The Moomin Shop

Magical! I love the stairway entrance, fills you with excitement and then you suddenly burst into moomin heaven with everything moomin you could ever want! I was obsessed with the cartoon as a child and it was my absolute favourite, I was so happy when I found out the moomin shop was opening and it was everything I expected and really took me back to my childhood. Next stop: moomin land!

Toute petite maison/​boutique pour les petits et les grands fans des Moomins !
Tout est choupi ici. La décoration, les peintures murales, les tasses, les carnets, les stylos, les sacs, les paniers, les assiettes, les tabliers, les verres et couverts…
Bref, tout se qui peut s’acheter ici fera forcément plaisir. J’ai su me retenir mais pas de beaucoup ! Il y en a pour tous les budgets et on y trouve forcément un cadeau sympa et/​ou mignon/​rigolo.

Ooooooh le Moomin Shop… depuis que j’ai découvert cet endroit, c’est un passage obligé lorsque je viens à Londres !
Je vous l’accorde, les Moomins n’ont rien d’anglais mais située au cœur de Covent Garden, la boutique est quand même plus accessible que la vallée finlandaise (et imaginaire) de ces personnages de dessin animé !
Vous trouverez ici une farandole de goodies à l’effigie de ces bonhommes blancs… de la tasse à la serviette de bain en passant par la peluche et la trousse de toilette. C’est assez étroit et souvent bondé mais cela vaut le coup d’y passer, né serait-​ce que pour voir l’escalier et l’entrée de la boutique, tellement choux !
Si vous avez de la chance, vous croiserez peut être Moomin (lui-​même) devant le magasin. Ou comment dégoter une photo souvenir avec l’une des créatures de votre enfance !

Gorgeous fun for children and Japanese tourists, the staircase up to an almost larger selection of Muumi products than in Forum Helsinki. Two lovely store attendants, not pushy or intrusive at all. The staircase art and the Niiskuneiti and Muumipeikko atop the stairs is the best photo-​op for kids.
They have Volume 1 – 5 of the English Muumi DVDs, and soft and hard cover versions of books.
Exit Covent Garden tube and walk directly down (right) into the market area, then it’s the second walkway and to your right.
The only thing that would make this even better is a little tea party café for kids (no-​caff tea etc) or like the one in Japan :-)

Up a winding staircase decorated with decals of moomins and trees, the sense of mystery deepens and the anticipation grows. You know it’s going to be something special, but, what will be through those magical doors?!
Every Moomin thing you could ever want, that’s what!
The Moomin Shop is home to cuddly toys, bags, lunch boxes, fridge magnets, pencils, baby bibs, notebooks, badges, tea towels, lollipops, literally everything you could ever want if you’re Moomin-​mad.
I’d give it five stars just for the kitsch memories if it weren’t for the staff member waving the huge Moomin plushie outside. I asked him if I could buy it, he said no, it was the last one they had. Well, if you’ve got one left then why can’t I buy that one? Obviously because they’re a bit more interested in attracting people in with stock they don’t have… that wasn’t impressive.
The price is pretty reasonable for Covent Garden and specialty stuff too so if you’re looking for a cute little item to give your kids/​significant other/​have as a souvenir, this is your place. Heaven!

This place is as glorious as it sounds, up a small winding staircase in the heart of Covent Garden, you are transported to Moomin Valley… Well, the gift shop anyway!
They have a pretty breathtaking selection of Moomin memorabilia, from tea-​towels to plushies and even Moomin-​brand energy bars and lollipops. If Moomins are your thing then you need look no further.
I had to knock a star off for one reason, and one reason only. Outside the entrance were two staff members waving moomin-​based awesomeness around and one of them had a GIANT Moomintroll plush. Leading you to believe you could buy one within. This, sadly was not the case. When I asked the gentleman outside if I could buy it I got an abrupt NO, nothing else.
I kind of feel like that’s an under-​hand tactic as I can imagine a large number of children and adults a-​like being drawn in by this and being disappointed.
If you, like me, are Moomin-​mad — this is one for the bucket list.

Wow, I didn’t expect to find the Moomin shop inside the Covent Garden market! Go through the entrance and go up the cute staircase to find a little shop full of Moomin items upstairs. They have anything from magnets, cups, plates, towels, candle holders, computer cases to books and DVDs. We got some sturdy stainless steel forks and are happy with the purchase.
The man behind the register was quite knowledgeable about Moomin. I grew up with Moomin picture books but didn’t recognize one of the characters (a long and thin ghost). He told me enthusiastically how the ghosts don’t get along with Moomin because they don’t like it when Moomin eats their flowers :)

So another small independent shop has been taken over by… can I call this shop a chain?
Replacing a cute gift/​engraver/​ornament shop that once housed this tiny TINY upstairs establishmentm is the Moomin shop. Why? I just don’t know. I know the moomin’s were popular, but just like having a 5 floor shop for M&M’s, why an entire shop needs to be devoted to tack with pictures of the Moomin’s I just can’t comprehend.
I know several of my friends who, when walking past this would recoil in horror because, lets face it the Moomin’s are creepy. Despite that, I had a little brows and well, £25 for a Moomin tray is too much for me to care.
If you really want a Moomin’s pastry cutter… look online.

Really cute shop for things Moomin related. Everything from baby bags, sticker books, umbrellas and knick knacks.
Its upstairs… and a smaller shop, easy to miss.
Really cute shop that I’m afraid to bring my little girl back to. I escaped with just a sticker book this last time, I don’t know what kinda damage there will be next time if I take her.