Sweet Things

Looks charming but doesn’t deliver.
The cupcake was dry and underwhelming, the chocolate icing was lacking in taste. My chocolate milkshake was almost five pounds but was a sloppy, icy disappointment. The staff seemed distracted.
Don’t be drawn in by the sprinkles.

Maybe American cupcakes taste differently, but my husband and I didn’t care for these cupcakes whatsoever. The cake was a weird taste (not sweet enough) and dry texture – and the frosting also tasted weird. Based on the other reviews, I’m in the minority here. Maybe we caught them on an off day or maybe us Americans prefer a different style of cupcakes.

For children this place is a huge treat, the sugar explosion from the cupcakes, tables with sweets beneath their glass tops make this a great place for them.
They are busy after school with local children being treated by their parents and it gives pleasure to both.
For adults though the cakes are so sugary and each one tastes more of sugar than the actual differing flavours they are meant to be. As a result it is great for children and that is what it is.
The prices are high but not wrong for such a very affluent area.
Also whilst the owner is very impressive for creating such a lovely thing, her stress running the place makes the customer feel a bit like they are part of the strains of running the business and not front of house enjoying it all. My advice would be to train the staff when things need to be done, so this can be delegated and she does not have to be so involved telling them when things should be done.
I also hope it has a big takeaway and outside catering business as I cannot see how such a large staff number can support so few tables.
Great for kids, a big recommendation, but like many kids things, adults without childen may prefer to go to places more geared to them.
Before I came after school times I did not understand how this business works, but seeing how kids love it, I now do.

Okay first of all: I love cupcakes and I love Primrose Hill so in my case, this place is THE place to be in order to enjoy a lazy sunday afternoon.
Sitting at the window, reading a book and eating a lemon cupcake, I really had a great time at Sweet Things.
I already came back to show this place to my boyfriend, who doesn’t eat lots of sweets: He actually liked it. A lot. So I have to say: Bravo, well done!
It won’t be a big surprise for you now, that I’m happy to recommend Sweet Things to you.
By the way: This is my first review in english — I thought it’s appropriate considering that I stay in London for six months and that from now on, I’ll be a regular guest at this lovely cupcakery.

Whta can I say? You havent lived if you havent eaten the brownines, which I just cant say enough how divine they are, with glitters of gold on the top you will not find another brownie on a par. I’m telling you forget Grandma these you will happily sell her for just one of them.
And the cake. the cake, the cake will make you wish you had a birthday everyday. All my friend s are getting cakes instead of presents so I can eat half!

This is the best cupcakery I’ve ever used in London. And, I’ve used rather a lot. Because cupcakes are wonderful.
I wanted some pretty cupcakes to send to a friend leaving her job. But I didn’t want to pay through the roof for them (and after being quoted £6 a cupcake by one well known cupcake shop, I wasn’t impressed). Then Sweet Things came and made everything better.
The girls who run the place are lovely. I kept on getting the delivery date wrong, and each time I spoke to them the were happy and friendly. They appeared to care much more about who the cakes were for, than how much money they were getting.
Despite me changing the delivery date THREE TIMES (in my defense, Easter confused my) the cupcakes arrived looking lovely. AND, best of all, i got to try one later that evening.
Best cupcake I’ve ever had.