sport one, but as most of them do it has become kind of a cult brand. This store also sells a lot of clothes with the ‘breed’ logo, I don’t what this means, but again the boy’s clothes are nice but I myself would never wear them.
The store is divided in two by the walkway, with girls and boy’s sides. I spent most of my time helping my boyfriend choose something. The girls side was too depressing and I can’t think that they get much buisiness, all the stuff seems a bit outdated. Also, it is all quite expensive.

This place is HOT. If you like Jack Wills, but would prefer it to be a bit more vintage, trendier and cheaper then this is the place! I havn’t seen the womens section myself (you can see on the website), but was checking out the mens (i was looking for a present for someone and came across this shop) and the collection is soooo great, with cool t-​shirts, yummy cosy hoodies that are also fashionable and they also have a real vintage collection too like urban outfiters has, there prices are still quite expensive, but if you shop at jack wills you will find this shop much much cheaper with their hoodies around 50 pounds and then their tshirts about 25. The shop was really cool, with loads of their clothes there and then opposite was the womens shop. Though the music was really loud, the staff were really friendly and i got chatting to one of them! It is quite hard to fidn as it is in a small shopping centre in the centre of covent garden. But i would definely reccomend you to go on a search for it.

This Superdry store is located in the heart of Seven Dials within the Thomas Neal Centre. It’s a nice location with the centre worth a look on its own and a handy little café outside the store. There are actually two stores on either side of the centre, one for men’s and one for women’s. The stores are a reasonable size but feel quite cramped due to the huge amount of stock inside. They mainly sell the Superdry brand but also have a selection of Breed and Cali Surf at the back of the store. If you like their stuff you should be able to find anything you could want here.