Superdry

One of my favourite fashion brands. I like the outfits, the colours and quality of fabrics used and the way it makes me look fit and full up to trend.
As previously mentioned by other reviewers; this Flagship Superdry Store is enormously huge, they spread out the 4 floors, numerous departments and different styles corners. Most of their stuff is unisex, so it is a bit of mix & match over the departments.
When visiting London with the wife, we decided to forgo the Borough Market trip and go here for a quick shop. I was let loose in here and only on occasion I sought out my wife to let her see some stuff I was interested in. Which I highly recommend doing when shopping here (getting advise that is — not seeking out my wife) as it helped curbing the money I was willing to spend.
Having bought a lot of Superdry stuff online (eBay, Superdry Outlet online, etc.) I was not really prepared for the (original full) prices they ask for their clothing.
reassuringly expensive one might say.
It was nice to see what clothes are available now and which designs they are playing with. I have earmarked a few favourites to pick up when they are out of season or available in the outlet store.
I will not deduct a star for how expensive they are, as that is the brand and that is what people are willing to pay.

This place is absolutely massive, it’s spread over 4 floors!
It’s a bit confusing as the stuff seem to be scattered around the shop randomly, eg. shirts are in multile locations. This doesn’t really become an issue though as the staff is amazing, the best customer service I have experienced in a very very long time!

So I arrived in London and immediately started noticing all the superdry clothing that everyone was wearing. I had to find the store and check it out for myself. First… This store is HUUUUUUUUUUUUUGE. Never seen something like it before. It’s kinda overwhelming actually. But the clothing appeared to be pretty good quality. This visit, I didn’t walk away with anything, but perhaps the next trip!

Whenever I think of Superdry I also think of Asahi beer as they have a Super dry range. Are they related? This aside the brand Superdry is rather simple with loads of sweats and windbreakers and such things. This shop offers it all plus jewellery on three floors. There a sweats in many nice colours. But shop in itself is very disorientated and doesn’t make a very good impression. It has been constructed in a way that you have to meander through a rather dark labyrinth of merchandise, with mirrors build into the shelving and a lot of loud music. I never thought of Superdry as raver wear, but the shop designer clearly did. with the darkness and the mirrors to help me I found myself lost on several occasions, which is rather disturbing as I always think I’ve got a good orientation. Also rather difficult: to actually see the darker colours … all blue and blacks look the same in the dimly lit interior. So don’t be surprised to find you bough a navy blue sweater instead of the black you wanted. Better check at the door.

My husband loved this place. He loved it so much we came twice in 2 days. Biggest SuperDry store we’ve been to and with decent prices (according to my husband). They don’t accept returns so make sure you are happy with your purchase!

You’re in London, walking around Regent Street, it’s cold, windy and raining outside, just run to the Superdry store!
«Why should I go in?» do you ask me
— First of all, the store is HUGE (4 levels) and decorated in a new industrial look. You’ll have plenty of choice there, for men & women!
— The staff is dressed up in Superdry close, so you may not always recognize them immediately but they are young, nice and helpful.
— But most of all, their clothes will keep you warm like a hotpot! Their clothes are good quality and you’ll feel it when wearing them.
I was freezing, feeling like an ice cube living in Siberia, I bought a pair of gloves, scarf and a cap. They are so warm and soft, now I am definitely reading for snowfall & freezing.
The downside of the brand will definetely be the pricing. They charge as much as A&F, which is one of their main competitors.

This store is HUGE! 4 floors of clothes. Excellent selection — if you can’t find it here you won’t find it anywhere else. They have abundant amounts of each selection and size, and although some floors repeat the same merchandise in areas, the vast size is just incredible. The interior is nicely designed, the staff is very friendly and as a foreigner they had no problem setting up the VAT-​refund forms for when I go back to the States. I am very happy with my purchase here as after the VAT refund it will have been cheaper than what I paid in CA (before CA taxes too).